Insights

We spend most of our time helping to craft and promote the views of our clients but realise the importance of bringing our own insights to the table. That’s why we invest in the development of two annual thought leadership reports – Futures and the Believability Index.

 
 
 

Future of Social 2024

Our latest Futures report, ‘The Future of Social’, explores how social media in 2024 is undergoing some very significant changes. These are driven by rapid developments in artificial intelligence, the rise of disruptive competitors, and ongoing cultural and behavioural shifts.

 
 
 

ESG Believability 2024

With environmental, social and governance (ESG) issues a critical topic for Australia’s business leaders, the latest instalment of our Believability Index looks at misinformation around the climate change debate, how this is impacting perception, and what can be done about it

 
 
 

Futures 7

Every year we send members of our team to the world’s leading creative, design and technology events. Then we pull the best of what they see and hear into a collection of valuable insights. Our seventh annual Futures report – The Real, The Unreal and The Reinvented – launches on September 13th

 
 
 

FUTURES 6

Our 2023 report looks at how marketing communications is shifting from being a one-way push; to a two way conversation between brands and fans, organisations and creators, and activists and companies & governments.

 
 
 
Science with soul booklet

introducing health futures 2: science with soul

Our latest Futures report is the second dedicated to the health sector. Science with Soul explores how healthcare is becoming more empathetic in a bold era of disruptive innovation.

 
 
 

BELIEVABILITY INDEX 2022

Ogilvy PR’s 2022 Believability Index examines the head-to-head battle between the Prime Minister and Opposition Leader; the issues that voters care most about as they head to the ballot box, how those same voters view other players in the election, what the COVID-19 pandemic has done to the public perception of our state leaders, and why Australians still love New Zealand’s Prime Minister.

 
 
 

The Decade of Do

The Decade Of Do is a new era for marketing based on doing rather than telling. This is seeing people, brands and organisations trying to solve the world’s biggest problems including climate change, rising inequality and COVID-19.