Introducing The Believability Index 2022

From biblical floods to lockdowns and border closures, our nation has been through a lot over the last two years. In times like this, we need leaders who we can believe. Leaders who we can believe in.

Ogilvy PR’s 2022 Believability Index examines the head-to-head battle between the Prime Minister and Opposition Leader; the issues that voters care most about as they head to the ballot box, how those same voters view other players in the election, what the COVID-19 pandemic has done to the public perception of our state leaders, and why Australians still love New Zealand’s Prime Minister.

Download the Believability Index

Diagnose Your Leadership Believability

Ogilvy PR, in partnership with Lightspeed, work with leaders, brands and organisations to assess their believability. The Believability Index research methodology surfaces perceptions that inform the development of purpose and thought leadership platforms, leader profile building, corporate social responsibility strategies and stakeholder engagement.

The Believability Index will provide you with organisational, brand and leadership scores, exploring the perception of audiences that matter most to you. We’ll help you craft a point of difference that makes the most of your strengths and addresses perceived weaknesses to move you forward.

Contact us for a one-on-one briefing.