Introducing Health Futures 2:
Science with Soul

Our latest Futures report is the second dedicated to the health sector. Science with Soul explores how healthcare is becoming more empathetic in a bold era of disruptive innovation.

Ogilvy’s Futures Health 2 looks at how the pandemic has impacted the industry, now and in the long term. It explores the latest new technologies such as robot carers and gene editing technology that will change the sector forever. But the challenge for the industry is not just about deploying these new technologies: they are not just improving outcomes, but they are giving patients more power, more insight, and more say over their treatment. The successful healthcare companies of the future will need to deliver not just the science, but also the soul.

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