The Great Information Glut 2011
January 9, 2012: The rate at which information is being used, shared and saved in the workplace is increasing at an incredible rate. At work we’re constantly becoming more connected, using more technology and creating more digital information. In 2009, Howorth worked with Hitachi Data Systems to develop a public relations campaign that would provide a first perspective on the ‘Information Glut’, in a report which underlined how many organisations had been choked or rendered inflexible by the sharp growth in information. Two years on, Howorth and Hitachi Data Systems revisited the subject to analyse whether the information glut was still a ...
A new look for Pulse
December 5, 2011: 2011 was a big year for Pulse Communications and what better way to end the year than with a fresh new start. Following eight very successful years, Pulse has reinvigorated its visual identity to reflect its offering and essence, helping the brand to continue to lead the rapidly-changing consumer PR landscape. 2011 has been our most successful year to date with some of the biggest consumer PR account wins in the industry including Activision, Mattel, Malaysia Kitchen and Milo. We've also received recognition for some of our best work with two Asia Pacific Sabre Award wins, a NSW ...
A little bit of change for Impact
Today marks a significant change day in Impact’s history as we are changing – but just a little bit. From today, we’re dropping two words from our name (‘employee communications’) and becoming ‘Ogilvy Impact’ to reflect the ever-broadening scope of our work. Over the last 17 years we’ve been engaging and driving action not only with employees, but franchisees, members and sales channels as well. We’re still the same strategic thinkers, playful creatives, compelling storytellers and fearless doers we’ve always been helping Australia’s leading companies achieve great business results. Being the change experts – everyone in our team has raced through the change curve, ...
Carnival Cruise Lines: Slips and Slides to a new World Record
November 30, 2011: The Issue: How to build excitement and anticipation for the world’s largest cruise line, Carnival Cruise Lines, a brand barely known in Oz? And how to whet the Aussie appetite for a very different style of cruising in a marketplace not only cynical about cruising, but which had also yet to experience the ship, Carnival Spirit, due to arrive in Sydney Harbour in a year’s time in October 2012? That was the mission of consumer public relations agency, Pulse Communications. The Challenge: Amid a sea of cruise industry negative perceptions and myths, the Pulse team was challenged by ...
2012 Parker & Partners Politzer Prize winners announced: Barry Haase MP takes the Politzer Prize!
[caption id="attachment_2453" align="alignleft" width="282" caption="Nola Marino MP and Ken Wyatt MP accepting the Politzer award on behalf of Barry Haase MP"][/caption] Parker & Partners is pleased to announce the winner of this year’s prestigious Politzer Prize. Western Australian Member for Durack, Barry Haase’s photo “A perspective on cultural resilience” beat more than 60 high quality entries to take the main award. He was awarded the Politzer Prize on Tuesday night at Parliament House, along with a cheque for $5,000 to go to the charity of Mr Haase’s choice – The Royal Lifesaving Society. Parker & Partners’ Managing Director, Sarah Cruickshank congratulated Barry ...
News
Matt Buchanan named judge at CLIO Awards 2012
Managing Director of Pulse Communications, Matt Buchanan has been announced as a...
Kieran Moore to speak at the APAC Summit on Measurement
Ogilvy Public Relations Australia’s CEO, Kieran Moore, will be speaking at the...
Ogilvy’s 360 DI team continues pattern of growth with new hire
January 19, 2012: Ogilvy PR Australia’s social media practice, 360˚ Digital Influence...
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The four-man Aussie squad – Canon’s technicians battle it out for cup title
January 13, 2012: In October 2011 four technicians from Canon Australia and New Zealand...
Securing funding for children’s medical research
January 17, 2012: Issue: The Children’s Medical Research Institute (CMRI) is an...
The Great Information Glut 2011
January 9, 2012: The rate at which information is being used, shared and saved in...
Read More Posts From This CategoryBlog
Storytelling at its best – the tale of the tiger and the loaf
A blog that is short and sweet… just look at this wonderful letter which brought a smile to my face this Australia Day as I came upon it on Facebook. An employee who completely 100% gets customer service, so much so that it’s been reposted online – and Sainsbury’s will reap the reputation benefits as I have no doubt this will get re-shared... [Read more]
How many leaders does it take to change a light bulb?
How many leaders does it take to change a light bulb in your workplace? Chances are, they’ll delegate it. But you can’t delegate leadership. In fact, especially in 2012, you shouldn’t be running a business where leaders deflect responsibility. It’s impossible to plan for 2012 – there’s game changing carbon legislation in July, dangerous... [Read more]
The importance of good writing
In these days of text messaging it’s easy to dismiss good writing as something we don’t need to concentrate on – after all, who but the pedants really care whether we write “their” or “there” or “they’re”. Well, at Ogilvy PR we care a great deal. We care because good writing is correct writing. We care because... [Read more]
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