News

Matt Buchanan named judge at CLIO Awards 2012 Matt Buchanan named judge at CLIO Awards 2012

Managing Director of Pulse Communications, Matt Buchanan has been announced as a... 

Kieran Moore to speak at the APAC Summit on Measurement Kieran Moore to speak at the APAC Summit on Measurement

Ogilvy Public Relations Australia’s CEO, Kieran Moore, will be speaking at the... 

Ogilvy’s 360 DI team continues pattern of growth with new hire Ogilvy’s 360 DI team continues pattern of growth with new hire

January 19, 2012: Ogilvy PR Australia’s social media practice, 360˚ Digital Influence... 

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Case studies

The four-man Aussie squad – Canon’s technicians battle it out for cup title The four-man Aussie squad – Canon’s technicians battle it out for cup title

January 13, 2012: In October 2011 four technicians from Canon Australia and New Zealand... 

Securing funding for children’s medical research Securing funding for children’s medical research

January 17, 2012: Issue: The Children’s Medical Research Institute (CMRI) is an... 

The Great Information Glut 2011 The Great Information Glut 2011

January 9, 2012: The rate at which information is being used, shared and saved in... 

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Blog

Storytelling at its best – the tale of the tiger and the loaf Storytelling at its best – the tale of the tiger and the loaf

A blog that is short and sweet… just look at this wonderful letter which brought a smile to my face this Australia Day as I came upon it on Facebook. An employee who completely 100% gets customer service, so much so that it’s been reposted online – and Sainsbury’s will reap the reputation benefits as I have no doubt this will get re-shared... [Read more]

How many leaders does it take to change a light bulb? How many leaders does it take to change a light bulb?

How many leaders does it take to change a light bulb in your workplace? Chances are, they’ll delegate it. But you can’t delegate leadership. In fact, especially in 2012, you shouldn’t be running a business where leaders deflect responsibility. It’s impossible to plan for 2012 – there’s game changing carbon legislation in July, dangerous... [Read more]

The importance of good writing The importance of good writing

In these days of text messaging it’s easy to dismiss good writing as something we don’t need to concentrate on – after all, who but the pedants really care whether we write “their” or “there” or “they’re”. Well, at Ogilvy PR we care a great deal. We care because good writing is correct writing. We care because... [Read more]

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