News

And the Trumpet goes to… And the Trumpet goes to…

Ogilvy PR has announced the second round of our Trumpet Winners for 2014. The Trumpets... 

Howorth honoured at CommsCon 2014 Howorth honoured at CommsCon 2014

The CommsCon awards are intended to recognise excellence in the fields of PR and... 

Ogilvy PR Australia lures media powerhouse to join senior management team Ogilvy PR Australia lures media powerhouse to join senior management team

Sydney, March 11, 2014: Emma Connors, one of the country’s most respected journalists,... 

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Case studies

Fitness First launched its new brand Fitness First launched its new brand

Challenge:  In 2012, not-for-profit organisation febfast engaged Ogilvy PR to raise... 

Building a profile in food security Building a profile in food security

Challenge:  Despite 212 years of history, some of the most ubiquitous products in... 

Getty Images: Embed Launch Getty Images: Embed Launch

Challenge:  Getty Images is among the world’s leading creators and distributors... 

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Blog

A conversation with Emilio Robles A conversation with Emilio Robles

Emilio Robles completed a Bachelor of Arts (Honours) at UOW in 1980 and a DipEd in 1981 intending to become a teacher, but never made the classroom. Instead, he forged a career first in journalism then as a high-flying Public Relations executive in the United States before returning to Australia. He is now Director at Howorth. This is his journey. Childhood: ... [Read more]

Embrace empathy – it’s good for you and your people Embrace empathy – it’s good for you and your people

Whether we work in an agency or inhouse, regardless of the discipline, most of us are, or will end up, leading, coaching or managing people. But what type of person are we when we’re leading? My very first PR agency boss, a kind-hearted Lancashire man back in England, gave me a bit of his wisdom that has stuck with me. He said: “Employees will often... [Read more]

PR isn’t about polishing turds PR isn’t about polishing turds

Shit! You Work in PR? Not that old chestnut again. Isn’t it time to move on and say something different? Last Thursday in Sydney at the CommsCon Awards, the night to celebrate the best of the PR industry’s efforts over the previous 12 months, we were yet again subjected to the narrow view of the discipline. This time through the moderator on the... [Read more]

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