Bake Off For Haiti
On Friday 22 January, the Ogilvy Public Relations Australia staff hosted a bake off to raise funds for Haiti. The money made from the bake off was combined with donations from So Inspired and Ogilvy PR to make $3,923.60, which was donated to the Haiti Relief Fund. With an amazing number of cakes, biscuits, slices and other tasty treats lovingly baked and enjoyed by the Ogilvy PR staff, we sincerely hope our donation will bring some relief to the immense devastation the people of Haiti are currently experiencing. Our thoughts and prayers are with the earthquake victims and their families.
Veolia Environmental Services and Australian Landfill Owners Association government relations campaign
Challenge Organic waste in landfills takes approximately 30 years to decompose, emitting methane (a greenhouse gas significantly more potent than carbon dioxide) throughout that period. By putting a price on carbon emissions the Government’s Carbon Pollution Reduction Scheme would have made current landfill customers – including ratepayers and local councils – liable for emissions produced from waste deposited as far back as 1980 (known as “legacy waste”) at a cost of millions of dollars a year. Veolia is one of the largest landfill operators in Australia. The Government had a political mandate to act on climate change and the Minister was firm ...
Howorth Welcomes Five New Faces
We have kicked off 2010 with a host of new talent joining the company whose diverse backgrounds are set to complement a range of teams across the business. We have two starters, fresh off the boat, coming all the way from tech agencies in London. Account Managers, Ellie Shaddick and Georgina Bonner, have left their London lifestyles to set up home in Sydney and draw on their experiences working for telecoms, B2B and corporate clients including BlackBerry, T-Mobile, Business Objects and Rentokil Initial to create successful and innovative campaigns for their APAC clients. Our newest senior account manager, Le Tran comes from ...
MC Hammer Inside Tour
Issue Music icon and social media guru, MC Hammer was engaged to launch Twitter on the Xbox 360 online service, Xbox LIVE, and introduce the brand new “Lips: Number One Hits” game, which features the classic hit “U Can’t Touch This”. Challenge Ensure Xbox key messages in the coverage achieved were not overtaken by the “celebrity factor” of MC Hammer. Insight As the world’s 14th most influential person on Twitter, MC Hammer was credible and passionate brand ambassador, who could pull on nostalgic heart strings of media to secure incredible mainstream coverage, and then surprise them with his online savvy. Creative Idea An extensive media tour of ...
TED Prize: What Does Compassion Mean to You, Australia?
Australians on Compassion from TED Prize on Vimeo. Technology, Entertainment and Design are the three words that make up the acronym TED so it’s likely the founders of TED would agree that Ogilvy Public Relation’s new campaign on behalf of the organisation had fulfilled the purpose behind the name. The TED organisation, a small non-profit group, began in 1984 as a conference bringing together people from the worlds of technology, entertainment and design. Since then it has grown to a major disseminator of ideas, conducting regular conferences in Europe and America and awarding the annual TED Prize, which grants the ‘’wish’’ of ...
News
Bake Off For Haiti
On Friday 22 January, the Ogilvy Public Relations Australia staff hosted a bake off...
The Executives Guide To Social Media For Business-to-Business Companies
Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined...
Howorth Welcomes Five New Faces
We have kicked off 2010 with a host of new talent joining the company whose diverse...
Read More Posts From This CategoryCase studies
Veolia Environmental Services and Australian Landfill Owners Association government relations campaign
Challenge Organic waste in landfills takes approximately 30 years to decompose, emitting...
MC Hammer Inside Tour
Issue Music icon and social media guru, MC Hammer was engaged to launch Twitter on...
TED Prize: What Does Compassion Mean to You, Australia?
Australians on Compassion from TED Prize on Vimeo. Technology, Entertainment and...
Read More Posts From This CategoryBlog
Ogilvy Sydney Event With Radian6 Co-Founder Chris Ramsey
We are lucky to have Chris Ramsey, one of the co-founders of Radian6, here in Sydney next week and are hosting an event with him at Ogilvy House in St. Leonards. The session will be held next Thursday morning and the topic will be “The Social Web: A Guide for PR Practitioners”. The event is being organised by Ogilvy 360 Digital Influence and In... [Read more]
Tiger Woods’ Brand: Before & After
What do hydrants, voicemails and denial have in common? They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online. Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of the controversy on the Tiger Woods brand – based on analysis of online discussion about... [Read more]
What’s hot in 2010?
It is getting to that time of year when the industry analysts get out the crystal ball and start to highlight some key trends and forecast for 2010. First cab off the rank is Gartner, and this is their top 10 strategic technologies for 2010: Cloud Computing Advanced Analytics Client Computing IT for Green Reshaping the Data Center Social Computing Security... [Read more]
Read More Posts From This CategoryWe support Hopenhagen
