Australia LG Optimus launch
LG-Electronics, a worldwide design leader in mobile technology officially launched its addition to the Smartphone market in a warehouse in Alexandria on 6th July 2010. Ogilvy PR’s Australia’s consumer public relations agency Pulse Communications worked with LG Electronics’ Mobile Marketing team to execute the launch of its Android handset, and to raise awareness of it latest Smartphone offering amongst Australian media and retailers. The warehouse was transformed into five different spaces to encapsulate various features that the Optimus offers. Pulse Communications worked with Rizer Events to execute the launch. The five rooms consisted of a tattoo parlour, featuring a girl being tattooed, ...
Off The Record 2010 Federal Election Campaign
Special Edition: Election Eve That was the election that was Political orthodoxy, the published polls, and gut feeling say Labor will be returned to power tomorrow. However this campaign has been anything other than orthodox. As many commentators have stated it’s a campaign between two opposition leaders, with Labor surrendering many of the benefits of incumbency in removing Kevin Rudd and installing Julia Gillard as Prime Minister in June. Both leaders have had very few slip-ups of their own doing but have lost momentum at crucial times. Tony Abbott struggled to effectively sell his broadband policy and lost valuable momentum, but it was ...
Ogilvy PR and The Reputation Group target Melbourne and more
Melbourne, August 17, 2010: The Reputation Group is the latest agency to join forces with Ogilvy PR, with the highly regarded communications agency to become a cornerstone of Ogilvy’s Melbourne offering. The Reputation Group will significantly extend Ogilvy’s Melbourne PR team, bringing its extensive local networks, impressive campaign successes and particularly strong social marketing capabilities into the business. Recent successes for the Victorian agency include public relations activities for the DonateLife campaign and the Melbourne and Sydney Good Food and Wine Shows. As part of the move, The Reputation Group’s Lelde McCoy will take on the new role of Managing Director of ...
The 2010 Pollute-o-Meter
The Climate Institute (a Major Climate Partner of OgilvyEarth) commissioned leading risk analysts, Climate Risk to assess the impact of the climate policies announced by each of the major parties in this election. Called the Pollute-o-Meter, this innovative and interactive online tool gives a clear picture of the differences between the major parties' climate policies by showing Australia’s pollution pathway. The quantitative Pollute-o-Meter tool is coupled with a qualitative Five Star Rating Analysis that accounts for contributions to strengthening global agreements and supporting research and development. The tool allows for real-time tracking of each party’s ‘pollution promise balloons’. With the Pollute-o-Meter and detailed analysis ...
Pulse Communications helps Ford celebrate two Australian motoring firsts
Left to right (front): Former Ford Australia President and CEO; Bill Dix, Senator Kim Carr, Victorian Premier John Brumby, Ford Australia President and CEO; Marin Burela, and Australian Manufacturing Workers Union Federal Secretary Ian Jones Left to right (rear): Former Ford Performance Racing driver Allan Moffat and Former Ford Australia President and CEO; Sir Brian Inglis Ford in Australia celebrated two milestones which no other Australian vehicle manufacturer has achieved–85 years of production in Australia and 50 years of the iconic Ford Falcon. Consumer public relations agency, Pulse was tasked with creating a campaign that celebrated the longevity of Ford and in particular, ...
News
Ogilvy PR and The Reputation Group target Melbourne and more
Melbourne, August 17, 2010: The Reputation Group is the latest agency to join forces...
The Red Chair Series, an interview with Sarah Cruickshank
Go to the Ogilvy PR YouTube channel. SHARETHIS.addEntry({ title: "The Red Chair...
Ogilvy expands social media practice
Ogilvy 360 Digital Influence Recruits Three Key Hires Sydney, 13 August, 2010:...
Read More Posts From This CategoryCase studies
Australia LG Optimus launch
LG-Electronics, a worldwide design leader in mobile technology officially launched...
Pulse Communications helps Ford celebrate two Australian motoring firsts
Left to right (front): Former Ford Australia President and CEO; Bill Dix, Senator...
Avatar takes to the skies
Ogilvy PR’s consumer public relations agency Pulse Communications worked with Twentieth...
Read More Posts From This CategoryBlog
Social media on the red carpet
A recent article in smh online made me think about the most cohesive approach to social media. Should brands be maintaining complete control of their social media activities by managing in-house, or should they hand the reins to a third party? The beauty of social media for consumers is that it allows them direct contact with brands. So what happens... [Read more]
Getting Ahead Of The Crowd
I have had the pleasure of working intimately with the waste management industry over the last two years as a public affairs adviser to some of Australia’s leading environmental management corporations, industry roof bodies, property developers and advocacy organisations. These experiences have led me to appreciate that for the most part the waste... [Read more]
Off The Record 2010 Federal Election Campaign
Special Edition: Election Eve That was the election that was Political orthodoxy, the published polls, and gut feeling say Labor will be returned to power tomorrow. However this campaign has been anything other than orthodox. As many commentators have stated it’s a campaign between two opposition leaders, with Labor surrendering many of the benefits... [Read more]
Read More Posts From This CategoryPollute-o-Meter
