SHO+
In 2013, Ogilvy PR is holding a festival of creativity. It’s a festival that will celebrate the creativity of our amazing people in a fun and interactive way. Building on 2012’s film competition, Ogilvid, SHO+ will open the business to individual forms of creativity. Whether it is through film making, writing, music or photography, each person will be tasked with creating something unique to them to showcase to the rest of the company. At the end of each month we’ll showcase the submissions and the company will vote. All monthly winners will then be up for the grand prize in September. We’re looking ...
Bride again
[caption id="attachment_3898" align="alignleft" width="282" caption="Adam Pretty/Getty Images: Kazushi Sato and Rie Sato"][/caption] Challenge: When Getty Images photographer Adam Pretty won the prestigious Getty Editorial Fellowship, he grabbed his camera and prize money and headed to the Japanese town of Kesennuma - one of the most devastated regions from the Tohoku quake and tsunami in 2011. Overwhelmed by the scope of tragedy, Adam resolved to give something back to the people by reconstructing wedding portraits of couples whose original wedding photographs were destroyed. Adam’s Bride Again project is a strong example of the depth and power of the work of Getty Images’ photographers. [caption id="attachment_3899" ...
Target 100 Virtual Farm – Bringing the farm to the city
Challenge: Target 100 is an initiative by Australian cattle & sheep farmers to deliver sustainable farming by 2020 and help Australians understand more about where their food comes from. We needed to communicate with a mass audience about how their food is produced, as for many people, farming is not close to home. Research showed that this was a topic of interest for many though – with 58% of urban dwellers saying they are interested to know about the process undertaken to produce the beef and lamb they consume. Strategy: What better way to bridge the gap between city folk and the country ...
Making Olive Oil from Spain the consumers choice
Challenge: As we all know, olive oil is a staple item in many Australian pantries. However, research found that many consumers are undecided as to which type and variety of oil to choose. With a large number of brands, types and nationalities of oil on the market, who wouldn’t be overwhelmed? Our aim was to simplify this problem by making olive oil from Spain, the oil of choice for Australian consumers. We needed to leverage the quality, taste, heritage and value-for-money olive oil from Spain offers consumers, and take a leadership position amongst other olive oils that are available in stores. Strategy: To introduce ...
A Winning Formula: The Official Launch of Windows 8
Challenge: Building on the wave of interest and anticipation from Windows 8 Consumer Preview, the PR team was tasked to deliver a high impact, broad-reaching publicity campaign to amplify the local Windows 8 story. Windows 8 heralded a huge brand shift for Microsoft, of which the PR campaign needed to emulate. The approach needed focus on people not product, stories over messages and product engagement over sales in order to help audiences emotionally connect with the experience that Windows 8 offers. Strategy: With an audience spread across the entire gamete of media – from technology to consumer lifestyle and everything in between, ...
News
Senior Washington DC practitioner to head Social@Ogilvy in Australia
Sydney – May 16, 2013: Yianni Konstantopoulos, former strategy and business...
Swan spends to leave Labor legacy in school education and DisabilityCare – but cuts elsewhere to deliver surplus in four years
Budgets give governments the opportunity to re-launch themselves to the voting public....
High turnover quickest way to the bottom
Kieran Moore From:The Australian April 29, 2013 12:00AM A RECENT article in The...
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Building international relations
Challenge: Australia Unlimited is a national brand developed by Austrade in response...
Faces of the Australian open
Challenge: Getty Images believes that mobile photography has made huge strides in...
Bride again
Adam Pretty/Getty Images: Kazushi Sato and Rie Sato Challenge: When Getty Images...
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Should CEOs and executives tweet?
While most in the business community would readily say yes, few if any put this in to practice. In the recent edition of Boss Magazine in the AFR an article entitled ‘How to avoid social media death’ explored the reticence behind social media adoption and provided a few handy tips on getting started and mastering the art of social communication... [Read more]
The Ogilvy PR Experience
“We have no Public Relations department. I take the view that public relations should be handled by the manufacturer himself, or by specialist counsel,” – David Ogilvy, Confessions of an Advertising Man (1963). Before undertaking my internship with Ogilvy Public Relations (PR), I thought it would be a good idea to find out more about the man... [Read more]
Companies slow to get the social message
A recent report, Trends and Issues in Australian Corporate Affairs, has highlighted some worrying disconnect in corporate Australia’s engagement with social media. The second annual report, by executive search firm Salt & Shein, resulted from on-line surveys in December of 324 mainly-Sydney-based in-house corporate affairs professionals. There... [Read more]
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