SNAPCHAT - REPORT IT DON’T IGNORE IT
Not just a campaign. It was a powerful movement that ignited a national conversation.
Bullying continues to be a major issue in Australia. 62% of Australians have experienced it, yet one in three never speak up. That silence can cause real harm.
To help change that, we’ve worked with our client Snapchat and leading youth organisation PROJECT ROCKIT to launch “Report it, don’t ignore it” - a national call to action encouraging Australians to speak up and take a stand against harmful behaviour.
As part of the campaign, Snap Inc. joined forces with prominent Australian voices - Brooke Boney (Gamilaroi woman & journalist), Phoebe Burgess (media personality), Isaac Humphries (NBL basketballer), and Brock Valesini (Gen Z creator). Together, they’ve shared powerful, personal stories about bullying and why reporting matters.
And the results in 72 hours...
48M+ people reached across earned and social
130+ pieces of coverage
A story that got people talking
Report It, Don’t Ignore It" was not just a campaign. It was a powerful movement that ignited a national conversation, encouraging people to speak up and take a stand against bullying.
