mastercard - ao26
Game, Set, Match – The Future of Payments at AO26!
The rising cost-of-living was at the forefront of the news cycle, with a particular interest in lettuce and fresh produce following shortages and astronomical increases in pricing.
We partnered with Mastercard to deliver their most impactful Australian Open to date – a true Grand Slam victory.
While the world watched history unfold at Melbourne Park, we were busy writing our own, announcing Australia’s first authenticated agentic transactions with CBA and Westpac, powered by Mastercard's Agent Pay. The initiative was a powerful statement of leadership in the payments landscape.
From the first serve to championship point, we deliver a multi-faceted campaign to amplify Mastercard's message and engage diverse, influential audiences:
Media Engagement: We engaged leading media to amplify key narratives, highlighting Mastercard’s innovation leadership.
Ambassadors & Creators: We activated a roster of ambassadors and content creators, strategically extending Mastercard's #priceless message.
Content Creation: We developed a wealth of social first content, showcasing Mastercard’s industry leadership and valuable insights.
The result? A tournament moment that elevated brand, innovation and impact — on and off the court.