KFC

It’s common knowledge that people love having KFC in them, but we wanted to make sure it could be on them too.

People love KFC – that’s no secret. To continue to build brand love over the years, KFC has dabbled in merchandise to great success.

Now was the time to go one step further, with a full fashion collection and e-commerce store.

With Australian Fashion Week was around the corner, we decided to host our own runway show and ‘launch’ the annual event a week before Australia’s socialites descend on Sydney. We poked fun at the industry and created a humorous event that showcased the range in style, but that also raised funds for the KFC Youth Foundation.

The campaign resulted in 446 pieces of national and international earned coverage with +62 million reach. Our social campaign secured engagement levels of between 6% and 19%. Thousands of items were sold in the first few days.