Ford Centenary

This year, Ford celebrated 100 years of operation in Australia.

There aren't many brands in the world, let alone Australia that can say they’ve been around for 100 years, so we had to mark the milestone with a huge celebration.  

Bringing together 2,500+ guests including employees, partners, and dealers, the event hosted VIPs from around the world, including Executive Chairman Bill Ford and his family. Not only did the event celebrate the people of the business, but it was also used as a launch moment to announce a new CSR partnership with the Red Cross, contract resigning with the Geelong Cats and the global reveal of the Ranger Super Duty.  

This was also the first year Ford officially worked with Owner Advocates, inviting these important individuals to the event to recognise the vital work they do to promote the brand at a community level.

Overall, the event was a major success, bringing together all campus departments, dealers and partners in one event, celebrating the success of the last century, and for what's to come in the next 100 years.