The Ogilvy PR Experience

The Ogilvy PR Experience
September 13, 2012 Kaz Scott

Sitting down to write this blog is ironically one of the most daunting tasks I’ll carry out for Ogilvy PR, despite finishing my internship a week ago! How does one sum up all of the amazing experiences, invaluable guidance and insurmountable kindness, patience and friendship that was gifted to me by my colleagues at Howorth in just a few short paragraphs? Let’s see if I can do this justice.

Each day of my internship at Howorth was different, which meant I was always learning new skills, interacting with different people, and being presented new opportunities. I was so fortunate to be surrounded by such creative and experienced professionals on a daily basis.

For me, the aspect of my internship at Ogilvy PR of which has made a lasting impression on me, is the radiant culture. It is built on hard work, support, but also creativity and a lot of fun.

During my (all too short) month at Howorth I was given the reign to write press releases, by-lines, draft case studies, client profiles, create media lists, conduct volumes of research and attend brainstorms among many other activities. I even found myself writing personalised travel guides for people that were going on holidays to places I’d been!

I was fortunate enough to attend several learning seminars and presentations given by people from the wider Ogilvy PR group, which provided a fantastic overview of other ventures, achievements and creativity from across the board. I participated in brainstorms with Social@Ogilvy digital analysts, who were kind enough to put time aside out of their busy schedules to chat with me.

My advice for prospective Ogilvy PR interns (without giving away too many of my secrets):

  • Be proactive
  • Be memorable
  • Think outside the box

Thank you to all the brilliant professionals that I had the privilege of working alongside. It’s only been a week and I miss it terribly. This internship has given me the confidence to aspire to greatness and drives me to do my best every single day. I hope one day, to ooze the same professional zeal, playful creativity, and cupcake baking skills that I was lucky enough to sample on more than one occasion.

I hope this blog has done the Ogilvy PR experience justice; in reality, it’s all of this and more. Like anything in life, it is what you make of it. An internship at Ogilvy PR is no exception.

By Rebecca Booth.