We made headlines once again this week for its original research methodologies and industry-shaping strategies.
The Holmes Report published its 2016 Review of the Top 10 Thought Leadership Pieces naming Ogilvy PR’s Earned Influence Index as the # 1 knowledge practice aimed at understanding how earned influence builds trust and how it can maximize business impact.
Ogilvy PR has been championing the concept of “Earned Influence” since 2014 and this year at Cannes, we launched the Earned Influence Index. It is a customer-centric analytical tool that helps define trust in terms that are relevant to corporate and brand performance, demonstrates the ways that “Earned Influence” builds trust and provides companies with actionable information that can help our client’s brands manage trust for a competitive advantage. As Forbes published in one of its pieces earlier this year; without trust there is nothing. Literally. Earned Trust breeds Earned Influence which in turn creates higher returns for our clients.
Ogilvy Public Relations