Cannes is a global meeting point for the best, most innovative minds to share insights on the rapidly evolving media landscape. The future of brands has never looked so bright. New trends and technologies are being brought to life in the digital age. And, at the forefront – consumers have all the power to effect the way brands engage. During the first few days of his time at Cannes, Richard discovered the overarching theme to describe the new way of engagement. And to his surprise, the theme is empathy.
Read Richard Brett’s blog here http://www.bandt.com.au/media/welcome-new-empathy-latest-buzzword-cannes