Buzzwords. We love to hate them in PR, but knowing what they are likely to be in 2017 can help us plan how our clients can latch onto them, or avoid altogether.
Luckily for us, J.Walter Thomson Intelligence has already predicted 10 of the biggest buzzwords for 2017, deducing them from their annual forecast of consumer trends. The Future 100: Trends and Change to Watch in 2017 covers 100 consumer trends across 10 sectors, acting as an important creative resource and source of inspiration for all our fantastic ideas in the new year – as well as predicting the buzzwords and trends we’re going to love to hate!
For 2017, the 10 words JWT believes we need to know as communications professionals reach as far as gaming to Brexit to health. The infographic sets out the 10 buzzwords and their definitions, but if you head to the full Future 100 report you can investigate their origins further, and make a decision whether you want to apply or avoid for your clients moving into 2017.