Richard Brett, managing director of consumer relations at Ogilvy Public Relations has penned his thoughts for B&T about this year’s Cannes and what we should know as an industry. Cannes, the massive creativity festival in the south of France, may be over, but that doesn’t stop the plethora of lessons coming out of it.
Despite all the exciting new data and technology developments, there is renewed talk of a creative renaissance in marketing communications at Cannes: because in 2015 a great idea has to be a shareable idea. Many speakers are reminding us or re-connecting us to some fundamental principles in effective creative marketing and creativity, and showing us how new technology will allow ever more interesting and exciting branded creative output.
Read Richard’s thoughts for B&T here.