4th July 2017:
If there are two big stories at Cannes this year, it’s the continued presence of mind blowing new technology and the ever present rise purposeful marketing, (a trend we called brand activism last year) – with the Lions once again rewarding and celebrating the brands and organisations trying to save the world.
But we’ve seen this before. So I’m not going to talk about it. I’m going to talk about a new and different trend emerging that we haven’t seen before.
For the complete article head to Influencing.