Will influencers be more than just ‘guns for hire’ in 2018?

Will influencers be more than just ‘guns for hire’ in 2018?
January 31, 2018 OPR

31 January 2018: Marketing experts reveal the pros and cons of influencer marketing and how it’s shaping up for 2018.

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they run the risk of wasting money on simply a ‘gun for hire’, several experts agree.

Daniel Young, OPR’s Digital & social strategy director shares his thoughts on the rise of influencer marketing technology.

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