The accolades keep coming for Pulse Communications in 2017! The latest news is that Pulse has been shortlisted for three PR Week Asia Awards.
The PR Week Awards celebrate inspiring campaigns from across the Asia-Pacific communications industry. Agencies that make it to shortlists, are there because they define cutting-edge thinking and drive the public relations industry forward.
Pulse Communications’ ethos is ‘Brave Ideas That Make Brands Matter’. In a changing communications landscape, making brands matter to audiences is paramount.
This philosophy was brought to life in the shortlisted campaign, ‘Xbox Onesies’, which was developed to launch Microsoft’s Xbox-One S console. The team created Xbox-branded loungewear, designed specifically with gaming and streaming video in mind. The campaign went viral and turned the Xbox Onesie into a must-have fashion item!
Pulse Communications also achieved two shortlists for the eBay campaign around the World First Virtual Reality Store – in the categories of ‘Best Consumer Launch Campaign’ and ‘ANZ Campaign of the Year’. This eBay campaign has been widely recognised in the industry for groundbreaking use of virtual reality, allowing shoppers to search and buy online, by just moving their eyes.
Ogilvy Public Relations is proud at the industry leading standard of work produced by our consumer sector. With new client wins and exciting briefs streaming in, you can only expect bigger and bolder work to come!
Awards take place June 6th. Good luck, Team Pulse!
Full shortlist here: http://www.prawardsasia.com/index/shortlistpr2017