Project Botanicals delivers a sensory adventure

Project Botanicals delivers a sensory adventure
November 23, 2017 OPR

Ogilvy PR is proud to have worked on Bombay Sapphire’s new Project Botanicals experience in Sydney and Melbourne this month. ‘Project Botanicals: A journey to the edges of food, music and imagination’ took consumers on a highly immersive sensory journey around the world, to the locations where four of the gin’s 10 ingredients are sustainably sourced. It’s a novel way to tell the Bombay Sapphire story, engaging all five senses for a memorable experience.

Read here.