Ogilvy PR News

  • If knowledge is power, then why are we throwing it all away?

    Think of the time you spent building that killer campaign. Count the endless hours you spent, targeting the perfect audience and pulling together all the latest trends. You traded in half your life, sleep and mental stability for those documents,…

  • A Crisis of Meaningfulness?

    Word on the street is that most people desire a more meaningful purpose in life. Something we believe in and something that will make a real difference. According to author Afdhel Aziz, who has released a new book titled ‘Good…

  • Artificial Intelligence ‘Will’ Disrupt The Creative Industry

    It’s mainstream and it’s coming faster than anyone thought possible. Global developments in robotics and artificial intelligence will disrupt most industries, including the PR and creative industry. That’s the verdict of Columbia University’s Professor of Mechanical Engineering Hod Lipson. Speaking…

  • To remain relevant the media must embrace new technologies to transform storytelling

    Award winning US investigative journalism program Frontline is embracing new technology to tell its stories in new, creative ways, says Executive Producer Raney Aronson-Rath, Speaking at Holmes Report’s recent PRovoke16 Summit in Miami, which I was fortunate to attend, Aronson-Rath…

  • Celebrating outstanding BRAVERY in honour of Michael Hartmann

    The Trumpets are Ogilvy PR’s formal employee recognition program. It’s about recognising and rewarding behaviours across the business that are aligned to our four company values – Partnership, Curiousity, Invention and Bravery. There are four quarterly winners. Of this four,…

  • Why the word innovation makes my stomach turn

    An insight into our brain’s response to corporate jargon, from Chris Graves’ Brain Behaviour Story. It all became very clear. Christopher Graves, President and Founder of the Ogilvy Centre for Behavioural Science, made a trip down-under. He presented his award-winning…

  • We’re in the running! Ogilvy PR Australia shortlisted for ‘PR Agency of the Year’

    Ogilvy PR Australia has  been shortlisted, with four other ANZ agencies, in Campaign Asia-Pacific’s Agency of the Year awards. For 23 years, the Campaign Asia Awards have celebrated the greatest achievements in the communications industry. They reward the industry’s top…

  • Creators for Change

    Working in communications and marketing, we all understand the power social media has for brands. But what about using social media to change the way the world thinks? Yesterday Pulse Social Media Manager Jake Bley sat on a panel with…

  • Susan Redden Makatoa helps PRIA launch diversity and inclusion policy to tackle gender inequity

    Encouraging more males into industry top priority Call to encourage cross generational diversity and embrace different cultural backgrounds SYDNEY: The Public Relations Institute of Australia (PRIA) launched the industry’s first Diversity and Inclusion policy at the PRIA National Conference, with…

  • PRIA PRESIDENTS AWARD GOES TO OGILVY PR’S SUSAN REDDEN MAKATOA

    Susan Redden Makatoa, group managing director, Ogilvy PR Corporate, was awarded President’s Award: Industry Contributor of the year by the Public Relations Institute of Australia (PRIA) at the 2016 National Conference in Sydney last night. The President’s Award is one…

  • The “Brainy Communicator” says science will drive the future of storytelling

    In this communications century, where technology has taken the lead role, where anyone can access any amount of information anytime, anywhere, with one click – it is a huge challenge for professionals in communications, marketing and public relations to find…

  • A GIANT in her field – worldwide recognition for our CEO, Kieran Moore

    Ogilvy has a longstanding tradition of honouring and recognising outstanding work produced by our people. “The Earnies” are the official award ceremony of Ogilvy PR Worldwide. They honour the words of our founder, David Ogilvy, who said:  “Don’t bunt.  Aim…

  • Telum Talks To… Susan Redden Makatoa, Group Managing Director of Corporate, Ogilvy PR

    As Group MD of Corporate what do you oversee? Corporate is both Parker & Partners and Ogilvy Impact, as well as our Corporate and Issues and Crisi Unit. Parker & Partners is a public affairs and advocacy organisation so we…

  • When Saying Something Nice Is the Only Way to Change Someone’s Mind

    When town hall participant Karl Becker got the closing question in the second presidential debate, I was thrilled to see him ask the same question I had submitted to the openquestionforum.org the prior week. Some viewers may have laughed at the naiveté…

  • Telum Talks To… Richard Brett, Managing Director, Pulse Communications

    Can you tell us about Ogilvy Consumer and the work that you do? We have a team of about 35 – 40 people in Ogilvy Consumer, the biggest part of that is in Pulse Communications, but we also work with…

  • Cultural Intelligence – the new frontier in the diversity debate?

    With less than four weeks to go until the US Election there is a lot, and I mean a lot, of discussion about gender and about diversity.  In fact, if I were to ask anyone closely observing the presidential race…

  • Ogilvy PR is recognised for excellence in public relations at NSW PRIA Awards

    Ogilvy PR Australia and its member agencies were recognised at last night’s PRIA NSW Awards For Excellence. The award ceremony celebrates its 40th year of recognising excellence in public relations. Ogilvy PR was awarded for best practice in four categories:…