Ogilvy PR News

  • IABC World Conference 2010 – Day Two

    Day two was surprisingly unfuzzy given last night’s awards dinner. A good thing given there was more great conference content to come. Today, I had two specific conference highlights: The first, hearing from a spritely pair of internal communications professionals from…

  • IABC World Conference 2010 – Day One

    This week, the home of the Blackberry (the phone not the fruit), Toronto, sees the world conference of the International Association of Business Communicators (IABC) which had its fill of Ogilvy Public Relations. Scott Kronick, president of Ogilvy PR North…

  • Avatar takes to the skies

    Ogilvy PR’s consumer public relations agency Pulse Communications worked with Twentieth Century Fox in conjunction with Virgin Blue to help celebrate the launch of Avatar on Blu-ray and DVD and to ignite excitement around the country. Avatar, the highest grossing…

  • From Clink to Click: ancestry.com.au calls up the past

    Challenge Do you have a convict ancestor? If you did, would you know? In its first project for Australia’s leading family history website, Ancestry.com.au, public relations agency Howorth led a PR campaign to launch two new convict-based historical record collections…

  • “Of course you’ll have this blog by Thursday…”

    Like that statement, some lies are easier to see through than others. In PR, in fact, most lies will come back and bite you. And even in your personal lives, technology is increasingly available to contradict the confident statement that…

  • Pulse to race ahead with Matt Buchanan

    Ogilvy PR Australia has brought ex-pat Matt Buchanan back to Sydney to take up the reins at consumer agency Pulse Communications. Matt returns to Australia after a 12-year stint in the UK, having held senior roles at The Red Consultancy,…

  • A smart way to revive a brand …. AND …. launch a smart-phone

    Challenge After several years losing market share in Australia, public relations agency Howorth successfully orchestrated Motorola’s comeback, with the launch of its new range of Android powered smart-phone devices. Howorth’s objectives? Simple – create mass-market interest across consumer and technology…

  • Small gadgets, small budget, BIG results

    Challenge Public relations agency Howorth began working with Australian family-owned Mac accessories distributor Try & Byte in November last year, briefed to raise awareness of their website via positive media relations. Creative idea, relentless execution A distributor of new consumer…

  • The Red Chair Series, an interview with Steve Dahllof

    Go to the Ogilvy PR Australia YouTube channel.

  • Ogilvy PR Australia welcomes Steve Dahllof to Sydney

    Steve Dahllof (right), Ogilvy PR’s recently appointed Regional CEO of Asia Pacific, and John Studdert, the managing director of Ogilvy PR Australia, before a dinner at Sydney’s Bennelong Restaurant. Prior to taking up his new role, Dahllof was the managing…

  • Building from the ground up

    Developing the core communications for the new Australian Biosecurity Intelligence Network   Issue: In February 2009, public affairs agency Parker & Partners was engaged to develop start up communications for a new Australian Government funded ‘world first’ initiative – a…

  • Triple global recognition for Ogilvy PR’s employee communications consultancy

    16 APRIL 2010.  Today Impact Employee Communications, Australia and Asia-Pacific’s leading employee communication consultancy, has been recognised on the world communication stage three times over.  The fifteen year old Sydney-based company, which is part of Ogilvy PR, has won two…

  • Tongues and Tails wagging at Beneful Bark in the Park

    Within the hectic pace of modern life, pet owners are challenged when it comes to spending quality time with their pet. This was the key insight to come from the BENEFUL Fetching Time Report, a research report that coincided with…

  • Spinning the wheels

    The term “spin” is really getting a workout at the moment. Tony Abbott says Kevin Rudd is “more spin than substance”. The final days of the recent South Australian election campaign saw a senior Liberal admit his Party’s cost estimates…

  • Samantha Allen appointed MD of Global Consumer Marketing

    Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Samantha Allen has been appointed Managing Director of the agency’s Global Consumer Marketing practice, effective July 1.  With nearly 20 years of experience, Allen brings strong…

  • What’s Keeping Australians Up at Night

    The What’s Keeping Australians Up at Night research is an exploration of the issues that Australians feel they face day to day. The study uncovered a spectrum of concern spanning relationships, juggling work and life, ageing, health and wellbeing, technology,…

  • Tony Abbott: mistaking the crowd for the audience

    On the day before Tuesday’s health debate I was giving media training to a client. Tony Abbott should have been there. “Remember who your audience is,” the client was told. “There’s a huge difference between talking to A Current Affair and…

  • ‘Iamamiwhoami’: A disturbingly creative viral campaign

    I might be a little late, but this week I finally spotted the ‘Iamamiwhoami’ viral campaign which is currently creating a lot of buzz online. I like it because it’s ambitious, brave and unique. It also highlights an important lesson…

  • Transparency good for government relations

    One of the early initiatives of Kevin Rudd’s Government was to set up a Register of Lobbyists, an idea that was quickly copied by every state government.  The registers list the clients of government relations firms, providing a level of…

  • Creating big change for Bayer

    There is an ever increasing demand from a diverse range of stakeholders for companies and their employees to go about business in an increasingly responsible manner. However engaging employees in an internal environmental sustainability strategy and maintaining momentum can be…