Ogilvy PR News

  • A new Premier for New South Wales – Explained.

    Gladys Berejiklian has been elected as leader of the Liberal Party and will be sworn in as the 45th Premier of New South Wales later today. She was elected unopposed by the party room with Dominic Perrottet elected Deputy Leader.…

  • Teach, tailor, take control – the three Ts of B2B content marketing

    Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross Lambert  explains how to use content marketing to get the competitive advantage before your customers switch off. If you’re a…

  • Wanna be creative? Then slow down and think more!

    According to Lewis founder and CEO, Chris Lewis, we all need to slow down and make more time to think. Only then, he says, can we be more creative. Sadly, our lives are getting faster and faster. As a result,…

  • Welcome back Arthur Sinodinos – even if it’s temporary

    9 January 2017 The appointment of Senator Arthur Sinodinos AO as acting Health Minister will see the current Government distracted, but not derailed, on its health agenda in 2017. Insiders are reporting it will business as usual for both Sussan…

  • 10 Words You Need To Know In 2017

    Buzzwords. We love to hate them in PR, but knowing what they are likely to be in 2017 can help us plan how our clients can latch onto them, or avoid altogether. Luckily for us, J.Walter Thomson Intelligence has already…

  • The Marketers Guide to Virtual Reality & Brands

    All around us we are seeing new technology change the way we do marketing. Over the last 15 years we have seen the internet and then social media rapidly change the way we engage with audiences. Now we are seeing…

  • 2016-17 Mid-Year Economy and Fiscal Outlook

    Morrison stopped the boats but can he stop the deficit? One might consider Treasurer Scott Morrison’s statement that “there is more work to be done” to address Australia’s Budget deficit as the understatement of the year. Today’s Mid-Year Economic and…

  • Sweating at work…

    In today’s world of #fitspo, athleisure and aerial yoga, it is easy to lose sight of some of the less obvious benefits of exercise. When we think about the value of exercise, it is natural to focus on the physical…

  • If knowledge is power, then why are we throwing it all away?

    Think of the time you spent building that killer campaign. Count the endless hours you spent, targeting the perfect audience and pulling together all the latest trends. You traded in half your life, sleep and mental stability for those documents,…

  • A Crisis of Meaningfulness?

    Word on the street is that most people desire a more meaningful purpose in life. Something we believe in and something that will make a real difference. According to author Afdhel Aziz, who has released a new book titled ‘Good…

  • Artificial Intelligence ‘Will’ Disrupt The Creative Industry

    It’s mainstream and it’s coming faster than anyone thought possible. Global developments in robotics and artificial intelligence will disrupt most industries, including the PR and creative industry. That’s the verdict of Columbia University’s Professor of Mechanical Engineering Hod Lipson. Speaking…

  • To remain relevant the media must embrace new technologies to transform storytelling

    Award winning US investigative journalism program Frontline is embracing new technology to tell its stories in new, creative ways, says Executive Producer Raney Aronson-Rath, Speaking at Holmes Report’s recent PRovoke16 Summit in Miami, which I was fortunate to attend, Aronson-Rath…

  • Celebrating outstanding BRAVERY in honour of Michael Hartmann

    The Trumpets are Ogilvy PR’s formal employee recognition program. It’s about recognising and rewarding behaviours across the business that are aligned to our four company values – Partnership, Curiousity, Invention and Bravery. There are four quarterly winners. Of this four,…

  • Business founder and award winning communicator joins Ogilvy PR as Melbourne MD

    Melbourne, November 29, 2016:  Ogilvy Public Relations Australia has announced that  business founder, social media trainer and award-winning communicator, Adam Vincenzini has been appointed as MD of the agency’s flourishing Melbourne office. Vincenzini  joins in January and will oversee an…

  • Why the word innovation makes my stomach turn

    An insight into our brain’s response to corporate jargon, from Chris Graves’ Brain Behaviour Story. It all became very clear. Christopher Graves, President and Founder of the Ogilvy Centre for Behavioural Science, made a trip down-under. He presented his award-winning…