Ogilvy PR News

  • If saving is too hard – spend big! – 2017-18 Federal Budget

    There is nothing like spending on nation building projects to deliver the Government’s new mantra of don’t tell but show. The Turnbull Government heard loud and clear that innovation was intangible and un-relatable to the common man. Yet, building things…

  • Ogilvy PR a proud supporter of a ‘bright’ future for health care and medical research

    May, 1st 2017:  Last week, the Nelune Comprehensive Cancer Centre (NCCC) in Sydney was officially opened by The NSW Premier Gladys Berejiklian and Minister for Health and Medical Research Brad Hazzard. The NCCC brings together world-class health care and medical…

  • Brian Corrigan joins Howorth as Director of Content

    Sydney. April 28, 2017. Ogilvy Public Relations’ specialist technology and business to business agency, Howorth Communications, has appointed the former Australian Financial Review’s business and technology journalist, Brian Corrigan, to the newly created position of Director of Content. Corrigan will…

  • Ogilvy PR Announces Sponsorship of 2017 Vivid Festival of Ideas

    Ogilvy PR Australia, in partnership with the PRIA, has announced that it is the principal sponsor of this year’s Vivid Festival of Ideas Communication and Brand Event on June 13. According to the PRIA, brands and organisations are increasingly standing…

  • ANZAC character

    On this Anzac Day, 2017, is this a question you would consider? What has Anzac Day become and what does it mean to us as individuals and as a nation? Let’s take a moment to reflect. Is it a day…

  • Bernard Salt on Melbourne, China and everything in between

    What is the social and economic outlook for Melbourne and Australia? This was the question that Australia’s leading demographer, Bernard Salt, tackled at an Ogilvy PR breakfast this week in Melbourne. While the answer is a complex one, Bernard was…

  • Ogilvy Impact and Ogilvy PR Melbourne wins in the 2017 Gold Quill Awards

    The International Association of Business Communicators (IABC) has announced the Excellence and Merit winners of the 2017 Gold Quill Awards program. The program recognises business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the…

  • It’s time for content to stop living in “listicle La La Land”

    Did you know half of B2C marketers have a content strategy, but it’s not documented? As a Brit this reminds me of Brexit and the time Boris Johnson and Nigel Farage had a plan for how Britain would leave the…

  • Fake News: does PR play a role?

    Sitting in the studio audience for ABC’s Q&A episode this week, it was hard not to notice a certain level of excitement as we sat patiently for Tony Jones and his panel. With a younger audience (a quick studio poll…

  • Ogilvy PR Health climbed Mt Kosciuszko for Rare Cancers Australia

    It was a big weekend for our Ogilvy PR Health team!  Always up for a healthy pursuit, they went to the top of the mountain – that is, Australia’s highest, Mt Kosciuszko – to raise awareness and much-needed funds for…

  • Throw yourself in the deep end and get uncomfortable. This is the only way to learn. 

      By Adabelle Hall, Account Coordinator, Howorth Communications To celebrate International Women’s Day, I had the opportunity to rub shoulders with some inspirational female leaders at YWCA’s Women who have shaped Industry event in Sydney. Having recently joined Howorth fresh…

  • The Importance of History in Communications

    Internal Communications and Knowledge Executive, Mia Bowyer explores how history can dramatically improve your marketing practice.  Marcomms professionals spend a huge deal of time looking at the future, but they should start realising the great value found in the past.…

  • How to Measure PR Success in 2017

    We’re used to terms like coverage results, impressions, reach and key message cut through in the world of public relations, but what does it all actually mean and what’s the best way to measure PR success in 2017 and beyond?…

  • Be consistent and cut through the clutter – unfashionable is fashionable again!

    We say it often in our media training here at Ogilvy – be a consistent performer, play to your strengths, know your purpose, and you stand a good chance of cutting through. It’s not easy amid the everyday clutter of…

  • Michael Hartmann Award for Bravery goes to…

    Ogilvy PR Australia has announced that the inaugural Michael Hartmann Award for Bravery has gone to Rebecca Brownhill, Associate Director at Pulse Communications.  The Award was presented by Jacqui, Angus and Max Hartmann at a special meeting at Ogilvy PR’s…

  • Why living on Mars is not out of this world

    As a school kid, I remember a visit to the then named Powerhouse Museum in Sydney and falling in love with the rover searching for life on Mars. Trapped behind the glass I would follow its movements across the recreated…

  • Bacardi-Martini appoints Ogilvy PR as public relations agency of record

    Sydney, March 9, 2017:  Bacardi-Martini Australia Pty Ltd has appointed Ogilvy PR Australia as its public relations agency of record to work across a number of its brands. The appointment follows Ogilvy PR’s successful role as part of an integrated…

  • Spreading the work of Kakenya…. to Australia.

    In celebration of International Women’s Day, Ogilvy teamed up with the LBW Trust to bring internationally-recognised activist and educator Dr Kakenya Ntaiya out to Australia to discuss the importance of education and equal rights for all women. While in Australia, Dr…

  • digital data download blog feb 2017

    Digital Data Download (February 2017 Edition)

    February saw the release of a truck load of new data and insights from the digital world. In fact, there was so much that it was hard to keep up. To make your life a little easier, we’ve compiled the…

  • Multi Agency collaboration – It’s time to put the ego aside and put your client’s objectives first

    With the numerous avenues of receiving news in the modern world, it’s rare that a client will have one agency to cover all the angles. This might mean one brand has multiple agencies covering public relations, social media, media buying,…