17 April 2018: Ogilvy Impact’s work with BHP on connecting their 65,000 plus employees to its strategy has been awarded an International Association of Business Communicators (IABC) Gold Quill. The award program recognises business communications excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.
The award program was competitive this year, with almost 700 entries submitted. Ogilvy Impact and BHP received a Merit Award for internal communications. The work involved extensive stakeholder research and analysis to identify how to address a decline in employees’ confidence in the company direction and support future change efforts.
The IABC Gold Quill evaluators’ feedback said the research-based analysis of what makes the employees “tick” is outstanding.
“This is a very comprehensive, thoughtful solution across an extensive network of audiences and stakeholders. The strategy is clearly well-informed by focus group feedback.”
For Ogilvy Impact, what made this a memorable project was the partnership approach with BHP Corporate Communications. Working as one team, we developed a strategy where we involved employees in an ongoing conversation about how they fit within the direction. This consultative approach has become a blueprint for other major company projects including BHP’s inclusion and diversity goal, a cultural change program and determining how we communicate with employees on a critical tax issue.
The awards will be presented at the Excellence Gala, held on Tuesday 5 June, as part of IABC’s World Conference in Montreal.
For more information on the Gold Quill Awards, including the full list of winners, visit http://gq.iabc.com/.