Forget the platform, your story should be the only thing that matters

Forget the platform, your story should be the only thing that matters
October 6, 2017 OPR

6 October 2017: Marketing and communications looks like it was an easy job in the pre-internet age.

There were only a few ways you could communicate with customers and nowhere near as many brands competing for market share.

No wonder everyone was out on long lunches. They clearly had too much free time – and budget – on their hands.

Head to Mumbrella for the full article, by Ross Lambert – Senior Account Director.