Internal Communications and Knowledge Executive, Mia Bowyer explores how history can dramatically improve your marketing practice.
Marcomms professionals spend a huge deal of time looking at the future, but they should start realising the great value found in the past.
The rapidly evolving world of communications has led many to believe we can’t progress if we are focused on the past. We are pushed into a mindset of innovation, disruption and technological advancement.
Yet, history can reveal some of the greatest insights imaginable! To ignore our history, means missing out on a profound advantage to accelerate our learning.
For the complete article head to Influencing.