Sydney, April 26, 2016: Global homeware giant, IKEA, has selected Pulse Communications, part of Ogilvy PR Australia, as its agency of record following a competitive tender and review process. Pulse will work with the IKEA team on consumer and corporate public relations, influencer engagement and experiential campaigns.
The appointment comes after a thorough review process that included several agencies across Australia. The work will focus on delivering communications programs aligned to IKEA’s strategic focus areas: leader in life at home, democratic design and sustainability, a great place to work and expansion. Pulse will also work very closely with IKEA’s agency partners to deliver integrated communications plans for the organisation.
Rachel White, Country Communications Manager at IKEA Australia, said: “We are delighted to be working with Pulse Communications. We were impressed by their understanding of our business as well as their strategic thinking and ideas during the entire tender process. Not only are they passionate about IKEA, they bring an experienced and capable team to support our communication function.”
“We are thrilled to be appointed as the IKEA communications agency of record,” said Richard Brett, Group Managing Director at Pulse Communications. ”We are incredibly excited to be working with such an innovative global brand, and look forward to bringing our brave creativity to the IKEA business. Through the use of bold insight, engaging content and new innovations we look forward to rolling out a number of exciting campaigns this year with IKEA in Australia.”
Pulse Communications will commence work immediately.
Pulse Communications and Ogilvy PR Australia are part of WPP AUNZ.
About Pulse Communications:
Pulse Communications delivers creative brand communications campaigns centred around a simple philosophy: Brave Ideas that Make Brands Famous. It’s a vision based on three core values – bold insight, brave ideas and brilliant impact. With over 40 highly passionate people in Sydney and Melbourne, the agency works to deliver outstanding results for clients including Ford, Microsoft, Australian Egg Corporation Limited, Netflix, eBay, Mars, Activision, Nestle and Trip Advisor. The agency’s unique approach to strategy, content and measurement, together with a people-centric culture, ensures Pulse delivers award-winning campaigns, brought to life by the best people in the industry. Pulse Communications has had a record year of award wins which includes being shortlisted as agency of the year four times. Pulse recently won Highly Commended CommsCon Agency of the Year 2016, was shortlisted Mumbrella Agency of the Year 2015, shortlisted B&T Agency of the Year 2015 and shortlisted B&T Campaign of the Year 2015.
WPP AUNZ is part of WPP, the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 190,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running).
For further information contact:
Richard Brett, Group Managing Director, Pulse Communications
ph: +61 427 226 827