Ogilvy PR News

  • What’s love got to do with it? The new culture of client service

    22 January 2018: As Simon Sinek famously said “customers will never love a company until the employees love it first”. In the world of brand marketing, gone are the days of transactional relationships with our customers (that is, our clients). Today,…

  • Pulse Shortlisted for AdNews Agency of the Year

    16 February 2018: Pulse Communications has been shortlisted for the 2017 AdNews Agency of the Year Award. The AdNews Agency of the Year Awards are the most credible advertising and media agency awards program in Australia, recognising agency performance and outstanding work…

  • Ogilvy PR shortlisted: CommsCon Awards 2018

    6 February 2018: Ogilvy PR has been recognised with six shortlists in the 2018 CommsCon Awards. Our specialist agency, Pulse Communications, has been shortlisted for Large PR Agency of the Year. The Mumbrella CommsCon Awards shines the spotlight on the…

  • Will influencers be more than just ‘guns for hire’ in 2018?

    31 January 2018: Marketing experts reveal the pros and cons of influencer marketing and how it’s shaping up for 2018. Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences,…

  • Corporate social responsibility: The (mostly) good, the bad, and the ugly

    31 January 2018: Since the dawn of public relations, healthy consumer skepticism has raised the question: “Why? Why am I being sold this message, service or product?”. This, in turn, has extended to Corporate Social Responsibility (CSR) and its place in…

  • Launching Pink Hope’s ‘Don’t Be Dense, Be Dense Aware’ Campaign

    January 12, 2018: Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer. These two cancers alone cost close to 4,000 women their lives in Australia each year. B&T takes…

  • Ogilvy PR announces latest Trumpet winners

    December 20, 2017:  The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team members for the great work that we do.  Ogilvy PR Australia’s culture is built on our four core Values –…

  • Ogilvy PR Australia announces new leadership team to kick-start 2018

    Sydney, December 15, 2017: Ogilvy PR Australia has announced changes to its executive leadership team. Richard Brett has been promoted to CEO of Ogilvy PR Australia (Brett is currently Managing Director, Pulse Communications); Jacqui Abbott will be promoted to Managing…

  • Project Botanicals delivers a sensory adventure

    November 23, 2017:  Ogilvy PR is proud to have worked on Bombay Sapphire’s new Project Botanicals experience in Sydney and Melbourne this month. ‘Project Botanicals: A journey to the edges of food, music and imagination’ took consumers on a highly…

  • The Citizenship Seven leaves the Government in chaos

    27th October 2017: In a plot more suited to a bad country and western song, The Nationals have lost a Deputy Prime Minister, its leadership team and are heading to a by-election on the 2 December 2017. In a unanimous decision,…

  • Why Authentic Relations should be the next ‘PR’ rebrand

    13th October 2017: “Stop shouting. We can’t hear you.” This may well be the slogan for the 21st century, according to Dr. Ross Honeywill, renowned Australian social scientist.  Our value as communicators, both online and offline will be defined by…

  • Ogilvy PR appoints Executive Creative Director

    10 October  2017:  Ogilvy Public Relations Australia has appointed Bridget Jung, a heavyweight creative lead with international and multi-discipline experience, to the newly created position of Executive Creative Director (ECD). Jung joins from Marcel Sydney where she was Creative Director…

  • Nick Xenophon to leave the Senate to come to SA’s rescue!

    6th October 2017:  Leader of the Nick Xenophon team and Senator for South Australia, Nick Xenophon, has surprised even the most informed political observers and announced today his resignation from the Senate to contest the lower house seat of Hartley…

  • Forget the platform, your story should be the only thing that matters

    6 October 2017: Marketing and communications looks like it was an easy job in the pre-internet age. There were only a few ways you could communicate with customers and nowhere near as many brands competing for market share. No wonder…

  • AR: A new dimension for brand engagement

    28 September 2017: The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing industry. The impact of Augmented Reality (AR) on media, society and daily life will be equivalent to the smartphone, if…

  • Funding journalism into the (New) Newsroom of the future.

    13th September 2017: Shrinking newsrooms have, sadly, been something of a constant in the media for the past few years now, with many observers calling the end of print and television and news media as we know it. The question…

  • New leadership within the Australian Public Service

    07 September 2017: In one announcement, Prime Minister Turnbull has rewritten the Canberra public service landscape with roughly half of the public service portfolios to receive new leadership. The reshuffle has a tinge of falling dominoes with all movements taking…

  • Promotion of our Deputy CEO and new Directors

    5th September 2017: Ogilvy PR Australia has announced three new promotions for Kate Aurel-Smith, Rebecca Brownhill and Allison Larkin today, as well as Richard Brett’s elevation to deputy CEO. The firm stated that Kate Aurel-Smith is now a director for…

  • The Seven Forces of the Future. Are you ready?

    Richard Brett, Deputy CEO, OPR Australia Do you ever find yourself wanting to take a break from technology and celebrate the ordinary? Maybe even the dull and the boring. Well, if you do, the good news is that you’re on…

  • Hold the front page! Australians are still reading newspapers and magazines

    We have all heard the declarations in recent years – that newspapers are dead and digital reigns.  However, they are fighting back.  According to the latest annual readership report by Roy Morgan Research, it’s not all doom and gloom, because…