Article

  • Bernard Salt on Melbourne, China and everything in between

    What is the social and economic outlook for Melbourne and Australia? This was the question that Australia’s leading demographer, Bernard…

    by
  • It’s time for content to stop living in “listicle La La Land”

    Did you know half of B2C marketers have a content strategy, but it’s not documented? As a Brit this reminds…

    by
  • Telum Talks To… Adam Vincenzini, Managing Director, Ogilvy PR Melbourne

    You founded your own content agency, Kamber. Why did you decide to join Ogilvy now? My last three jobs had…

    by
  • The Importance of History in Communications

    Internal Communications and Knowledge Executive, Mia Bowyer explores how history can dramatically improve your marketing practice.  Marcomms professionals spend a…

    by
  • How to Measure PR Success in 2017

    We’re used to terms like coverage results, impressions, reach and key message cut through in the world of public relations,…

    by
  • Why living on Mars is not out of this world

    As a school kid, I remember a visit to the then named Powerhouse Museum in Sydney and falling in love…

    by
  • Teach, tailor, take control – the three Ts of B2B content marketing

    Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross…

    by
  • Wanna be creative? Then slow down and think more!

    According to Lewis founder and CEO, Chris Lewis, we all need to slow down and make more time to think.…

    by
  • Welcome back Arthur Sinodinos – even if it’s temporary

    9 January 2017 The appointment of Senator Arthur Sinodinos AO as acting Health Minister will see the current Government distracted,…

    by
  • The ‘Thrifty’ Nature of Company Knowledge.

    Who doesn’t love paying $10 for a beautiful leather jacket that’s hardly been worn? Isn’t it exciting when you find…

    by