Author archive for Ross Lambert

  • It’s time for content to stop living in “listicle La La Land”

    Did you know half of B2C marketers have a content strategy, but it’s not documented? As a Brit this reminds…

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  • Teach, tailor, take control – the three Ts of B2B content marketing

    Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross…

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  • The Times They Are A-Changing

    What role do you think the communications sector has to play in driving Australia’s much needed innovation economy? While it’s…

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  • Storytelling Is A Superpower. Data Is Your Cape

    Data is one of the defining characteristics of my career to date. I’ve told countless stories about how increased data…

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  • Five Lessons from A PR ‘5 Year Old’

    Monday 9th August 2010 – the day I started my life as a working professional. Long gone were those glorious…

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