Author archive for Melissa Borg

  • 10 Words You Need To Know In 2017

    Buzzwords. We love to hate them in PR, but knowing what they are likely to be in 2017 can help…

  • Strategy – The ‘how’ of communications

    When we talk about strategy, what do we actually mean?  It can be an ambiguous term, often overused, but I…

  • The Future of Magazines: Is NOT to be a Magazine

    When was the last time you bought a print magazine? When was the last time you read an article from…