Our Social@Ogilvy team is a global, word-of-mouth marketing discipline that uses new technologies and social media methods to create communications strategies and programs. We have a methodology for identifying and engaging influencers – important bloggers, online community members, traditional influencers and a new breed of influencer that looks like you and me.
We also activate networks of people – social networks, groups, communities and affinity groups online – to participate, share and recommend products, services and issues. By creating engaging experiences and inviting influencers and networks to participate in a way they find valuable, we can amplify the most trusted form of communication today – word of mouth.
We create comprehensive digital strategy for clients who want to engage customers or constituents in direct conversation. While our programs are tailored for each client there are four fundamental parts to every Digital Influence Strategy: Listening, Planning, Engagement and Measurement.
We develop engagement plans which focus on providing value to users and inviting them in to participate with a brand or organisation. It’s what sparks sustained word of mouth. Finally, we measure what counts – the results.