Ogilvy PR was created in Australia in 2001. Our founders sought out the best boutique agencies across the country and brought them together: Howorth for business-to-business and technology specialists; Parker & Partners for public affairs and corporate communication; Impact for employee engagement.
The depth of specialist capabilities within Ogilvy PR is unmatched in the Australian PR industry. Each of our brands is narrow in its focus and deep in its specialisation.
Where we didn’t believe there was a market leader, we created new brands from the ground up – Pulse for consumer and brand marketing; Ogilvy PR Health for healthcare and health-related lifestyle and, most recently in 2009, we created Social@Ogilvy, Australia’s first and now largest, dedicated social media agency.
Today, more often than not we come together as Ogilvy PR – where a team is needed that can handle more than just one specialist area, for example when a brief demands corporate PR, employee engagement and resonance with their customers.
Ogilvy PR is the parent brand for six PR agencies that cross disciplines and sectors.
When clients have a brief that requires just one discipline they will work with that agency brand (e.g. Pulse for Consumer PR, Howorth for B2B) – but where an integrated team is needed that might require different disciplines we will build a team from across the brands and come together as Ogilvy PR. It’s that simple.
30 The Bond
30 Hickson Road
Millers Point NSW 2000
02 8281 3200
Royal Domain Centre,
Level 12, 380 St Kilda Road,
Melbourne, VIC, 3000
03 9682 3713
National Press Club
Level 2 13B, 16 National Circuit,
Barton ACT 2600
02 8281 3200
Ogilvy PR Australia is owned by WPP Holdings (Australia) Pty Ltd. We are an international communications firm and headquartered in New York, with more than 130 offices located around the world. The expertise of our team allows us to offer a full range of communications services within eight global practices: Consumer Marketing, Corporate, Healthcare, Social Marketing, Internal Communications, Public Affairs, Technology and Entertainment.
The corporate history of Ogilvy PR dates to September 3, 1980, when the advertising agency Ogilvy & Mather, founded by advertising legend David Ogilvy created its subsidiary Ogilvy & Mather Public Relations Inc. David Ogilvy shaped our firm’s foundation and not only are we steeped in his philosophy, creativity and commitment to our clients and employees, but we also incorporate his legendary approach to branding in the work we do every day.
Our global client roster includes a wide variety of Fortune 500 companies, government agencies and trade associations. Global companies in the retail, consumer product and services, and technology fields trust Ogilvy PR with their corporate communications and consumer campaigns.
In the Asia-Pacific region, Ogilvy PR has been operating for more than 20 years. Currently, we are the largest public relations network in APAC by any and all measures. Ogilvy PR operates in nearly every country in Asia Pacific with its own company offices (as opposed to affiliates), serving a mix of global, regional and local clients.