Sydney: October 5, 2012: In the same week as winning gold at the SABREs, Ogilvy Australia’s social media division, Social@Ogilvy has achieved global recognition at the 2012 Digital PR Awards winning a Digital Marketing Award for its Kleenex Cottonelle: Pin to Make A Difference campaign.
Social@Ogilvy was also awarded an Honourable Mention in the Social Networking Category for the same campaign.
“We are extremely proud to win this prestigious award,” said Kieran Moore, CEO Ogilvy Public Relations Australia. “As clients continue to place social media campaigns at the forefront of their marketing and PR activity, Social@Ogilvy responds with break though campaigns such as Pin to Make a Difference achieving truly measurable client results.”
“The Award is reflective of Ogilvy’s continued dominance in the digital and social media space.”
Pin to Make Difference was one of the first campaigns in Australia to leverage social networking phenomenon, Pinterest, via an event aimed at educating mothers on making a sustainable difference in the home.
The campaign centered around a branded ‘Pin to Make a Difference’ event, inviting Australia’s most influential mum bloggers to pin and share their ‘make a difference’ sustainability tips, and take part in Australia’s first and fastest pinning competition.
The PR Week Awards often touted as the most influential global PR Awards were announced in New York earlier this week.
Ogilvy Public Relations is a joint venture between WPP and STW Group, Australia’s leading marketing content and communication services group.
For further information, please contact:
Sandra Renowden, STW PR on 0403 823 218
Note to Editiors:
PRNews Digital PR Awards 2012
Cause Marketing/CSR: Ogilvy PR Australia – Kleenex Cottonelle: Pin to Make a Difference Digital Marketing Campaign – $100K and under: Ogilvy PR Australia – Kleenex Cottonelle: Pin to Make a Difference
Social Networking Campaign: Ogilvy PR Australia – Kleenex Cottonelle: Pin to Make a Difference
2012 SABRE Awards
Practice Sector Award – Best Campaign in Special Audience/Marketing to Women
Campaign: Kleenex Cottonelle Pin to Make a Difference
Client: Kleenex Cottonelle
Agency: Pulse Communications Australia and Ogilvy Public Relations Company with Social@Ogilvy