Ogilvy PR goes from strength to strength, with latest success in the WPPed Cream Awards and PRIA Golden Targets.

Ogilvy PR goes from strength to strength, with latest success in the WPPed Cream Awards and PRIA Golden Targets.
September 20, 2016 Graham White

Ogilvy PR Australia has more fantastic news to share, with another strong performance in two major awards.

First, the coveted WPPed Cream Awards. These are the crème de la crème of all work judged across the global WPP network, and considered the best of the best creative work across the world. We have done well over the years with wins back in 2008 and again in 2013.  So, we’re very proud to congratulate Howorth and The Factuary for the B2B winner with the SAP Digital Experience Report in Australia. This was a huge and complex task to develop and promote a breakthrough SAP study uncovering the world’s first quantifiable correlation between digital satisfaction/dissatisfaction and customer loyalty and advocacy. This tool generated new business leads for SAP in the millions and the report was replicated for 13 individual SAP business units in Asia-Pacific and Japan this year. Well done to Georgina, Ross, Ewen and Dan Bleakman, and our friends in AMR. Ogilvy PR submitted 4 cases in total into the PR category, with OPR & Geometry in Hong Kong also recognised. For more information and to see other global campaigns awarded visit http://www.wpp.com/wppedcream/2016/

Second, we had another strong performance in the local PRIA NSW Golden Target Awards, with multiple entries shortlisted as finalists.  These awards celebrate the finest PR campaigns in the State and shortlisted campaigns may go on and be recognised at the national awards later in the year. Established in 1976, the Golden Target Awards are now in their 40th year. Congratulations to:

Internal/Change Management Communications

  • a-FUSION: humanising a massive IT system change – Ogilvy Impact and Canon Australia, Megan Caulfield and Kylie Church

Startup (Launched in 2015/2016 Financial Year)

  • Mighty oaks from little Acorns grow – Howorth

Experiential

  • EBAY Innovation Lab – Pulse

Business-to-Business Marketing

  • The SAP Australian Digital Experience Report – Howorth, in collaboration with AMR Research & The Factuary