6 September 2016, Sydney: Ogilvy Public Relations Australia has proved its ability to triumph across a range of categories with seven shortlists in the 2016 Asia-Pacific SABRE Awards. The shortlisted campaigns broadly range from developing The World’s First Virtual Reality Store with eBay Australia to humanising a massive IT change for Canon Australia employees. Ogilvy also leads the way across the region with 23 nominees among the finalists.
The SABRES celebrate the best and brightest work produced by PR agencies and in-house teams, with categories ranging from big brand-building ideas to strategic employee engagement plans.
This year’s awards attracted more than 1,500 entries and provide the opportunity for Ogilvy PR Australia to showcase creativity, strategic planning and work that drives real business impact for clients.
Ogilvy PR Australia has been recognised through its member agencies Howorth, Pulse, Ogilvy Impact and Ogilvy PR Melbourne in business-to-business marketing, measurement and evaluation, employee communications, retail, technology and consumer. Our broad range of skills in specialised areas is attributed to our integrated approach to communications and tireless push to achieve the best for our clients.
The complete list of shortlisted campaigns are:
DIAMOND SABRE AWARDS
MEASUREMENT AND EVALUATION
Mining Australia’s Digital Experience Gap with SAP: A World-First Study—SAP Australia with Howorth – Ogilvy PR Australia
GOLD SABRE AWARDS
GEOGRAPHIC CATEGORIES – AUSTRALIA/NEW ZEALAND
UMood – UNIQLO with Ogilvy PR Australia
Virgin Australia Kids Class—Virgin Australia with Pulse Communications – Ogilvy PR Australia
Kronos Motivating Millennials: Managing tomorrow’s Workforce, Today—Kronos with Howorth – Ogilvy PR Australia
a-FUSION Humanising a Massive IT Change—Canon with Impact – Ogilvy PR Australia
The World’s First Virtual Reality Department Store by eBay—eBay Australia with Pulse Communications – Ogilvy PR Australia
Acorns: Mighty Oaks From Little Acorns Grow—Acorns Australia with Howorth – Ogilvy PR Australia