Last night, The Bright Alliance, a leading collaboration between the South Eastern Sydney Local Health District, Prince of Wales Hospital and University of New South Wales (UNSW), with support of The Prime Minister, The Hon. Malcolm Turnbull MP and Advisory Committee Chair Ms Lucy Hughes Turnbull AO, raised in excess of $3 million at its first fundraising event. The funds raised will contribute towards the completion of the Nelune Comprehensive Cancer Treatment Centre in Randwick, NSW. Ogilvy PR Australia is the PR Partner to The Bright Alliance.
The Bright Alliance Advisory Committee has set a target of $5 million to be raised through various fund-raising activities. This money will contribute to the estimated $120 million building including the fit-out of the Nelune Comprehensive Cancer Treatment Centre, which will be a comprehensive public cancer research and treatment centre in NSW, providing patients of all ages and from all demographics, with a single destination for complete cancer care.
“The Bright Alliance strives to make the distance between research and treatment invisible,” said Professor Ward. “As a purpose-built facility, the Nelune Comprehensive Cancer Centre will bring patients, healthcare providers and researchers together in a single, logical organisational framework. This event has been a great opportunity to not only inform the community about the unique research and treatment opportunities the Nelune Comprehensive Cancer Centre will bring to Sydney and NSW, but also to raise funds to let it realise its potential,” she said.
“The Bright Alliance project is an innovative approach to cancer care. I am inspired by the Alliance’s ability to develop better integrated cancer research, care and treatment. Our main purpose is that anyone with cancer can look forward to a brighter future,” said Ms Lucy Hughes Turnbull AO.
Leading organisations: The Nelune Foundation; Huawei Australia; Optus; The Turnbull Foundation and Audi Australia donated $1 million, $500,000, $500,000, $500,000, and $100,000 respectively at the event held at Bondi’s Bucket List. Well-known faces from across Sydney’s business, entertainment and political community attended the event contributing to the funds raised on the night.
Congratulations to The Bright Institute and to Ogilvy team members Leon Beswick, Kate Parson, Jacquie Potter, Roxy Sinclair and Kieran Moore in securing maximum media exposure of the Alliance and its fundraising efforts.
Image: Left to Right – Leon Beswick, Managing Director of Ogilvy PR Health, MS Lucy Hughes Turnbull, AO, Chair of The Bright Alliance and Kieran Moore, CEO Ogilvy PR Australia