Howorth has won the Brand Digital Platform award in the 2015 In2 SABRE Awards Asia-Pacific for the ‘#YearOnTwitter’ campaign. The agency also received two Certificates of Excellence: one for ‘AncestryDNA: Australia, where do you come from?’ campaign in the Broadcast Media category and ‘#YearOnTwitter’ again in the Digital Newsrooms category.
The In2 SABREs focus on excellence in insight and innovation, and focus on the broad range of content created by public relations firms, from live events to social media campaigns to digital video to paid advertising.
This follows last week’s announcement that Ogilvy PR Australia secured 13 Asia-Pacific Gold SABRE nominations across nine categories, including a Diamond SABRE shortlist in Reputation Management for one of its Microsoft campaigns – Joined Up Innovation.
Ogilvy PR Australia has also been shortlisted for the 2015 Asia-Pacific PR Consultancy of the Year in Australia, whilst Ogilvy PR has been shortlisted for the Asia-Pacific Regional Consultancy of the Year.
Winners will be announced at the Asia-Pacific SABRE Awards in Hong Kong on 23 September.