Parker & Partners to receive award from Sir Martin Sorrell in London
Ogilvy PR will be represented among the best of the WPP agencies from around the world when Parker & Partners’ Mathew Jones heads to London next month to receive the company’s recently-won Atticus Award from WPP Chief Executive Sir Martin Sorrell.
Jones will also use the visit to build on the connections between Ogilvy PR’s Sydney and London offices, working alongside the company’s seasoned UK public affairs team and the broader Ogilvy PR London agency at their offices in Canary Wharf for a week.
The Atticus Awards honour original thinking in communications services and are open exclusively to professionals working in WPP companies, with Parker & Partners the only Australian winners this year.
Ogilvy PR’s public affairs and government relations agency, Parker & Partners won the Atticus Corporate Category for State of Change, a client booklet examining the policies, politics and personalities driving the new NSW Government.
A Director at Parker & Partners and the editor of State of Change, Jones will meet with Sir Martin and the other Atticus winners, which include agencies from Beijing, Johannesburg, New York and Dubai.
He will deepen relationships with our UK colleagues and meet current and former political staffers. This will include Iain Bundred, Director of Strategic Media Relations at Ogilvy PR London, who was Gordon Brown’s press secretary when he lived in No 10 Downing St, advisers to current shadow secretaries, and Conservative-aligned public affairs consultants.
With the international economic and political scene more volatile than ever, there’s never been a more opportune time to share insights and approaches, he said.
“The world continues to get smaller, and whether it’s in partnership with Beijing, Washington, or London, being able to provide a seamless public affairs offering from offices around the globe clearly sets Ogilvy PR apart,” Jones said.
“I’m really looking forward to meeting the other Atticus award winners from around the world, as well as having the opportunity to sit down with Sir Martin, who’s obviously a huge force on the global marketing and communications stage.
“The award is incredibly satisfying because it recognises the great talent we have here in Sydney, with the entire Parker & Partners team working really hard to make State of Change insightful, newsworthy and useful for our clients.”
WPP is the world leader in marketing communications services, made up of over 300 companies and 146,000 employees.
State of Change can be downloaded from the Ogilvy PR Australia website http://www.ogilvypr.com.au/news/state-change/
Parker & Partners Wins Atticus Award
June 27, 2011 by Claire Whyntie
Filed under News
June 27, 2011: Parker & Partners, Australia’s leading bi partisan public affairs agency and part of Ogilvy PR Australia, has been awarded the Atticus Award in the Corporate Category for ‘State of Change: The Parker & Partners Guide to Working with an O’Farrell Government’.
The WPP Atticus Awards are exclusive to WPP companies worldwide, and recognise excellence and original thought in communications services. Parker & Partners is the only Australian winner for 2011. WPP is the world leader in marketing communications services, made up of over 300 companies and 146,000 employees.
‘State of Change’ was published in December 2010 and is Parker & Partners’ assessment of the policy priorities, personalities and political realities that were likely to shape the incoming government in NSW. It was written as a guide to what Parker & Partners anticipated would be a radically different approach to the way that business, the non-profit sector and others would engage with government in NSW following the NSW election.
”As Parker & Partners specialises in state and federal government engagement, media management, policy development, research and issues and crisis management, it is essential that we are constantly thinking about how the ever-changing political landscape influences the work and aims of our clients, our industry and ourselves,” said Sarah Cruickshank, Parker & Partners’ Joint Managing Director.
“We are thrilled to win this award as it reflects the fantastic response we have had to ’State of Change’ from the new NSW Government, our clients, and the industry.
“It’s a testament to the hard work and passion for politics our staff all have, and it’s gratifying to see, three months into the new Government, how many of our predictions have come to pass.”
Parker & Partners is a part of Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and the STW Group. Ogilvy PR is the largest and most awarded public relations agency in Australia, scooping more than 50 Australian and global trophies in the last two years, including the top honour amongst all WPP-owned PR agencies.
‘State of Change’ can be downloaded on the Ogilvy PR Australia website http://www.ogilvypr.com.au/news/state-change/
Pulse hoses down competition and wins “Creme de la Crème” in international WPP award
September 28, 2009 by Claire Whyntie
Filed under Featured, News
Pulse Communications and BlueScope Steel have received international recognition, after being awarded the prestigious “Creme de la Crème” award and ‘Best Consumer Public Relations Campaign’ for the Tank a Day Challenge in the WPP – WPPed Cream Awards.
This achievement makes the BlueScope Tank a Day Challenge the most awarded consumer marketing PR campaign in Australia, bringing the total number of award wins to ten!
The WPPed Cream Awards recognise the very best work produced by WPP companies globally, across all its marketing disciplines.
Campaign winners are those which have already garnered awards at the best shows in the world, and participation is invite only.
Conceived by Pulse Communications in 2007, the BlueScope Tank a Day Challenge aims to kick-start primary schools’ water conservation programs by giving away a 27,000 litre rainwater tank, every school day of the year.
The campaign was based around the creative insight that part of the wider solution in tackling Australia’s water problem is to inspire sustainability through the younger generation.
The Tank a Day Challenge had a strong educational component, designed to empower the next generation with the message that they too, can help Australia manage water better.
The campaign has also helped to increase BlueScope’s corporate reputation ranking – which has jumped
from 10th place (in 2008) to 8th place (in 2009) in AMR’s analysis of Australia’s top 50 companies.
To date, over one third (33%) of all Australian primary schools have taken up the Tank a Day Challenge and well over half a million students have completed the online educational water saving quiz.
Samantha Allen, Managing Director of Pulse Communications said, “We are incredibly proud of the success of the Tank a Day Challenge and the nine global and national awards we have achieved to date. The BlueScope campaign demonstrates how PR can significantly assist in building corporate reputation in a measurable and meaningful way.”
Examples of work from the BlueScope Tank a day Challenge will be published in the WPPED Cream book and appear on the WPP website, which showcases the Group’s talents.
To find out more about the BlueScope Tank a Day Challenge visit: www.tankaday.com.au.