Pulse hoses down competition and wins “Creme de la Crème” in international WPP award
September 28, 2009 by Claire Whyntie
Filed under Featured, News
Pulse Communications and BlueScope Steel have received international recognition, after being awarded the prestigious “Creme de la Crème” award and ‘Best Consumer Public Relations Campaign’ for the Tank a Day Challenge in the WPP – WPPed Cream Awards.
This achievement makes the BlueScope Tank a Day Challenge the most awarded consumer marketing PR campaign in Australia, bringing the total number of award wins to ten!
The WPPed Cream Awards recognise the very best work produced by WPP companies globally, across all its marketing disciplines.
Campaign winners are those which have already garnered awards at the best shows in the world, and participation is invite only.
Conceived by Pulse Communications in 2007, the BlueScope Tank a Day Challenge aims to kick-start primary schools’ water conservation programs by giving away a 27,000 litre rainwater tank, every school day of the year.
The campaign was based around the creative insight that part of the wider solution in tackling Australia’s water problem is to inspire sustainability through the younger generation.
The Tank a Day Challenge had a strong educational component, designed to empower the next generation with the message that they too, can help Australia manage water better.
The campaign has also helped to increase BlueScope’s corporate reputation ranking – which has jumped
from 10th place (in 2008) to 8th place (in 2009) in AMR’s analysis of Australia’s top 50 companies.
To date, over one third (33%) of all Australian primary schools have taken up the Tank a Day Challenge and well over half a million students have completed the online educational water saving quiz.
Samantha Allen, Managing Director of Pulse Communications said, “We are incredibly proud of the success of the Tank a Day Challenge and the nine global and national awards we have achieved to date. The BlueScope campaign demonstrates how PR can significantly assist in building corporate reputation in a measurable and meaningful way.”
Examples of work from the BlueScope Tank a day Challenge will be published in the WPPED Cream book and appear on the WPP website, which showcases the Group’s talents.
To find out more about the BlueScope Tank a Day Challenge visit: www.tankaday.com.au.