Ogilvy PR Named Agency of the Year

Ogilvy PR has been named 2009 Large Agency of the Year at one of the industry’s top award shows, the PRNews Platinum PR Awards.  This award evaluates agencies against four key criteria: business development, people, network initiatives and cohesion, and external thought leadership.

The agency was recognised for its strong performance in a tough economy, impressive new business wins across multiple markets and innovative and award-winning work for clients. This accolade follows on the heels of an impressive year of recognitions for the firm including being named Large Agency of the Year by The Holmes Report and PRWeek’s Editor’s Choice “Agency to Watch”.

In addition to the global Award, Howorth’s campaign for Livewire received highly commended.  Howorth was engaged under a part-paid, part-pro bono contract to officially launch and drive awareness for Livewire, a new online and social network for young Australians aged between 10 and 21 currently living with a serious illness, chronic health condition or disability.

Pulse Communications also received highly commended for Museum of Australian Democracy at Old Parliament House.  Pulse succeeded in generating national awareness and excitement around OPH and shifted Australians perceptions.  Pulse secured over 160 pieces of positive media coverage between February and May.

Commendations for Ogilvy PR at this year’s PRIA Awards

Howorth’s campaigns for Telstra and Livewire and Impact’s campaign for Coca-Cola received commendations at this year’s NSW PRIA Awards held in Sydney in September.

The Howorth campaign for Telstra Enterprise & Government, Identifying Australia’s Productivity Gap, positioned Telstra as a thought leader in the area of business challenges and the supporting role of IT and telecommunications.  The PR driven idea led to an integrated campaign for the Telstra including events, above the line advertising and direct mail.

For Livewire, Howorth was engaged under a part-paid, part-pro bono contract to officially launch and drive awareness for a new online and social network for young Australians aged between 10 and 21 currently living with a serious illness, chronic health condition or disability.

With just three weeks to deliver the entire campaign and create talkability, Howorth created a launch campaign, which saw Livewire rated as the ‘most searched’ topic on Google. More than 50 media interviews were conducted with key Livewire spokespeople, resulting in 250 radio, print and online stories touching every state within the country. These stories created more than 37 million opportunities for Australians to see, read or hear about Livewire via online, newspapers, magazines and radio media coverage, effectively reaching all Australians over the age of ten at least twice.

Impact Employee Communications/OgilvyEarth was engaged to develop and implement a communication strategy to launch Live Positively within Coca-Cola South Pacific.  The strategy needed to kick-start the Live Positively journey by educating, inspiring and uniting associates.  The Coca-Cola community locally and globally has heralded this communication campaign as a great success.  Within Ogilvy PR Worldwide the event has also been recognised, with Ogilvy Earth’s global network requesting knowledge sharing to drive further work with Coca-Cola globally as Live Positively is rolled out.

Ogilvy PR Campaign Shortlisted To Win Asian Marketing Effectiveness (AME) Award

Howorth is pleased to announce that it has been shortlisted for the “Most Effective Use of PR” category in the 2009 Asian Marketing Effectiveness Awards, for its “New Social Network Is A Real Livewire For Australia’s Sickest Youths” campaign.
The awards seek to identify the region’s top creators, and showcase insightful strategies that think about the consumer, add value and truly define and build habits.
The short listing is the latest acknowledgement for the campaign, which has been hailed as a massive success by media, health care professionals, Livewire member parents and The Starlight Children’s Foundation.
Winners will be announced on 26 May 2009, but for more information on the awards or to check out the details, head to http://www.brandrepublic.asia/Media/Awards/AME/award_06.html