Ogilvy Public Relations Australia » print media http://www.ogilvypr.com.au Ogilvy Public Relations Australia Wed, 08 Feb 2012 03:55:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pulse Helps Engineers Australia Make it so http://www.ogilvypr.com.au/case-studies/pulse-helps-engineers-australia/ http://www.ogilvypr.com.au/case-studies/pulse-helps-engineers-australia/#comments Wed, 03 Mar 2010 23:50:57 +0000 Claire Whyntie http://www.ogilvypr.com.au/?p=983 The team at Pulse launched Engineers Australia’s $2.5 million public relations campaign aimed at addressing a skills shortage in the engineering industry on Tuesday 16th February.

A core component of the new PR initiative is a world first competition that calls on everyday Australians to submit an idea online. The competition will culminate with one lucky person having their idea ‘made so’ by an engineering team.

Since its launch, the Make it so public relations campaign has featured in the Australian media more than 30 times across broadcast, print and digital media outlets.

Highlight pieces of coverage include interviews with CEO Peter Taylor on key talkback radio stations which have high listenership figures including Alan Jones on 2GB and 5AA. Articles have also appeared on ABC News, Australian Geographic, Yahoo!7, B&T, iTWire and Gizmodo websites and print coverage in The Australian, The Australian Financial Review and the Adelaide Advertiser.

Pulse also secured a national radio partnership with DMG’s Nova Network which involves the public relations campaign being featured weekly on the “Ryan, Monty and Wippa” drive time program.

The Make it so competition will run for 12 weeks, until 15th May. Each week, a shortlist of the top 10 user-rated ideas will be compiled and one idea owner will be awarded an Eee PC, valued at $399.

Visit www.makeitso.org.au to submit, share and champion your ideas!

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