More award wins for Ogilvy PR

Last night at the Public Relations Institute of Australia’s (PRIA) annual NSW State Awards for Excellence event, Ogilvy PR was the proud recipient of a number of awards.

Howorth received a Highly Commended award in the Business-to-Business marketing category for the “Telstra Productivity Indicator” campaign, launched for the second consecutive year in February 2010. The goals of the campaign are to demonstrate Telstra Enterprise & Government as a leader in technology, business and productivity, as well as successfully position the company from a transactional leader to a trusted advisor offering strategic advice, industry insights and world-class technology to the C-Suite across public and private enterprises in Australia.

Highlighting how tough it is to win a PRIA Award, Howorth was the only winner in the Business-to-Business category. As a result of this award, the campaign is now in the running for PRIA’s Golden Target national awards, which will be unveiled at the national conference in Darwin on 25 October.

Ogilvy PR’s employee communication experts at Impact, together with its client, Bayer Australia and New Zealand, were category winners in the PRIA’s NSW Internal Communication category.  The team was recognised for communication excellence for the development and execution of Bayer’s B-Green project which drove and achieved measurable behaviour change across its Australian and New Zealand workforce around sustainability.  The project, steered by a specialist team operating under Ogilvy PR’s growing sustainability OgilvyEarth practice, led to a raft of energy, recycling and other initiatives and was also recently awarded the best internal communications program for all Bayer companies worldwide.

Pulse Communications added to its reputation of being Australia’s most awarded consumer PR agency, by taking thome two awards from the Public Relations Institute of Australia’s (PRIA) annual NSW State Awards for Excellence event.

Firstly, Pulse received a Commended certificate for the successful Because I am a Girl campaign for the global-not-for-profit, Plan International which was based around a series of in-depth reports into girls lives in developing countries. The campaign aimed to raise awareness of the need to invest in girls to break the global intergenerational poverty cycle and encouraged Australians to support Plan projects.

The second Commended recognition was for launching Australia’s first Rainforest Alliance Tea by Lipton. This consisted of generating awareness of Lipton’s commitment to the international NGO whilst minimising any potential claims of green washing by media and influencers.

Congratulations team and fingers crossed for more recognition!

Ogilvy PR Named Agency of the Year

Ogilvy PR has been named 2009 Large Agency of the Year at one of the industry’s top award shows, the PRNews Platinum PR Awards.  This award evaluates agencies against four key criteria: business development, people, network initiatives and cohesion, and external thought leadership.

The agency was recognised for its strong performance in a tough economy, impressive new business wins across multiple markets and innovative and award-winning work for clients. This accolade follows on the heels of an impressive year of recognitions for the firm including being named Large Agency of the Year by The Holmes Report and PRWeek’s Editor’s Choice “Agency to Watch”.

In addition to the global Award, Howorth’s campaign for Livewire received highly commended.  Howorth was engaged under a part-paid, part-pro bono contract to officially launch and drive awareness for Livewire, a new online and social network for young Australians aged between 10 and 21 currently living with a serious illness, chronic health condition or disability.

Pulse Communications also received highly commended for Museum of Australian Democracy at Old Parliament House.  Pulse succeeded in generating national awareness and excitement around OPH and shifted Australians perceptions.  Pulse secured over 160 pieces of positive media coverage between February and May.

Howorth Shortlisted for Asia Pacific PR Awards

Howorth has been shortlisted for the 2009 Asia Pacific PR Week Awards for its work with Telstra.  The campaign, Identifying Australia’s Productivity Gap, positioned Telstra as a thought leader in the area of business challenges and the supporting role of IT and telecommunications.  The PR driven idea led to an integrated campaign for the Telstra including events, above the line advertising and direct mail.  The winners will be announced 11 November 2009 in Hong Kong.