Kieran Moore to speak at the APAC Summit on Measurement

Ogilvy Public Relations Australia’s CEO, Kieran Moore, will be speaking at the 1^st Asia Pacific PR Summit on Measurement. Held on February 29 to March 1, the summit will focus on public relations performance and encourage new thinking and ideas around setting a standard measurement benchmark for the region.

Kieran will be joined by Whitney Foard Small, the Ford Motor Company; Professor Jim Macnamara, University of Technology Sydney; Eddie Chau, Brandtology; Mike Daniels, Report International; John Croll, Media Monitors; David B. Rockland, Ketchum Pleon Change and Global Research; Nandini Chatterjee, PricewaterhouseCoopers and; Cecilia Chan, Lenovo Hong Kong, Taiwan and Korea.

In 2011, Ogilvy PR Australia announced it was abandoning AVEs as a measurement tool. Following on from this announcement, Kieran’s session ‘Chasing Magic Silver Bullets’ will discuss what she has learnt and her plans for Australia’s largest PR consultancy.

Kieran Moore said, “Measurement is the biggest challenge facing the public relations industry. There’s a new world of accountability out there. CEOs are challenging their CMOs and Communications Directors, as never before, to prove the financial effectiveness of PR and the impact on the bottom line. We need to be confident in how we measure; confident that a client examination of how we assess ROI will only show enlightenment, not shadows.”

Kieran Moore named a media leader

Kieran Moore, Ogilvy Public Relations Australia’s CEO, has been named one of Australia’s top ten most influential women in media. Female leaders shaping the landscape featured in The Australian newspaper, broadsheet and online, on August 29, and looked at 50 of Australia’s female leaders working in the media.

The top 50 included women from industries including magazines, newspapers, digital, marketing and advertising, radio, television, production and film and related industries and bodies.

Ogilvy PR is the only public relations company mentioned and Kieran the only public relations practitioner. The article states “Moore believes the Ogilvy PR concept of having a number of specialist agencies under the one banner allows deeper specialisation”.

The Australian newspaper is one of only two national newspapers with a readership of 432,000. It is recognised as a leader in the media.

Read the article here.

Canon Australia appoints Ogilvy Public Relations Australia for Consumer Imaging account

Canon Australia has today announced the appointment of Ogilvy Public Relations Australia to handle public relations for Canon Consumer Imaging.

Following an exhaustive and highly competitive four-way pitch, Ogilvy PR’s success was announced by Andrew Giles, Public Relations Manager for Canon Consumer Imaging.

“We are delighted to announce our new partnership with Ogilvy PR,” Mr Giles said. “We were looking for a team to take public relations to the next level and Ogilvy PR presented an outstanding, thoughtful and creative pitch.

“What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results,” he said.

Mr Giles thanked Hill & Knowlton, which has held the account for the past nine years, for their many contributions to the Canon business over that time.

Kieran Moore, Ogilvy Public Relations Australia’s Chief Executive Officer, said the win had sent a buzz through the consultancy.

“Canon is one of the most innovative and respected brands in the world and their approach to leading new ways of thinking around communications strategy and planning integration – from advertising, media buying and PR – makes it an exciting seat to have at the table,” Ms Moore said.

“Canon wants its agencies to challenge them and to work in partnership to do exciting, integrated campaigns that get real cut through and lead to tangible business benefits. This is a brief that plays into Ogilvy PR’s unique strengths, where we can bring together specialists from our entire cross consultancy team in branding, consumer activation, product, strategy and planning and digital influence.

“We look forward to a long lasting and mutually challenging relationship.”

The relationship with Canon Consumer Imaging will involve Ogilvy Public Relations in product and brand PR and thought leadership in the area of consumer marketing and adds to the Canon Business Imaging account which Ogilvy Public Relations won in December 2010.

Ogilvy PR will formally commence work on the Canon Consumer Imaging business from 1 October 2011.

Connecting with Ogilvy PR

If you’re as big a fan of the Transformers film franchise as I am, you’d be familiar with Sam Witwicky’s persistent inability to find a “real job”. Hollywood has always dealt in currency of the extreme but here, as in life, the sheer competition between graduates makes the prospective job marketplace pretty challenging.

Indeed, for a lot of us Gen-Y’ers with our 12-hour tertiary week, how do you get your beaten-up and worn-out pair of Nike’s into the door of your dream job? The answer, as I’ve found this week, lies in connecting with people. Ogilvy PR is a global brand with global clients. It is a giant. But the strength of its network, integrated thought leadership and ultimately the work they produce is heavily driven by the brands commitment to its people.

It has been a huge week, both personally and professionally. Between the ‘Ogilvy On 2021’ business breakfast, having lunch with the Asia-Pacific CEO of Ogilvy PR Worldwide, Steve Dahllof, reinventing my on, and offline brand, presenting for practice interviews, discussing overseas employment opportunities, completing digital media training and engaging with account coordinators to managing directors, my passion points have become clearer and my confidence in the business of communication has certainly strengthened.

But what is the future of the public relations industry you ask? As a graduate of Ogilvy PR’s Finishing School I see strategy planning, cultural anthropology, being prepared to connect brands to consumers through storytelling and ultimately, challenging the status quo as the key skills to all young communicators keen to kick down the door to their dream job.

I’m not big on emotional goodbyes but to everyone from the Ogilvy PR family both in Melbourne and Sydney, I would like to thank you for the journey.

Adding the finishing touches

Exactly one year ago I’d packed my bags and moved to one of the most dynamic cities in the world to pursue a career in public relations. My foray into the wonderful and magical world of PR hit a high note when I won the ultimate and most coveted of prizes: an entry into the rarefied environs of the top PR agency in Australia, Ogilvy Public Relations. Being the winner of the Ogilvy PR Finishing School competition in Sydney provided me with the extraordinary prospect of learning from some of the foremost experts in the field.

The wonderful team who organised my week made sure that nothing was left to chance. Every aspect of career and personal development was addressed by highly experienced professionals. My training included induction courses with all Ogilvy PR companies and practices, personal branding exercises, presentation skills training, social media training, etiquette and client management training and so much more.

Ogilvy PR takes employee relations very seriously as evidenced by Impact Employee Communications, which is dedicated entirely to improving employee relations. During the course of my week as I met people from the various companies, what struck me the most was that they all understood the core values and principles of the company and strived to integrate it into their practice of PR. Ethics and integrity is a top priority for the company which was evidenced in things such as their intern policy, their client relationships and their commitment to sustainability communications.

Another aspect that stood out was the vibrant and positive atmosphere in the offices and the approachability of the top management. I had members of the top management including the CEO come up and introduce themselves and make an effort to find out more about me. My past experience in the corporate world has shown me how rare such instances are and it made my experience here that much more special.

I was also fortunate to be present at the industry launch of Ogilvy PR’s ‘Peripheral Vision’ study looking into the future of the PR industry over the next ten years. A panel of industry leaders and academics discussed the findings of the research and the increased role PR would play in the coming years. The company is a leader in research and innovation in the public relations industry and is set to take it by storm through its advances in services measurement.

Winning the Ogilvy PR Finishing School Competition will always remain one of the highlights of my life and the training and insights I have gained will give me a definite edge in my career. It is going to be a little difficult to follow this act but I’m looking forward to implementing what I have learned so far into a meaningful and successful career in public relations.

Thank you Ogilvy PR Australia!

Howorth unveils three new hires

Sydney, 13 July 2011: On the back of continued growth, Howorth has appointed three new employees across its specialist practices. Robin Clark joins in the position of account director in the technology team, Tegan Knight in the position of account manager in the consumer and lifestyle team, and Steven Reilly in the position of senior account manager in the corporate and business-to-business team.

Howorth’s managing director, Graham White, said: “Howorth experienced a record year in 2010 and we’ve seen continued growth and momentum in 2011, adding a number of new clients and further organic growth within our existing portfolio. As a result, we’ve had to further expand the teams and we’re delighted with the new talent coming into the agency.”

Clark is relocating to Sydney from Weber Shandwick, London, where he has spent eight years working his way through to the position of account director, leading a number of international technology and corporate accounts including Capgemini, Microsoft Research, Microsoft EMEA and Monster Europe. Clark’s first role in PR was at Apple in 2002, when he was offered a role as a PR assistant following a successful internship. At Howorth, Clark will be working on clients that include Telstra, Intel and Hitachi Data Systems.

Reilly joins from the Sydney Opera House where he has been working as a communications specialist for the past five years. Two key highlights include the Oprah Winfrey Show with Tourism Australia and the YouTube Symphony Orchestra with Google, which gained 33 million viewers, overtaking U2 as the most viewed live performance on YouTube. Other key events included APEC Australia and the FIFA World Congress.

Reilly started his career in his native Scotland and prior to coming to Australia held communications roles at organisations including the UK Film Council, Scottish Screen and marketing agency 2Fluid Creative, At Howorth, he will be supporting the management and growth of Howorth’s B2B/Corporate practice, working on a range of business-to-business and corporate clients and including reputation, sustainability and CSR-focused programs.

Knight has been freelancing since arriving in Australia in September 2010, including TMTE Group, Hausmann Communications and Hill & Knowlton. He has also worked as a trade marketing assistant at ninemsn.  In London, Knight was a senior publicist at Romley Davies Publicity managing PR campaigns for Universal Pictures and 20^th Century Fox, as well as press management of the BAFTA Children’s Awards and the EMPIRE Film Awards. At Howorth, he will be working on a number of accounts in the company’s Digital Lifestyle Group including Microsoft.

Howorth is part of Ogilvy PR Australia, the country’s largest and most awarded public relations agency, which has scooped more than 50 Australian and global trophies in the past two years. In 2010, Howorth took top honours amongst all WPP-owned worldwide PR agencies, winning best PR campaign of the year.

Square Kilometre Array – the world’s biggest telescope

Issue: Ogilvy Public Relations was engaged by the Department of Innovation Industry, Science and Research (DIISR)  to get the Australia and New Zealand (ANZ) public behind the Square Kilometre Array (SKA) bid to bring the world’s biggest telescope to Australia. With the bid element of the project nearing crunch time (early 2012), it was time to ramp up public awareness, build excitement and most importantly gain the public’s support.

Challenges: Ogilvy PR had to overcome several challenges in order to successfully execute the campaign objectives:

• Creating the news hook: Given there were no new bid milestones during the campaign activity period, Ogilvy PR had no timely news hook to engage media around.
• Making a complex message relevant and engaging for the public: The SKA is a technical scientific feat had previously only received interest from the science community. The radio astronomy jargon had to be broken down and the question “why should I care about a telescope?” had to be answered before gaining the support of the ‘man on the street’ for the project.
• Overcoming negative perceptions such as the project cost and environmental impact:  The SKA will cost the international community over $2 billion to build – to some, a perceived waste of tax payers’ money. Many Australians were also feeling uneasy about the way in which 3,000 dishes would change and impact the Australian landscape.

Public Relations Strategy: To create mass awareness and gain the support of the Australian public, Ogilvy PR developed a number of media opportunities to feed to the media over the three month campaign period. In order to build these opportunities, Ogilvy PR:

• Put a personal face to the story: Science commentator, author and radio presenter, Dr Karl Kruszelnicki was engaged as the campaign ambassador; a spokesperson which the Australian public could relate to and who transcends the science community, taking the story out of the “geek” world and into the everyday. Dr Karl took part in a media tour supported by additional spokespeople relevant to different audiences and media outlets

• Created a unique media experience: To provide media with new and exclusive content, Ogilvy PR coordinated a media visit to the proposed SKA site in Western Australia. TV, online and print journalists attended capturing photographs and footage of the site coupled with interviews with various key spokespeople

• Generated tailored stories that would spark interest with the different audience groups:Ogilvy PR created a number of different angles to bring to life the bid for different media. This ensured the SKA message reached everyone from school children to young males, from the working professional to the tech savvy individual.

Outcome: Ogilvy PR achieved 50 pieces of coverage, exceeding the KPIs by 185%, with a campaign reach of over 38 million Australians. Coverage highlights included: The Sydney Morning Herald, The Daily Telegraph, ninemsn, News.com.au, Sunday Times, The Age online, Herald Sun online and Today Tonight. The overall return on investment for the DIISR came in at 6:1. Having successfully brought the message of the SKA to the Australian public, Ogilvy PR look forward to the SKA bid announcement, due to take place in February 2012.

Parker & Partners Wins Atticus Award

June 27, 2011: Parker & Partners, Australia’s leading bi partisan public affairs agency and part of Ogilvy PR Australia, has been awarded the Atticus Award in the Corporate Category for ‘State of Change: The Parker & Partners Guide to Working with an O’Farrell Government’.

The WPP Atticus Awards are exclusive to WPP companies worldwide, and recognise excellence and original thought in communications services. Parker & Partners is the only Australian winner for 2011. WPP is the world leader in marketing communications services, made up of over 300 companies and 146,000 employees.

‘State of Change’ was published in December 2010 and is Parker & Partners’ assessment of the policy priorities, personalities and political realities that were likely to shape the incoming government in NSW. It was written as a guide to what Parker & Partners anticipated would be a radically different approach to the way that business, the non-profit sector and others would engage with government in NSW following the NSW election.

”As Parker & Partners specialises in state and federal government engagement, media management, policy development, research and issues and crisis management, it is essential that we are constantly thinking about how the ever-changing political landscape influences the work and aims of our clients, our industry and ourselves,” said Sarah Cruickshank, Parker & Partners’ Joint Managing Director.

“We are thrilled to win this award as it reflects the fantastic response we have had to ’State of Change’ from the new NSW Government, our clients, and the industry.

“It’s a testament to the hard work and passion for politics our staff all have, and it’s gratifying to see, three months into the new Government, how many of our predictions have come to pass.”

Parker & Partners is a part of Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and the STW Group. Ogilvy PR is the largest and most awarded public relations agency in Australia, scooping more than 50 Australian and global trophies in the last two years, including the top honour amongst all WPP-owned PR agencies.

‘State of Change’ can be downloaded on the Ogilvy PR Australia website http://www.ogilvypr.com.au/news/state-change/

Ogilvy PR Melbourne Boosts Team

Melbourne, June 22, 2011: Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, has appointed James Cameron as Senior Account Manager as part of its growth plan for Melbourne.

James has corporate, B2B and financial services PR experience across both Australian and European markets.   Prior to joining Ogilvy PR Melbourne, James was with N2N in Sydney and in London, James honed his communications skills at Consolidated PR, supporting the PR activity for international companies including HSBC and American Express.

James will work across Ogilvy PR Melbourne’s government, B2B and financial services clients.

Lelde McCoy, Managing Director, Ogilvy PR Melbourne, said: “We are really excited about James joining our award-winning team. He has strong skills and as we look to grow the business in Melbourne, his experience across the public and corporate sectors will prove invaluable.”

Commenting on his appointment, James said: “I am very happy to be joining Ogilvy PR Australia, and supporting its growth in Melbourne. I look forward to working with the agency’s high-calibre team and excellent client base.”

ENDS

For more information contact:

Rebecca Tilly, STW Group

Ph: +61 410 501 043

Ogilvy Public Relations named Digital Consultancy of the Year

We’re very excited to announce that Ogilvy Public Relation’s 360˚ Digital Influence team have just been awarded “Digital Consultancy of the year” by the Holmes Report, in its Asia-Pacific Specialist Agencies of the Year awards. A coveted global award, the accolade makes 360˚ Digital Influence the most awarded social media team in the region and recognises its consistently outstanding work, innovation and growth.

Brian Giesen, Regional Director of 360˚ Digital Influence, said, “All of our clients are embracing digital – it’s where their business, communications and marketing is going.  In just two years in Australia, we’ve achieved phenomenal growth across Ogilvy with our disciplined approach to developing and executing social media strategies for our clients. That growth is demonstrated through our fiscal performance, which in 2010 grew by 300% compared to the year before. Our team has also grown from three at the end of 2009 to nine at the end of 2010. We are in the process of expanding that team further following continued growth in the first quarter of 2011.”

More information about the Awards can be found here:

http://www.holmesreport.com/news-info/10171/Holmes-Report-Names–AP-Specialist-Agences-Of-The-Year.aspx

Highlights from the citation include:

“Top quality digital and social media work is supplemented by a commitment to thought leadership. Regional practice leader Thomas Crampton maintains one of the best blogs in the region, and is a frequent speaker at local events, and the firm has produced Asia specific content focused on the growing importance of digital and social media in the region.”

Take a look at Thomas Crampton’s blog here http://www.thomascrampton.com/

Next Page »