Corporate Affairs Roundtable Lunch with Peter McConnell

June 5, 2015 by  
Filed under News

SBC lunch Peter McConnellOgilvy Public Relations teamed with the Sydney Business Chamber to present Woolworth’s Director of Corporate & Public Affairs, Peter McConnell, as part of the highly successful Corporate Affairs round table series.

Around 40 carefully selected Corporate Affairs leaders and CEO’s joined the invitation lunch, where Peter spoke about his role and the role corporate affairs plays within a consumer facing business who employ 1.5 per cent of the Australian workforce.

He spoke with great candor, his unique perspective from a Ministerial Office to an ASX listed consumer facing brand, provided a good platform for a huge number of questions from attendees.

Ogilvy Public Relations have been keen supporters of the Sydney Business Chamber and look forward to bring more engaging speakers such as Peter McConnell to the business community as part of an engaging, and ultimately rewarding conversation.

A story from Ari our stellar intern

March 5, 2015 by  
Filed under Blog

Ari Pulse squareWhen I saw the subject line, “Exciting Sydney Internship News” from my university advisor’s email, anticipation rushed over my body. Eagerly I opened the message, unprepared for what lay inside: “One of the world’s leading PR/Communications companies, Ogilvy, has an internship place for you at Pulse Communications… All you have to do is say ‘Yes’.”

I am a third-year student at Boston University on the Sydney Internship Program, an exchange program that consists of a seven-week internship in Australia followed by a semester studying at Sydney Uni. I am a Business major, a Film/TV Production student, and was a long way off from figuring out exactly what I wanted to do and where I wanted to be when I graduated—until Sydney.

I had admired Ogilvy in Manhattan ever since I figured out that all my mismatched interests from visual and applied arts to capital budgeting could be smashed together and used in one form or another under one industry; Marketing, Advertising, and PR. I have known Ogilvy to be one of the best in that field, and was amazed that I would be given the opportunity to see inside.

With all the perceptions and imaginings of what my experience would be like at Ogilvy in mind, I took off for Australia; what met me there—26 hours later— was something I never expected. The elevator doors opened to the second floor and I could not help but to smile. “This…” I said to myself, “is awesome.”

My experience working at Pulse has been simply amazing. I have had the opportunity to learn from the best, an experience that I am humbled by and will always be grateful for. Forging my way solo through impressive coverage trackers to engaging in a vibrant, interactive, and creative company culture, my time at Pulse has been comprehensive and full.

I am a Business major, a Film/TV Production student, and was a long way off from figuring out exactly what I wanted to do and where I wanted to be when I graduated—until now.

By – Arianna Mojdehbakhsh





MYOB appoints Ogilvy Public Relations as its Australian agency of record

March 4, 2015 by  
Filed under News

MYOB logoOgilvy Public Relations will be responsible for the development and execution of communications strategies to support the continuing growth of MYOB.

The account team has been created drawing on expertise from Ogilvy PR’s business to business, corporate, technology, media and social media specialists.

Caroline Ruddick, GM Group Marketing, MYOB, said: “MYOB is experiencing record growth and recently achieved a milestone of more than half a million regular paying clients, of which more than 116,000 are cloud subscribers. With a suite of exciting products that make business life easier for micro, small and medium-sized enterprises, we have a great story to tell. We have enlisted the help of Ogilvy Public Relations to help us tell our story.

“The team impressed us with their ideas, their knowledge and their passion for our business and have already hit the ground running. We are entering an exciting time in our business and look forward to a great partnership with Ogilvy PR to ensure we deliver outstanding results together.”

Working closely with MYOB’s in-house communications team, Ogilvy Public Relation’s remit includes strategy and campaign implementation comprising corporate affairs, business to business and brand communications.

Susan Redden Makatoa, Ogilvy PR’s Group Managing Director – Corporate, said: “MYOB is a fantastic brand and business and we’re thrilled to be working with them. MYOB plays an important role in the Australian SME landscape and is experiencing tremendous growth. They have just announced some impressive growth numbers and we’re looking forward to what promises to be an exciting year.”

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

content and communications group.



Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our website at or follow us on Twitter at @ogilvypraus.


Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit

For more information please contact:


Sandra Renowden

0403 823 218

Caroline Ruddick


0431 250 860

Chris Graves named Chair of The Council of Public Relations Firms

October 15, 2014 by  
Filed under News

Ogilvy Public Relations chairman Chris Graves has been named the new Chair of The Council of Public Relations Firms. Prior to his appointment, he served as Director with The Council since 2012.

Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.

This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event.  Link to PRWeek for the full article.

The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit

TechCollect selects Howorth as its communications partner for E-waste awareness campaign

August 12, 2014 by  
Filed under News

August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).

TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.

Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.

Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”

“If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials.  Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.

Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.[i]

Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”

TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo,, Toshiba and Twitter.

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

content and communications group.


For more information please contact:

Howorth Communications

Tara Mills

03 8695 3511 / 0415 506 014


Sandra Renowden

0403 823 218


Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Website at or follow us on Twitter at @ogilvypraus.


TechCollect is a free national e-waste recycling service funded by many of Australia’s

leading technology importers and manufacturers dedicated to responsible recycling,

including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit for more information and to find your nearest collection site

[i] Waste Account, Australia, Experimental Estimates, 2013


Microsoft Australia appoints Ogilvy Public Relations as consumer agency of record

July 3, 2014 by  
Filed under News

Sydney, July 3, 2014: Microsoft Australia has selected Ogilvy Public Relations as its consumer agency of record following a recent review process.

The appointment sees Ogilvy Public Relations Australia become Microsoft’s communications agency partner for consumer, commercial, social and content programs.  Fuel Communications will continue to represent Microsoft Devices (formerly Nokia).

Microsoft’s Head of Corporate Communications, Pip Arthur said: “Our aspiration going into this process was to find the best consumer PR agency partner to support some of our most loved consumer devices and services.

“The Ogilvy PR team displayed an unparalleled understanding of our business, and presented a highly creative program that we believe will strike a chord with consumers.  We are looking forward to kicking this off immediately,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Ogilvy consumer team delivers a combination of brand understanding, consumer technology expertise and innovative digital creative capability with a passion to deliver to our diverse consumer audiences.

“We created a specialist team comprising members from Ogilvy’s consumer and brand team with our skilled social and content team from Social@Ogilvy, and senior counsel from the greater Ogilvy PR Group to deliver creative campaigns,” he explained.

As a result of the move to have all of the Microsoft communications business under one Ogilvy PR umbrella, the agency has appointed Skye Lambley (currently Director at Howorth Communications, Ogilvy PR’s technology and business specialist agency) to the newly created Client Director Microsoft role, reporting directly to the CEO, Kieran Moore.  She will be responsible for integrating and aligning the commercial, consumer, corporate, social and content campaigns across Microsoft Australia.

According to Ogilvy PR Australia’s CEO, Kieran Moore: “We’ll be working to ensure we have the best alignment and integration possible given that we are in this unique and enviable position of being the one communications agency for Microsoft Australia.  Microsoft is at a very exciting time in its history, it has a tremendous focus on partnership and we look forward to working together and to delivering outstanding results.”

Work begins on the account immediately.  Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.


For more information contact: Rebecca Tilly, STW PR ph: +61 410 501 043

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Website at or follow us on Twitter at @ogilvypraus.


Ogilvy Public Relations Australia Launches Measurement System: Impact4

July 1, 2014 by  
Filed under News

Sydney, July 1, 2014: Ogilvy Public Relations Australia, part of STW Group, has launched its proprietary measurement system, Impact4, which offers its clients and organisations over 70 different tools and techniques to measure public relations and communication campaigns.

It combines the very latest measurement techniques, analysis software and tools, with a mathematical thread that allows Ogilvy PR Australia to be the first public relations consultancy in Australia to offer a unique combination of predictive analytics, statistical outcome modelling, independent analysis and integrated search optimisation methodology.

Impact 4 supports AMEC’s Barcelona Principles on measurement and is based on four specific principles. First it is built on a bespoke framework of different measures, allowing clients to build their own unique model. Secondly, it offers clients a fully graphic dashboard interface to analyse, in real time, the results of the campaign.   Thirdly it is based around a constant quarterly cycle of review and insight based learning, and lastly and most importantly, it is powered by and built with, a relationship with Metrica (a global media analysis and media evaluation consultancy headquartered in London), allowing fully independent measurement across all Ogilvy Public Relations Australia clients.

Impact4 is organised into four groups of measurement:

  1. Inputs
    Success is agreed at the beginning of each campaign or year with a number of proprietary tools including the Impact4 Scorecard and Impact4 Measurement Matrix. KPIs across communications outputs, out-takes and business outcomes are all set and agreed during this phase.
  2. Outcomes
    A full suite of statistical correlation techniques is offered which allows Ogilvy Public Relations to directly understand how a campaign makes an impact to a client’s business. Out-takes and outputs are correlated to business results via regression and correlation techniques. Finally, predictive analytics tools are offered to allow the agency to accurately predict the increase in revenue and sales of a campaign.
  3. Out-takes
    A full suite of communication out-take measures are offered, including awareness change, attitude change and propensity. A full suite of social media measures, powered by twelve different social analytics tools also forms part of the offer. The agency is also including a fully integrated complement of SEO tools within Impact4.
  4. Outputs
    A full range of campaign output measures, analysed independently by Metrica, is grouped into four levels, and includes over 50 different ways to measure a campaign’s quantity and quality. Part of the system can score the quality and quantity of a campaign in a single number (Impact Points), allowing an easy and simple way to track a campaign over time.

Kieran Moore, CEO Ogilvy Public Relations Australia said: “The launch of Impact4 reflects Ogilvy Public Relations’ new global standards for measurement and builds on our commitment to offer a state of the art measurement offering.  Our clients are sophisticated.  They need hard data and together we need to measure the impact of our work.  We have gone above and beyond with Impact4 and we are excited to launch it,” she said.

Richard Brett, Group Managing Director, Consumer,  Ogilvy Public Relations Australia, who led the development of Impact4 for the agency said: “Impact4 puts all of our measurement knowledge in one place, combining the very best tools and techniques from around the world in both social and traditional media analytics. And, because it is fully tailored specifically for each client need, it allows clients to have a measurement tool that is both insightful and real time.”

The agency’s new system follows an eight month internal build process and client review.

Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing and communications service group.


Notes to Editors

  1. Impact4 has been designed to fully comply with Association of Measurement and Evaluation in Communication’s seven Barcelona Principles agreed in 2010.
  2. Impact4 is a trademark of Ogilvy Public Relations Australia and its other trading brands including Pulse Communications, Howorth Communications, Ogilvy Impact, Parker & Partners and Ogilvy Public Relations Health.
  3. The social tools offered within Impact4 include: Radar, SocialBakers, GroupHigh, Sysomos, SEOMoz, Klout, GoogleAnalytics, PeerIndex, Radian6, SEMRush, Net Promoter Score, SproutSocial, BuzzNumbers, Edgerank Checker. Unmetric.
  4. Impact4 out-takes are measured in partnership with Added Value, AMR and Yellow Square.

For further information please contact Rebecca Tilly, STW PR on 0410 501 043

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.


Doha to Sydney and everything in between

June 26, 2014 by  
Filed under Blog

Three weeks ago, myself and a colleague were in Doha with our client at Al Jazeera English, and we all had high expectations that the journalists Peter Greste, Mohamed Fadel Fahmy and Baher Mohamed would soon be released from their Cairo prison cell because the evidence against them seemed so flimsy and capricious.

On Monday those hopes were dashed when Australian Greste and Canadian Fahmy were sentenced to seven years gaol, with Egyptian colleague Mohamed picking up an extra three years for having in his possession a spent bullet casing– a trifling souvenir that is apparently evidence of his further guilt.

During our short stint in Doha we met with senior executives across the network, including Al Jazeera English managing director Al Anstey, a journalist with impeccable credentials and track record across the globe.

Anstey and the entire organisation have been deeply concerned about his team ever since their arrest 178 days ago.  All for what Anstey tasks his journalists to do every single day, which is to be “bold, challenging and fearless” and giving a “voice to the voiceless.”

Sister network Al Jazeera Arabic director of news Ibrahim Helal gave us insights into the social, legal and political dynamics within Egypt that have caused not just the three journalists to be imprisoned, but also many others that face far worse punishment under the new regime.

Both networks strive to uncover those stories that people want to remain hidden.  Greste and his colleagues have been victimised for doing their job in Egypt in what Anstey has characterised as a political show trial that “defies logic, sense, and any semblance of justice.”

As a PR agency we are often tasked to help drive causes and issues that drive commercial imperatives for our clients.  However, during the past 179 days, we’ve had a higher calling.

Since the journalists’ arrest we have been supporting the far more important social principle of press freedom in Australia and across the world, because that is an essential ingredient of strong democracies and political accountability.

We’d urge everyone to support Al Jazeera in its efforts to uphold press freedom and seek the immediate release of the Cairo three.

Emilio Robles, Howorth Communications / Ogilvy Public Relations


Ogilvy Public Relations Sydney team supporting #freeAJStaff


InterContinental Sydney Appoints Ogilvy Public Relations

February 17, 2014 by  
Filed under News

Sydney, February  17, 2014: InterContinental Sydney has appointed Ogilvy Public Relations as its retained agency of record. Secured following a competitive pitch against six other consultancies, Ogilvy Public Relations commences work immediately.

InterContinental Sydney’s appointment of Ogilvy Public Relations is driven by its business ambition to differentiate itself from Sydney’s competitive luxury hotel market; to drive greater awareness and preference for its accommodation, dining, events and entertainment offerings, and to build affinity for its venues, Cortile Lounge and Café Opera.

Via a targeted media relations and influencer strategy and the creation of engaging social content, Ogilvy Public Relations will further cement InterContinental Sydney’s positioning as one of the city’s premier venues for business and leisure travellers, as well as Sydney residents.

Partnering with the hotel marketing team, Ogilvy Public Relations will execute strategic campaigns that will help the hotel achieve key business objectives as measured by increases in revenue and attendance.

“We are truly excited about Ogilvy Public Relations joining our team,’’ said Joerg Boeckeler, General Manager, InterContinental Sydney.

“As the flagship property for InterContinental Hotels Group in Australia, it is essential that InterContinental Sydney’s leading reputation as one of Sydney’s, and indeed Australia’s top hotels is not merely maintained, but strengthened.

“Our 19th Century, Heritage listed façade and unparalleled views of the world’s most stunning harbour already set us apart, but coupled with Ogilvy Public Relations’ strategic and creative approach, we look forward to generating awareness and loyalty for InterContinental Sydney throughout Australia, and abroad,” Boeckeler added.

Richard Brett, Group Managing Director, Consumer, Ogilvy Public Relations, welcomed the appointment.

“To work with InterContinental Sydney is a privilege for Ogilvy Public Relations and dovetails perfectly with the work we do with parent company, InterContinental Hotels Group, as well as for other major organisations in the travel and tourism industry, including TripAdvisor and Carnival Cruise Lines,” Brett said.

“The team is highly passionate about the brand and the hotel itself, and is gearing up for a year filled with exciting campaigns,” he added.


For further information please contact, Sophie Moll, Ogilvy Public Relations:

M: 0411861933


About InterContinental® Hotels & Resorts: The InterContinental Hotels & Resorts brand has over hotels located in more than 60 countries with local insight that comes from over 65 years of experience. As a brand, we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what’s special about a destination, by sharing our knowledge, so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit, or

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.

Ogilvy PR host Fostering NSW blogger Summit

November 21, 2013 by  
Filed under News

On November 20, Ogilvy Public Relations worked with Fostering NSW to host a discussion about the important issue of foster care. The Fostering NSW blogger Summit brought together bloggers, industry experts, agency representatives and foster carers to talk about the critical need for 900 new foster carers in New South Wales during the next two years. This need is being driven by the fact that there are in excess of 18,000 vulnerable children in our State in some form of out-of-home care.

The event boasted four speakers, including Andrew McCallum, CEO of the Association of Children’s Welfare Agencies (ACWA), who spoke about the out-of-home system, the changes it is facing and the important role foster care plays within it.

In addition to discuss the changing face of foster care, Judith Cashmore, Associate Professor at the University of Sydney, drew on her experience as an expert in child welfare research. She spoke about the need for society to recognise the important work carers do, and the impact a positive family environment has on children who have had a difficult start in life. Judith reflected on some of the heart-breaking stories she had heard from children during the course of her academic life, and informed those gathered about the options available to potential carers, from respite to long-term care solutions.

The final two speakers were two foster carers who joined the event to talk about their very personal journeys with foster care.

David Sim, a school principal, spoke about the nearly six year journey that he and his partner Christopher have experienced as foster parents. Now with  four children, David and his partner recently built a new home to accommodate their beautiful family. David spoke of his oldest son, who first came to their home with a speech impediment and had been diagnosed with an intellectual disability that put him in special classes. Today, under the care of David and Christopher, their son is thriving – his speech impediment is a thing of the past and he’s currently in mainstream classes at his school.

In addition, Louise Smithson spoke of her journey with foster care, which began as a young girl. Upon the realisation at the age of eight that there were some people who lived in homes they weren’t born into, Louise made a commitment to open up her own home to a foster child one day. When she reached adulthood, she shared her feelings with her partner and he agreed it was something they should review. Several years and many discussions with a local agency representative later, Louise’s family welcomed a six-month-old boy who is now a happy and vivacious seven-year-old. And, earlier this year, their  family was joined by a 13-month-old boy. Louise encouraged people to ask questions and seek advice and guidance about foster care to see if it was something they could open their hearts to in the future.

In the last six months, Fostering NSW, an initiative currently being implemented by the Association of ACWA, has been encouraging NSW residents to “open their hearts” to the idea of foster care. The messages have been well received with a campaign that’s seen:

  • More than 12,000 people join the discussion on Facebook
  • More than 30,000 visits to the Fostering NSW website, representing an increase of around 300 per cent on the same period last year
  • Increased traffic to the Fostering NSW enquiry line, and jumps in online enquiries and direct enquiries to agencies

To learn more about foster care, please visit or call 1800 2 FOSTER. You can also follow the discussion on Twitter and Instagram via #FosteringNSW.

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