It was standing room only at an Executive Women Australia lunch in Sydney on Friday, a testament to the pulling power of good company, a good lunch and the widespread desire to get more out of LinkedIn
Tara Commerford, LinkedIn’s head of communications for Australia and New Zealand was the speaker at the EWA workshop event, sponsored by Ogilvy Public Relations.
The event was billed as LinkedIn’s Seven Secrets to Career Success Workshop and Tara delivered as promised and then some, with a lively discussion rounding out the formal proceedings.
LinkedIn now has 300 million members worldwide – including six million in Australia. It is the social media platform where our professional lives play out.
So, how do make sure your LinkedIn presence is acting in your favour? Once Tara took the stage, the tips tumbled out.
She urged the audience to take control of their executive profile. Substance and style are both important given profiles with professional photos are 14 times more likely to be viewed.
On the sometimes vexed matter of connections, we were assured it was quality not quantity that mattered so invest time in professional online networks by connecting with people that matter and leave the ‘my network is bigger than yours’ argument to the men.
Passive is boring so contribute to relevant debates, stay on top of leading ideas, and don’t be shy of making your voice heard by posting and sharing updates. Join some groups and once you are comfortable with your own brand, think about your company’s. Put a human face to it by sharing activities and milestones.
We all know that being a couch potato is bad for your health and it turns out to be a bad career move as well. Tara urged the crowd not to get stuck in a comfort zone but to keep moving and to consciously promote adaptability, now a prized commodity in a fast moving world.
Even if many of us underestimate the impact of our online presence, employers do not. Seven out of 10 businesses have rejected a job candidate because of information found online.
After Tara’s presentation the questions came thick and fast: how do you get a 70 year old boss to take control of his own profile? How should one manage endorsements and what about LinkedIn business pages?
Tara handled every question with aplomb which, given she was, in true executive style, jetlagged, was particularly impressive. Ogilvy PR’s Susan Redden Makatoa, who chairs the EWA Advisory Panel, spoke for the room she delivered a heartfelt thanks.
Emma Connors, Senior Media Strategist, Ogilvy Public Relations
Last week, we announced the third round Trumpet winners. The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
We have a client team win with Jess Smart, Tom Hunter and Klara Kalocsay, also winning the trophy were Jaquie Potter, Louise Halloran and Justine Taylor all for their excellence team work and going that extra mile for their clients. Congratulations to all.
Ogilvy PR Australia is also proud to support Peter in his quest for justice, as part of the work that the agency does to support The Walkley Foundation and press freedom. Through the #FreeAJStaff, Ogilvy PR spread the word calling for the Egyptian Government to free Peter Greste, Mohamed Fahmy & Baher Mohamed.
Brian delivered a keynote presentation titled “7 Insights on Real Time Content Marketing” and participated in a panel discussion on “Marketing Your Services in the New Media.” The speaking opportunity was arranged by Tanveer Ahmed from the Ogilvy Dhaka office as a profile-building opportunity for the Dhaka team.
Information and Communication Technology (ICT) division of Ministry of Posts, Telecommunication and Information Technology and Bangladesh Association of Software and Information Services (BASIS) organized the biggest ICT exposition of the country, “Digital World 2014″. Along with software exposition there would be seminars focusing different area of ICT. Digital World 2014 paid for all of Brian’s expenses and travel to Bangladesh.
Ogilvy Public Relations teamed with the Sydney Business Chamber to present the Federal Sex Discrimination Commissioner, Elizabeth Broderick, as part of the highly successful Corporate Affairs round table series.
Around 40 carefully selected Corporate Affairs leaders and CEO’s joined the invitation lunch, where Elizabeth spoke about her role, from where it started to where it is now, and provided practical tips for business leaders to ensure gender equality was a foremost thought in their everyday lives.
Elizabeth was totally engaging, bringing together real life examples of her work with Australia’s corporate world, along with Government and all parts of the military.
Ogilvy Public Relations have been keen supporters of the Sydney Business Chamber for a number of years and look forward to bring more engaging speakers like Elizabeth Broderick to the business community as part of an engaging, and ultimately rewarding conversation.
Using his talents with graffiti art, Bede and a mate transformed our kitchen and hangout, transforming a massive white wall from a blank canvas into a work of art.
“Everyone has creativity in them,” said Kieran Moore, CEO Ogilvy PR Australia. “Whether you work in internal comms, government relations, healthcare, B2B, social and content or consumer PR, we are asked by your clients and colleagues to be creative every day.”
Thanks to Bede for brightening up the teams day (every day).
Ogilvy PR CEO Chris Graves pens a letter on Time Magazine’s website to the CEOs throughout America, stating the importance of gender equality and how business improves when female leadership in the workplace is prevalent.
Dear CEOs and business leaders,
As the size and global span of corporations have grown over the years, so too has their commitment to social change. Heightened competition coupled with a more sophisticated and demanding consumer has led to increased innovation, enhanced corporate social responsibility efforts, and in turn, greater value for both business and the communities they serve.
From poverty to education – our global corporate community has made significant inroads to drive social awareness and inspire a call to action for greater progress and prosperity. But for all the good we have accomplished together, it seems that some of the biggest challenges still left to tackle can be found within the walls of our own institutions.
Read more here.
At Ogilvy Public Relations Australia everything we do is centred around our core values of “One Step Ahead, Learn & Grow and Partnership”. We are committed to partnering with the community and as part of this commitment our staff regularly speak at universities and colleges within Australia, host students from different institutes quarterly and have one of the best internship programmes in the industry.
On Wednesday 11th June Yianni Konstantopoulos (Group Managing Director, Social@Ogilvy) and Brian Giesen (Director, Social@Ogilvy) presented to students from Lynchburg College, United States. The students traveled to Australia to learn about digital crisis and content strategy. The Social@Ogilvy team were dedicated to coaching and mentoring the students, with both leaders having a thirst for knowledge and a hunger for developing young minds.
The presentation focused on one of the key ingredients to successful marcomms programs and also the industry hype of the moment, real time content. The presentation ran the students through why content matters, Ogilvy PRs unique approach to producing content, that both stands out creatively and is engineered to be sharable, and provided a tour of Ogilvy PRs award winning examples of content produced for Australia’s top brands. In addition the students were provided with seven insights around what makes content work in digital today, the skills needed, and the effectiveness of content and social media compared to other forms of marcomms.
For more information on educational partnership or internships please contact firstname.lastname@example.org
The Australian Media and Communications sector via journalism, public relations, advertising and corporate / government communications holds considerable power and influence in shaping our society, culture, views and decisions. As such it is imperative there is diversity at the senior level of all media and communications organisations and departments to ensure the messages that are communicated are representative and reflective of our diverse population. While there has been some improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and communications due to a diverse array of challenges still existing.
Kieran Moore, CEO Ogilvy PR will present Mentoring – “The key to creating influential leaders?” She will also take part in an interactive panel discussion – “Highly effective women – Juggling your personal and professional goals and obligations”
Click here to read more about the summit and to register your seat.
The future starts now. That is the rallying call from the Abbott Government after the big reveal on a Budget that has reset the foundations of some key government programs and hinted at bigger changes to come.
From a macro point of view, the big bet is crimping consumer spending with a new tax on the rich, patient charges for doctor visits, higher co-payments for medicines, more expensive petrol and making welfare harder to get, won’t drag on an economy that’s already growing below trend.
The Budget papers show the Government expects the economy will grow by just 2.5 per cent in 2014/15, picking up to 3 per cent in the next financial year. Unemployment is expected to rise from the current 5.9 per cent to 6.25 by mid-2015. Wages growth is expected to trail inflation this financial year, meaning the Budget measures won’t be the only depleting force on hip pockets.
The economy’s get-fit program is set to take time. Many of the new measures announced – such as a dedicated fund for medical research, ring fenced to prevent any re-purposing – will take time to build up a head of steam and will be funded by savings elsewhere in the health budget. Embedding a user pays mentality across the health system will yield billions of dollars of savings that, the Government hopes, will not only fund what is expected to be the biggest health research fund of its kind, but also keep demand for health services in check.
Restoring balance to a Budget where spending has increased at a much faster pace than revenue will take at least four years. A surplus isn’t expected until 2019-20 and until then, as promised, Treasurer Joe Hockey has done his best to ensure as many as possible feel some degree of pain.
The expected “Budget repair levy” of 2 per cent on those earning more than $180,000 will kick in from July 1 and remain in place for three years while the salaries for MPs and senior public servants salaries are frozen for a year. The ‘smaller, less interfering government” promised by the Treasurer will need 16,500 fewer public servants over the next three years. Many Government agencies, authorities and bodies will be shrunk, melded or abolished altogether.
As expected, all Australians born after 1965 will have to wait for their 70th birthday to qualify for a pension. To get business used to older workers, the Government will pay companies up to $10,000 to employ someone aged over 50 who has been on unemployment benefits/the disability support pension for more than six months.
Some 800,000 businesses are also expected to benefit from a cut in the corporate tax rate of 1.5 percentage points; good news for 800,000 businesses around the country. But the 3,000 largest companies face a 1.5 per cent levy to fund the Government’s amended parental leave scheme.
The Treasurer is clear in what he expects to achieve: a sustainable welfare system, the biggest medical research endowment fund in the world in six years, a strong defence and security capability, a $125 billion wave of spending of new infrastructure and a sustainable level of overall Government spending. But this new “age of opportunity” will, the Treasurer promised, make demands of all.
“The time to fix the Budget is now. The time to strengthen the economy is now. The time for everybody to contribute is now.”
In past decades Australians have responded to rallying calls made in the midst of national emergencies or great upheavals. But thanks to the longest unbroken stretch of economic expansion in our history, we haven’t been asked to tighten our belts for quite some time.
On Budget night, Joe Hockey sought to change that.