Corporate Affairs Round table lunch discuss G20

August 27, 2014 by  
Filed under News

(L - R) Paul Orton (Director Policy & Advocacy, NSW Business Chamber), Robert Milliner (B20 Sherpa), Arli Millar (Director, Parker & Partners)

Ogilvy Public Relations joined with the Sydney Business Chamber to hear from Robert Milliner, B20 Sherpa as he discussed the B20 and its relevance to the Sydney Business community.

Robert spoke to a select group of Corporate Affairs leaders and CEOs outlining the process with which Australian business contributes policy recommendations for the annual meeting of the Group of 20 (G20).

The G20 goal of increasing the rate of economic growth and the creation of jobs was discussed, including the B20 Australia recommendations concentrating on investment and growth via trade, infrastructure, human capital, finance and transparency. The guests enjoyed the event and saw real value in discussing business concerns amongst their peers.

Ogilvy Public Relations look forward to the next corporate affairs round table. Engaging, relevant speakers and an opportunity to share business knowledge is where the Sydney Business Chamber provides real value.

Havaianas Australia appoints Pulse Communications as its communications agency

July 24, 2014 by  
Filed under News

Sydney, July 24, 2014: The Havaianas brand, represented by Aqueo Import and Distribution Pty Ltd in Australia, has chosen Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

Havaianas Marketing Manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.

“The Pulse Communications team demonstrated its love and passion for the business, and presented a highly-creative program that will help our brand team engage with all Australians,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”

“The programme will include developing new and innovative creative ideas, and building relationships with a range of bloggers, influencers and media,” he explained.

Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.

Work begins on the account immediately.

Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group


About Pulse Communications:
Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.

For more information, visit our Website at or follow us on Facebook at

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.

For further information contact:
Lena Sachs
Account Manager
02 8281 3875

Executive women power up online networking

July 18, 2014 by  
Filed under Blog

It was standing room only at an Executive Women Australia lunch in Sydney on Friday, a testament to the pulling power of good company, a good lunch and the widespread desire to get more out of LinkedIn

Tara Commerford, LinkedIn’s head of communications for Australia and New Zealand was the speaker at the EWA workshop event, sponsored by Ogilvy Public Relations.

The event was billed as LinkedIn’s Seven Secrets to Career Success Workshop and Tara delivered as promised and then some, with a lively discussion rounding out the formal proceedings.

LinkedIn now has 300 million members worldwide – including six million in Australia. It is the social media platform where our professional lives play out.

So, how do make sure your LinkedIn presence is acting in your favour? Once Tara took the stage, the tips tumbled out.

She urged the audience to take control of their executive profile. Substance and style are both important given profiles with professional photos are 14 times more likely to be viewed.

On the sometimes vexed matter of connections, we were assured it was quality not quantity that mattered so invest time in professional online networks by connecting with people that matter and leave the ‘my network is bigger than yours’ argument to the men.

Passive is boring so  contribute to relevant debates, stay on top of leading ideas, and don’t be shy of making your voice heard by posting and sharing updates. Join some groups and once you are comfortable with your own brand, think about your company’s. Put a human face to it by sharing activities and milestones.

We all know that being a couch potato is bad for your health and it turns out to be a bad career move as well. Tara urged the crowd not to get stuck in a comfort zone but to keep moving and to consciously promote adaptability, now a prized commodity in a fast moving world.

Even if many of us underestimate the impact of our online presence, employers do not. Seven out of 10 businesses have rejected a job candidate because of information found online.

After Tara’s presentation the questions came thick and fast: how do you get a 70 year old boss to take control of his own profile? How should one manage endorsements and what about LinkedIn business pages?

Tara handled every question with aplomb which, given she was, in true executive style, jetlagged, was particularly impressive. Ogilvy PR’s Susan Redden Makatoa, who chairs the EWA Advisory Panel, spoke for the room she delivered a heartfelt thanks.

Emma Connors, Senior Media Strategist, Ogilvy Public Relations


And the winners are . . .

July 7, 2014 by  
Filed under News

Last week, we announced the third round Trumpet winners.  The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.

We have a client team win with Jess Smart, Tom Hunter and Klara Kalocsay, also winning the trophy were Jaquie Potter, Louise Halloran and Justine Taylor all for their excellence team work and going that extra mile for their clients.  Congratulations to all.


Every Voice Counts

June 24, 2014 by  
Filed under Featured, News

Today, in support of Peter Greste and his colleagues from our client Al Jazeera, Ogilvy PR Australia team members participated in a silent protest at our offices in Sydney, Canberra and Melbourne.

Ogilvy PR Australia is also proud to support Peter in his quest for justice, as part of the work that the agency does to support The Walkley Foundation and press freedom.   Through the #FreeAJStaff, Ogilvy PR spread the word calling for the Egyptian Government  to free Peter Greste, Mohamed Fahmy & Baher Mohamed.














Ogilvy PR present at the Digital World 2014 conference

June 20, 2014 by  
Filed under News

Brian Giesen represented Ogilvy at the Digital World 2014 conference in Bangladesh, one of the largest digital conferences in APAC with more than 300,000 people attending the four-day event.

Brian delivered a keynote presentation titled “7 Insights on Real Time Content Marketing” and participated in a panel discussion on “Marketing Your Services in the New Media.” The speaking opportunity was arranged by Tanveer Ahmed from the Ogilvy Dhaka office as a profile-building opportunity for the Dhaka team.

Information and Communication Technology (ICT) division of Ministry of Posts, Telecommunication and Information Technology and Bangladesh Association of Software and Information Services (BASIS) organized the biggest ICT exposition of the country, “Digital World 2014″. Along with software exposition there would be seminars focusing different area of ICT.  Digital World 2014 paid for all of Brian’s expenses and travel to Bangladesh.

Corporate Affairs Round table lunch – Diversity in the workplace

June 20, 2014 by  
Filed under News

Ogilvy Public Relations teamed with the Sydney Business Chamber to present the Federal Sex Discrimination Commissioner, Elizabeth Broderick, as part of the highly successful Corporate Affairs round table series.

Around 40 carefully selected Corporate Affairs leaders and CEO’s joined the invitation lunch, where Elizabeth spoke about her role, from where it started to where it is now, and provided practical tips for business leaders to ensure gender equality was a foremost thought in their everyday lives.

Elizabeth was totally engaging, bringing together real life examples of her work with Australia’s corporate world, along with Government and all parts of the military.

Ogilvy Public Relations have been keen supporters of the Sydney Business Chamber for a number of years and look forward to bring more engaging speakers like Elizabeth Broderick to the business community as part of an engaging, and ultimately rewarding conversation.

Graffiti Artist Sprays Ogilvy PR

June 18, 2014 by  
Filed under Featured, News

In the spirit of encouraging the creative talents of the Ogilvy PR team, Bede Gannon, Digital Designer in our team, took on the task “adding colour and movement” to the Sydney the office.

Using his talents with graffiti art, Bede and a mate transformed our kitchen and hangout, transforming a massive white wall from a blank canvas into a work of art.

“Everyone has creativity in them,” said Kieran Moore, CEO Ogilvy PR Australia. “Whether you work in internal comms, government relations, healthcare, B2B, social and content or consumer PR, we are asked by your clients and colleagues to be creative every day.”

Thanks to Bede for brightening up the teams day (every day).


A Letter to America’s CEOs: Gender Parity Is an Economic Imperative

June 13, 2014 by  
Filed under Blog

Ogilvy PR CEO Chris Graves pens a letter on Time Magazine’s website to the CEOs throughout America, stating the importance of gender equality and how business improves when female leadership in the workplace is prevalent.

Dear CEOs and business leaders,

As the size and global span of corporations have grown over the years, so too has their commitment to social change. Heightened competition coupled with a more sophisticated and demanding consumer has led to increased innovation, enhanced corporate social responsibility efforts, and in turn, greater value for both business and the communities they serve.

From poverty to education – our global corporate community has made significant inroads to drive social awareness and inspire a call to action for greater progress and prosperity. But for all the good we have accomplished together, it seems that some of the biggest challenges still left to tackle can be found within the walls of our own institutions.

Read more here.




Lynchburg College visit Ogilvy PR Australia

June 13, 2014 by  
Filed under News

At Ogilvy Public Relations Australia everything we do is centred around our core values of “One Step Ahead, Learn & Grow and Partnership”.  We are committed to partnering with the community and as part of this commitment our staff regularly speak at universities and colleges within Australia, host students from different institutes quarterly and have one of the best internship programmes in the industry.

On Wednesday 11th June Yianni Konstantopoulos (Group Managing Director, Social@Ogilvy) and Brian Giesen (Director, Social@Ogilvy) presented to students from Lynchburg College, United States. The students traveled to Australia to learn about digital crisis and content strategy. The Social@Ogilvy team were dedicated to coaching and mentoring the students, with both leaders having a thirst for knowledge and a hunger for developing young minds.

The presentation focused on one of the key ingredients to successful marcomms programs and also the industry hype of the moment, real time content. The presentation ran the students through why content matters, Ogilvy PRs unique approach to producing content, that both stands out creatively and is engineered to be sharable, and provided a tour of Ogilvy PRs award winning examples of content produced for Australia’s top brands. In addition the students were provided with seven insights around what makes content work in digital today, the skills needed, and the effectiveness of content and social media compared to other forms of marcomms.

For more information on educational partnership or internships please contact

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