Ogilvy PR retain top spots in 2014 creative ranking

October 21, 2014 by  
Filed under News

Ogilvy PR has retained the top spots in the Holmes Report’s third annual ranking of creative excellence in the PR industry.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2014 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Read the full story here.

Microsoft boss urges executive women to disrupt the status quo

October 20, 2014 by  
Filed under Blog

All eyes were on one of Australia’s most successful executives and passionate advocate for workplace gender equality, Pip Marlow – Managing Director of Microsoft Australia – at Executive Women Australia’s latest Masterclass.

Drawing on her own experiences, Pip delivered a lively, interactive and often candid presentation that included insights on gender equality in the workplace. From the onset, her message was clear that each of us has a role in disrupting the status quo and help female executives achieve their full potential.

She began by acknowledging progress has been made over the years, including legislated maternity leave, women in government and examples of mentoring programs, organisations embracing diversity principles and targets.

However, she continued, Australia’s pace for change is slow – a sentiment and frustration shared by many in the room.

Across the economy women are still underrepresented. Labour force participation by women in Australia has slipped to 52nd globally. Only 10.1 per cent of key executives in ASX200 companies are female. Women still earn less than men – $238.20 less per week and the gender pay gap is actually increasing.

Her opinion for the slow pace of change is threefold. Firstly, an unconscious bias exists in the workforce, in which incorrect assumptions made about women are accepted rather than questioned. Secondly, everyone needs to be accountable for diversity – not just the leadership. Lastly, the majority of workplaces still weight achieving the bottom line as its most critical target, not achieving diversity.

So what can we do?

Pip’s advice is that we all have a responsibility and a role to disrupt the status quo – change will not happen if we sit around.

Gender equality and diversity targets need to be part of daily workplace conversation – we need to speak up in conversations about business targets, results, performance and promotions. We need to hold people accountable.

We can’t leave this fight to others. Every day, in work places across the country, there are opportunities to advance the conversation, to start building.

Pip finished her presentation with a point that is often forgotten and a strong applause from the audience – women’s issues don’t just concern women. They are issues for us all.

EWA Chair and Ogilvy PR Group Managing Director, Corporate – Susan Redden Makatoa thanked Pip for her generosity to help further the careers of executive women and expressed our company’s pride in working with Microsoft.

Arli Miller, Director – Parker&Partners/Ogilvy Public Relations

Chris Graves named Chair of The Council of Public Relations Firms

October 15, 2014 by  
Filed under News

Ogilvy Public Relations chairman Chris Graves has been named the new Chair of The Council of Public Relations Firms. Prior to his appointment, he served as Director with The Council since 2012.

Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.

This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event.  Link to PRWeek for the full article.

The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.

Kieran Moore elevated to fellow of the PRIA

October 13, 2014 by  
Filed under News

Ogilvy PR Australia’s CEO, Kieran Moore has been elevated as a Fellow of the Public Relations Institute of Australia (PRIA).

The National Board recently accepted the recommendation of the College of Fellows that she be given this honour.   Elevation to Fellowship is one of the highest honours awarded by the PRIA.

A Fellow of PRIA is person who has:

  • at least 10 years full-time professional public relations experience
  • had senior status in public relations practice or public relations education on a full-time basis for at least 5 years
  • who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards

The assessment criteria includes:

  • Excellence in achievements and adherence to the highest professional standards
  • Service to PRIA
  • Pro-bono service to community organisations

Nominations for Fellowship are closely scrutinised at a State, College, and then National level.  Kieran will be presented with her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Brisbane in November.

Fourth round Trumpet winners announced

September 26, 2014 by  
Filed under News

Today we announced the fourth round Trumpet winners.  The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.

We had nine nominations with Braiden Moffat, Tom Hunter and Georgina Bonner picking up the prize.  They will go into the running to be the end of year winner who will win an experiential prize of their choice worth $4,000.

Congratulations to all.

Corporate Affairs Round table lunch discuss G20

August 27, 2014 by  
Filed under News

(L - R) Paul Orton (Director Policy & Advocacy, NSW Business Chamber), Robert Milliner (B20 Sherpa), Arli Millar (Director, Parker & Partners)

Ogilvy Public Relations joined with the Sydney Business Chamber to hear from Robert Milliner, B20 Sherpa as he discussed the B20 and its relevance to the Sydney Business community.

Robert spoke to a select group of Corporate Affairs leaders and CEOs outlining the process with which Australian business contributes policy recommendations for the annual meeting of the Group of 20 (G20).

The G20 goal of increasing the rate of economic growth and the creation of jobs was discussed, including the B20 Australia recommendations concentrating on investment and growth via trade, infrastructure, human capital, finance and transparency. The guests enjoyed the event and saw real value in discussing business concerns amongst their peers.

Ogilvy Public Relations look forward to the next corporate affairs round table. Engaging, relevant speakers and an opportunity to share business knowledge is where the Sydney Business Chamber provides real value.

Havaianas Australia appoints Pulse Communications as its communications agency

July 24, 2014 by  
Filed under News

Sydney, July 24, 2014: The Havaianas brand, represented by Aqueo Import and Distribution Pty Ltd in Australia, has chosen Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

Havaianas Marketing Manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.

“The Pulse Communications team demonstrated its love and passion for the business, and presented a highly-creative program that will help our brand team engage with all Australians,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”

“The programme will include developing new and innovative creative ideas, and building relationships with a range of bloggers, influencers and media,” he explained.

Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.

Work begins on the account immediately.

Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group


About Pulse Communications:
Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.

For more information, visit our Website at www.pulsecom.com.au or follow us on Facebook at www.facebook.com/pulsecommunications.

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.

For further information contact:
Lena Sachs
Account Manager
02 8281 3875

Executive women power up online networking

July 18, 2014 by  
Filed under Blog

It was standing room only at an Executive Women Australia lunch in Sydney on Friday, a testament to the pulling power of good company, a good lunch and the widespread desire to get more out of LinkedIn

Tara Commerford, LinkedIn’s head of communications for Australia and New Zealand was the speaker at the EWA workshop event, sponsored by Ogilvy Public Relations.

The event was billed as LinkedIn’s Seven Secrets to Career Success Workshop and Tara delivered as promised and then some, with a lively discussion rounding out the formal proceedings.

LinkedIn now has 300 million members worldwide – including six million in Australia. It is the social media platform where our professional lives play out.

So, how do make sure your LinkedIn presence is acting in your favour? Once Tara took the stage, the tips tumbled out.

She urged the audience to take control of their executive profile. Substance and style are both important given profiles with professional photos are 14 times more likely to be viewed.

On the sometimes vexed matter of connections, we were assured it was quality not quantity that mattered so invest time in professional online networks by connecting with people that matter and leave the ‘my network is bigger than yours’ argument to the men.

Passive is boring so  contribute to relevant debates, stay on top of leading ideas, and don’t be shy of making your voice heard by posting and sharing updates. Join some groups and once you are comfortable with your own brand, think about your company’s. Put a human face to it by sharing activities and milestones.

We all know that being a couch potato is bad for your health and it turns out to be a bad career move as well. Tara urged the crowd not to get stuck in a comfort zone but to keep moving and to consciously promote adaptability, now a prized commodity in a fast moving world.

Even if many of us underestimate the impact of our online presence, employers do not. Seven out of 10 businesses have rejected a job candidate because of information found online.

After Tara’s presentation the questions came thick and fast: how do you get a 70 year old boss to take control of his own profile? How should one manage endorsements and what about LinkedIn business pages?

Tara handled every question with aplomb which, given she was, in true executive style, jetlagged, was particularly impressive. Ogilvy PR’s Susan Redden Makatoa, who chairs the EWA Advisory Panel, spoke for the room she delivered a heartfelt thanks.

Emma Connors, Senior Media Strategist, Ogilvy Public Relations


And the winners are . . .

July 7, 2014 by  
Filed under News

Last week, we announced the third round Trumpet winners.  The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.

We have a client team win with Jess Smart, Tom Hunter and Klara Kalocsay, also winning the trophy were Jaquie Potter, Louise Halloran and Justine Taylor all for their excellence team work and going that extra mile for their clients.  Congratulations to all.


Every Voice Counts

June 24, 2014 by  
Filed under Featured, News

Today, in support of Peter Greste and his colleagues from our client Al Jazeera, Ogilvy PR Australia team members participated in a silent protest at our offices in Sydney, Canberra and Melbourne.

Ogilvy PR Australia is also proud to support Peter in his quest for justice, as part of the work that the agency does to support The Walkley Foundation and press freedom.   Through the #FreeAJStaff, Ogilvy PR spread the word calling for the Egyptian Government  to free Peter Greste, Mohamed Fahmy & Baher Mohamed.














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