Ogilvy PR Health works with Australian Pompe’s Association

How 2,000 Sydneysiders had a “big breakfast” and learnt about the importance of iodine for thyroid health…

Ok, we get that thyroid health isn’t actually a dinner party conversation piece, but in 2009 Ogilvy PR Health proudly partnered with the Australian Thyroid Foundation, Australia’s peak advocacy group for people with thyroid disorders to put dietary iodine and good thyroid health on the map.

The Big Breakfast is an awareness and fund raising public relations initiative for the Australian Thyroid Foundation that is held annually at Martin Place on the morning of 27 October.

Ogilvy PR Health’s goal was to further enhance the profile of the Australian Thyroid Foundation as the leading advocacy and support organisation for people with thyroid conditions, while positioning the organisation as the number one source of information on thyroid disease.

The public relations objective, to raise awareness about the importance of dietary iodine for good thyroid health and to raise funds for the Australian Thyroid Foundation, was achieved with the help of celebrity chefs Manu Feildel and Dominique Rizzo, who kindly dedicated their time and resources to cook a healthy, iodine-rich breakfast for over 2,000 Sydneysiders who arrived at the Big Breakfast.

Beverley Garside, president of the Australian Thyroid Foundation and Professor Cresswell Eastman, Chief Medical Advisor for the Australian Thyroid Foundation, chaired the event and educated the public about iodine enriched foods such as eggs, seafood and bread and the importance of a sufficient dietary intake of iodine to support healthy thyroid function.

For a gold coin donation, people from Sydney could treat themselves to breakfast cooked by the fabulous chefs and to free thyroid and iodine information from a team of dedicated volunteers who spoke to the public about thyroid health.

With record funds raised for the Australian Thyroid Foundation, it was not just the media and the fundraising that achieved its goals – but importantly what was in the breakfast that started the day for 2,000 Sydneysiders that helped to encourage good thyroid health.

Examples of iodine-rich foods include:

• Bread
• Milk
• Eggs
• Seafood
• Iodised salt
• Plants grown in iodine-rich soil

Find out more at www.thyroidfoundation.com.au

Ogilvy PR NextGen Leaders 2010 – the next peak

The talent team at Ogilvy PR recently launched its 2010 leadership program, NextGen Leaders – the next peak, a rigorous 12-month program aimed at training, developing and supporting 20 of its future leaders across its six businesses, Cannings, Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse.

NextGen Leaders is designed to provide senior team members best-in-class industry training. The curriculum focuses on enhancing core technical and behavioural communication skills and training Ogilvy-specific tools, products and services across practice areas such as digital influence, insights and strategy, research and sustainability.

NextGen Leaders first launched at the beginning of 2009 with 30 senior consultants.  This year, the training will focus on creativity, senior client management and advanced business skills.

NextGen Leaders also have the responsibility to train core skills back within each of their teams and businesses. In 2010, much of the curriculum will also be used as a foundation for training rolled out via Ogilvy PR School, a dedicated program targeted at consultants from graduate to account manager levels. This is to ensure that all the training that Ogilvy PR provides for its consultants are ultimately aligned with the company’s business strategy and its core values to Learn & Grow, be One Step Ahead and work in Partnership.

Ogilvy PR Health looks into the crystal ball…

On Thursday 28 January Ogilvy PR Health looked to the future with clients and friends at an intimate dinner at Pier Restaurant in Rose Bay. The beautiful waterfront setting was the perfect location to gaze into the crystal ball and discuss what the future holds for 2010. As a celebration to the year ahead, the dinner was a success and the future looks bright for our clients and for Ogilvy PR Health.