Ogilvy’s 360 DI team continues pattern of growth with new hire
January 19, 2012: Ogilvy PR Australia’s social media practice, 360˚ Digital Influence continues its strong pattern of business growth, this week announcing the appointment of Roger Christie as Senior Digital Strategist.
Charged with helping to further build the 360˚ DI business in Australia, which has seen rapid and consistent growth since launching several years ago, Christie was most recently Head of Digital at Sefiani Communications.
He will join the team at the end of January and begin work immediately on developing and delivering B2B social media strategies for a range clients.
Director of Ogilvy 360 Digital Influence Australia Brian Giesen said: “The addition of Roger confirms Ogilvy’s commitment to strengthening our social media capabilities off of the back of a highly-successful 2011,” he explained.
“Having someone with Roger’s experience and entrepreneurial drive joining the Ogilvy social media team in Australia is a major win for our business and we’re excited to have him on board.”
360 DI is part of Ogilvy PR Australia, a joint venture between Ogilvy Public Relations and STW Group, Australia’s leading marketing content and communications services group.
Ends.
For more information contact:
Rebecca Tilly, STW Group
Ph: +61 410 501 043
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
Three wins for Ogilvy PR Australia
November 3, 2011 by Claire Whyntie
Filed under News
Ogilvy PR Australia is very excited to announce that last night we won three awards at the Ogilvy PR Professional Achievement Awards.
The PAA’s are Ogilvy PR’s worldwide internal awards which give us the opportunity to share each other’s accomplishments and recognise great work across the globe. The awards are hosted in New York, which meant a small team stayed on to represent Australia in the early hours of the morning.
The first two wins went to the Impact Employee Communications team for their work on the McDonalds Australia: All About Me program. This piece of work won in both the Corporate and Internal Communication categories. Congratulations to the Impact team on their new record of winning two professional achievement awards in the one evening.
The third award went to the Ogilvy PR Melbourne team. The Organ and Tissue Authority: DonateLife Week campaign won in the Social Marketing team. Congratulations to the Melbourne team on your very first professional achievement award.
Australia was shortlisted for eight awards and we’re very proud to have received three. Congratulations to everyone involved in the winning campaigns.
Employees recognised as critical channel in new Australian research
August 5, 2011 by TamSandeman
Filed under Blog
Last week I was fortunate enough to be on a panel discussing and debating the findings of some fantastic new research, out this week from Ogilvy PR Australia and the IABC, looking at the future of the communication/PR industry in 2021. The good news for us who work in the internal communication fraternity – and for business in general – is that 79 per cent of respondents agreed that employees would emerge as the most critical channel for an organization in the next decade. At last I say. But I also say – given the respondents were communication professionals, I can’t help but be disappointed this was not closer to 100 per cent. This is by 2021 we’re talking.
Organisations should have realised this already. In fact, those we are working with who put their employees first are creating powerful armies of brand ambassadors who now, thanks to the internet and prolific use of social media, are delivering an extremely authentic and believable voice. They are able to exert influence about a brand in a far greater way than advertising, and perhaps more than PR. But can they? That is the question?
When will organisations learn to loosen the hold they have on what employees can and can’t say online? When it boils down to it, it’s a trust issue.
Many organisations simply don’t trust their people to do the right thing. And this therefore becomes a culture issue. If organisations want to make this work they have to let go, empower their people to say the right stuff online, not stop them from saying anything. Most companies spend more time telling their people what they can’t say rather than helping them with what they can.
We’ve been saying for years that until people see internal – i.e. their people – as part of the external solution, we will stay still. As all employee communication professionals know – a mighty untapped resource lays dormant in many organisations and we’re still trying to wake the giant. But we can’t do it alone.
For employees to be great brand ambassadors – and I mean really great brand ambassadors – we must equip them in being able to tell a good story. As we know, people remember stories not facts. There’s nothing more powerful. However, if genuine and compelling storytelling is at the heart of what we do, then why did only 56% of respondents in the survey say that by 2021 equipping employees on message delivery would be a core discipline? That’s nearly half of respondents who said it wouldn’t be. And this is from communication professionals.
So, to our crystal balls – what will the future hold for our industry? Looking forward, we will see internal communication as a core competency of all leaders and middle managers and a significant rise in training in this regard; storytelling for all employees; KPIs around communication.
Finally, marketing teams who are starting to look at their internal audience strategically, a word of warning: mugs, mousemats and posters will not achieve behaviour change. Only authentic engagement and empowerment with trust at the centre will suffice…
Peripheral Vision: PR communication in 2021
July 25, 2011 by admin
Filed under Peripheral Vision Study
David Ogilvy’s century celebrated in 1960’s style
June 24, 2011: Ogilvy Australia companies revisited the golden age of advertising and communications yesterday, with a series of events commemorating the 100th birthday of founder, David Ogilvy.
Following publication of two full page advertisements in The Australian and The Australian Financial Review that reminded the industry of David Ogilvy’s legacy and the current relevance of his founding principles, Ogilvy Australia staff across the country joined colleagues from around the world in a range of celebrations.
Ogilvy offices were transformed to resemble the Madison Ave of 1961, revisiting David Ogilvy’s early industry years and channelling the personality traits of the infamous practitioner. Traditional bagel stands served breakfast on arrival to work with bell boys on lift service and a scavenger hunt searching for Ogilvy’s pipe was held, prompted by clues from Ogilvy himself.
The celebrations culminated in cocktail events in both Sydney and Melbourne with martinis and scotch served on arrival and the melodies of 1960s jazz entertaining staff throughout the night.
“The celebrations staged across the country this week have demonstrated the passion and creativity that still exists amongst our fellow practitioners and fun that can be had when we remember where we started,” Moult said.
“It helps staff further engage with the philosophy and approach of our founder.”
The anniversary celebrations were initiated and coordinated by Ogilvy’s Young Turks, members of the internal Young Turks training, mentoring and development program introduced by Moult earlier this year.
Ogilvy Group companies within Australia include Ogilvy & Mather, Ogilvy PR Australia, OgilvyOne, and Ogilvy Group Melbourne. They are part of STW Group, Australia’s leading marketing content and communications services group.
Ogilvy at 100 – Australia Celebrates
June 23, 2011: On the day its global founder would have turned 100, Ogilvy Australia companies are today reminding the industry that the early principles of advertising and communications are still as relevant as they were 50 years ago.
The companies have joined forces to run full-page advertisements in both today’s edition of The Australian and The Australian Financial Review to remind the industry of the pedigree of Ogilvy himself and to think about what his views would be if he were operating in today’s industry.
Ogilvy Australia’s Executive Chairman, Tom Moult, explained: “David Ogilvy’s principles, approach to his work and his clients is as relevant today as it was when he was conquering Madison Avenue.”
“Although the industry and the way we practice have changed dramatically, David Ogilvy would have embraced all aspects of digital marketing and the opportunities it presents to brands, organisations and the industry.
“To work at a company founded by David Ogilvy is inspiration in itself. It’s that kind of legacy that pushes you to explore ideas and ways of thinking, and drives you to new and better things. We wanted to pay our respects to the great man, but also to celebrate just what made him such a pioneer in this industry and how that can inspire people today,” he added.
Anniversary celebrations will be in held in Ogilvy offices around the country with themed parties, competitions and events throughout the day to further engage all staff with the philosophy and approach of their founder.
One of the advertising industry’s most famous and lauded figures, David Ogilvy began his business career as a door-to-door salesman of Aga cookers in Scotland. He founded his agency in 1948 with no clients and a staff of two, building it into an empire that was eventually acquired by WPP in 1989. His books Ogilvy on Advertising and Confessions of an Advertising Man are among the most influential and widely-read publications concerning the industry. His famous campaigns for Schweppes, Guinness, Rolls-Royce, among others, remain highly influential, and his legacy led him to be widely known as “The Father of Advertising”, as well as gaining him the honour of a Commander of the Order of the British Empire (CBE).
The anniversary celebrations in Australia were initiated and coordinated by Ogilvy’s Young Turks, members of the internal Young Turks training, mentoring and development program introduced by Moult earlier this year.
Ogilvy Group companies within Australia include Ogilvy & Mather, Ogilvy PR Australia, OgilvyOne, and Ogilvy Group Melbourne. They are part of STW Group, Australia’s leading marketing content and communications services group.
PR communications in 2021 research study
June 22, 2011 by Claire Whyntie
Filed under News
Ogilvy PR Australia is turning 10 years old this year. As well as looking back at the changes in the public relations industry over the last decade we’re also looking forward at the challenges we’ll face in the next 10 years and how we might need to respond. As part of this we’re undertaking some opinion leader research amongst our industry peers in partnership with the IABC.
The research findings will be launched on Tuesday 26th July. There is an opt-in option to receive a summary of the findings once complete.
Follow the link to have your say http://survey.theoru.com.au/survey/scyWebDe.dll/OPEN/L1075f
Howorth appoints two Practice Directors
Howorth Communications, the technology and business to business specialist firm within Ogilvy PR Australia, has appointed two senior Practice Directors to manage ongoing growth across its consumer technology and corporate practices.
Amanda Kiddle and Kathryn Torpy will now lead Howorth’s Digital Lifestyle and Business to Business (B2B) and Corporate practices respectively.
Howorth’s Managing Director, Graham White said: “These key strategic appointments ensure that Howorth has strong and experienced leadership across key areas of the business. Both roles are vital in delivering our long term growth plan, broadening our offer and ensuring continued commitment to excellence and added value for our clients.”
Kiddle joins from the UK, bringing a wealth of consumer lifestyle experience, having led large consumer teams and driven award-nominated brand campaigns at some of London’s top PR firms including Edelman and Weber Shandwick UK. Kiddle’s extensive brand-building and reputation management experience stretches across a range of industries and includes global clients such as Samsung, Warner Bros, Reckitt Benckiser, Mars and Kraft.
Torpy has been instrumental in the growth of Howorth’s B2B and Corporate practice since its inception in 2008. Formerly a journalist in Brisbane, including The Courier Mail, her international PR experience includes business, finance and technology from in-house and consultancy positions in the UK, US and Australia. Her more recent client experience includes Microsoft Australia, CTIMySmart, LexisNexis and Bluescope Steel.
“Howorth recorded its best ever fiscal year in 2010, with headcount now at 35 people,” said White. “In addition to our broader enterprise technology business, which had another terrific year, our B2B and Corporate and Digital Lifestyle practices both enjoyed strong growth. With these two new appointments, we are excited about the year ahead.”
Howorth is part of Ogilvy PR Australia, the country’s largest and most awarded public relations agency, which has scooped more than 50 Australian and global trophies in the past two years. In 2010, Howorth took top honours amongst all WPP-owned worldwide PR agencies, winning best PR campaign of the year.
Ogilvy PR Leads Australian Agencies in Asia-Pacific PR Awards
November 25, 2010 by Claire Whyntie
Filed under News
Ogilvy PR Australia was the most awarded PR agency in Australia at this week’s Asia-Pacific PR Awards with recognition in eight categories including winning Young PR Professional of the Year and Environmental Campaign of the year.
Ogilvy PR Australia is home to Howorth, Pulse Communications, Impact Employee Communications, Parker& Partners, Ogilvy PR Health, OgilvyEarth and Ogilvy 360 Digital Influence.
Jacquie Fegent-McGeachie, Practice Director, Pulse Communications, took out Young PR Professional of the Year and Impact and OgilvyEarth won the Environmental Campaign of the Year for Bayer Australia.
Certificates of excellence were awarded for:
- Technology Campaign of the Year, Howorth – Microsoft Australia: Citizen Mayors of Sydney Unite
- Employee Communications Campaign of the Year, Impact & OgilvyEarth – Bayer Australia
- Crisis or Issues Management Campaign of the Year, Pulse & 360 DI – LG Electronics: LG Australia Refrigerator & DVD Recall
Honourable mentions were presented for:
- Product Brand Development Campaign of the Year, Howorth – Ancestry.com.au: Australia – Who do you think you really are?
- Consumer Launch Campaign of the Year, Howorth – Ancestry.com.au: Australia – Who do you think you really are?
- Business-to-Business Campaign of the Year, Howorth – Telstra: Powerful PR addresses the productivity gap
John Studdert, Managing Director for Ogilvy PR Australia, said: “It is a great achievement to be recognised and rewarded for great work in a highly competitive awards programme. It’s particularly gratifying when we are awarded for both our client work and our people development,” he said.
The Asia-Pacific PR Awards recognise the best work in the communications industry. Now in their 10th year of competition, the awards are dedicated to celebrating outstanding work and across the region.
11 finalist entries for Ogilvy PR Australia
Ogilvy PR Australia is proud to hold 11 finalist positions in the 2010 Ogilvy PR Professional Achievement Awards, with each of our businesses represented at least once. The awards recognise great work in 19 categories across Ogilvy PR Worldwide’s 87 offices.
We’ll post the winning campaigns when they’re announced on Tuesday 9th November. Congratulations to everyone who contributed to each of the client success stories.