It was standing room only at an Executive Women Australia lunch in Sydney on Friday, a testament to the pulling power of good company, a good lunch and the widespread desire to get more out of LinkedIn
Tara Commerford, LinkedIn’s head of communications for Australia and New Zealand was the speaker at the EWA workshop event, sponsored by Ogilvy Public Relations.
The event was billed as LinkedIn’s Seven Secrets to Career Success Workshop and Tara delivered as promised and then some, with a lively discussion rounding out the formal proceedings.
LinkedIn now has 300 million members worldwide – including six million in Australia. It is the social media platform where our professional lives play out.
So, how do make sure your LinkedIn presence is acting in your favour? Once Tara took the stage, the tips tumbled out.
She urged the audience to take control of their executive profile. Substance and style are both important given profiles with professional photos are 14 times more likely to be viewed.
On the sometimes vexed matter of connections, we were assured it was quality not quantity that mattered so invest time in professional online networks by connecting with people that matter and leave the ‘my network is bigger than yours’ argument to the men.
Passive is boring so contribute to relevant debates, stay on top of leading ideas, and don’t be shy of making your voice heard by posting and sharing updates. Join some groups and once you are comfortable with your own brand, think about your company’s. Put a human face to it by sharing activities and milestones.
We all know that being a couch potato is bad for your health and it turns out to be a bad career move as well. Tara urged the crowd not to get stuck in a comfort zone but to keep moving and to consciously promote adaptability, now a prized commodity in a fast moving world.
Even if many of us underestimate the impact of our online presence, employers do not. Seven out of 10 businesses have rejected a job candidate because of information found online.
After Tara’s presentation the questions came thick and fast: how do you get a 70 year old boss to take control of his own profile? How should one manage endorsements and what about LinkedIn business pages?
Tara handled every question with aplomb which, given she was, in true executive style, jetlagged, was particularly impressive. Ogilvy PR’s Susan Redden Makatoa, who chairs the EWA Advisory Panel, spoke for the room she delivered a heartfelt thanks.
Emma Connors, Senior Media Strategist, Ogilvy Public Relations
Friday June 29, 2012, will mark the day that LinkedIn and Twitter decided that they are just not right for each other. After a three year relationship starting in 2009, direct integration between the two platforms has ended.
The relationship remains on friendly terms with Twitter users still able to tweet through LinkedIn via the optional ‘Share’ button. The way I see it, LinkedIn is just too mature for typical Twitter content and the younger platform has stated that it wants some space from websites and apps “that mimic or reproduce the mainstream Twitter consumer client experience”. Twitter has announced that new guidelines will be introduced over the coming weeks and they will begin to more thoroughly enforce their developer rules of the road, in relation to Twitters API. Will you be keeping an eye out to see which apps will be on the chopping block?
I believe that Twitter now wants users to read and use Twitter via its own platform, not on third party apps and sites using its API. This is possibly due to that fact that Twitter makes most of its revenue from mobile ads. Twitter also has some 500 million users compared to LinkedIn’s 150 million, who are also most likely on Twitter, which begs the question – do they really need LinkedIn?
Has Twitter simply decided to focus their efforts on someone else more suited to their needs? Twitter continues to increase its Facebook integration with better hash-tag, picture and user name support which was introduced just over a month ago. Twitter “needs” Facebook, the cooler, bigger platform, with over 1 billion active users. Twitter is still utilising the lead generation from Facebook to create awareness of its brand through connected tweets and posts, which have the potential to be seen by half a billion more people.
It seems as though Twitter does not want LinkedIn anymore, maybe it was LinkedIn’s ‘slip up’ where up to 161 million users keys were stolen by hackers, but is this the wisest choice for Twitter? The social skinny points out that every second, two new users join LinkedIn, and that 49% of users have an income over $100,000, cha ching!
As Twitter grows over the coming years, will we see it dump other connections like the new Amex integration program? Perhaps we will see Twitter emerge from the shadows of Facebook where it simply buys its integrated connections if it feels a slight threat *cough* Instagram. Although Twitter wishes to remain pure to its online user experience perhaps removing a relationship with a company which is fast growing after just a short three years will see a missed opportunity of user growth surpass them.
Joel West is a third year public relations and marketing student at the University of Wollongong, currently completing an internship with Social@Ogilvy.
By Joel West.