The PAA’s are Ogilvy PR’s worldwide internal awards where we share and celebrate the best work from across the globe.
Ogilvy PR Australia has won Public Affairs category for our entry titled “Ogilvy PR Australia joins up with Microsoft to ignite an innovation movement”.
Microsoft and Ogilvy PR partnered to create a compelling thought leadership program on innovation that would be unique and actionable, to help Australia improve its innovation potential.
First, a position was developed that was based on research and analysis of policy trends of global leaders. This found that whilst Australia generally has the right conditions in place to innovate, it happens in pockets and silos. Joined-Up Innovation (JUI) is Microsoft’s approach to addressing this problem by improving connections within our innovation ecosystem to create a better environment for all Australians to innovate.
The JUI vision was tested by designing and convening a roundtable discussion with hand-picked Australian innovation experts, who also developed a set of recommendations for accelerating innovation in Australia. The first phase of the Joined-Up innovation campaign was then rolled out internally and externally via a public relations campaign that is still generating conversations today.
This campaign also was awarded a 2014 Gold Asia Pac Sabre Award.
More on Joined-Up Innovation here.
We are continuing to work on the program with launch elements planned across the next 18 months. A very big congratulations to the Microsoft team on this well-deserved win.
Ogilvy Public Relations and Canon have been acknowledged for some outstanding work by the Public Relations Institute of Australia (PRIA).
At yesterday’s glittering PRIA NSW State Awards for Excellence ceremony in Sydney, Canon with Ogilvy PR picked up a ‘NSW Highly Commended’ in the Consumer Marketing category for its Canon Shine communications campaign.
“I am so proud of the work done by the Ogilvy Canon team, who all worked tirelessly on this campaign in collaboration with Andrew Giles at Canon. It’s an incredible honour to be acknowledged alongside some truly excellent campaigns,” said Kieran Moore, CEO, Ogilvy PR Australia.
Canon Shine was centred on elevating the power of images to do more in a world that is saturated with meaningless photos.
“It is an honour to be acknowledged by the industry among so many strong campaigns,” said Andrew Giles, head of Communications and PR at Canon. “We recognised from day one the special opportunity that we had with Canon Shine for Public Relations to spark conversation and influence opinion on truly large scale. The team executed with excellence to make it happen, and this is the icing on the cake.”
Read the full list of winners here.
Today, we announced the Trumpets end of year, best of the best winner, Sally Wiber. The Trumpets is our formal employee recognition program launched in May 2011 were any employee can nominate another in recognition of excellent work. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
A huge congratulations to Sally for this well-deserved win and all of our quarterly winners (Bronte Tarn-Weir, Arli Miller, Marie-Claire Suter, Jacquie Potter, Louise Halloran, Justine Taylor, Braiden Moffat, Georgina Bonner, Tom Hunter, Jess Smart and Klara Kalocsay). The prize is an ‘experience’ of Sally’s choice.
The third round of Trumpets will be launched in January 2015 and we’re looking forward to sharing more great stories and celebrating our values.
The National Board recently accepted the recommendation of the College of Fellows that she be given this honour. Elevation to Fellowship is one of the highest honours awarded by the PRIA.
A Fellow of PRIA is person who has:
- at least 10 years full-time professional public relations experience
- had senior status in public relations practice or public relations education on a full-time basis for at least 5 years
- who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards
The assessment criteria includes:
- Excellence in achievements and adherence to the highest professional standards
- Service to PRIA
- Pro-bono service to community organisations
Nominations for Fellowship are closely scrutinised at a State, College, and then National level. Kieran will be presented with her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Brisbane in November.
Today we announced the fourth round Trumpet winners. The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
We had nine nominations with Braiden Moffat, Tom Hunter and Georgina Bonner picking up the prize. They will go into the running to be the end of year winner who will win an experiential prize of their choice worth $4,000.
Congratulations to all.
Ogilvy Public Relations won more Gold and Diamond SABRE Awards for its clients than any other firm, picking up 10 awards for its campaign work. Ogilvy Public Relations Australia is delighted to announce it has won two awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.
Ogilvy PR Health with its Change for the Best: The Re-Launch of Fitness First campaign won a Diamond SABRE award for excellence in public relations in the c-suite under the category of measurement and evaluation.
Microsoft Australia with Ogilvy Public Relations Australia won a Gold SABRE in the public affairs category with their campaign, Ogilvy PR joins up with Microsoft to ignite an Innovation Movement.
“The Awards showcase the best the public relations industry has to offer and to be recognised for the high calibre of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, Ogilvy PR Australia.
Read the full list of winners here.
“The Awards showcase the best the public relations industry has to offer and to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.
“In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”
Ogilvy PR Australia’s nominations include:
AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
Category: Reputation Management
Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia
Category: Measurement and Evaluation
Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company
Finalist Nomination: Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health
AWARD: GOLD SABRE AWARDS GEOGRAPHIC
Category: AUSTRALIA AND NEW ZEALAND
Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company
Category: PUBLIC AFFAIRS
Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia
Category: CORPORATE MEDIA RELATIONS
Finalist Nomination: GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications
Category: SOCIAL MEDIA CAMPAIGN
Finalist Nomination: Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company
Category: RESTAURANTS AND FOOD SERVICE
Finalist Nomination: KFC Newsroom, KFC with Ogilvy, Social@Ogilvy
Category: TECHNOLOGY (CONSUMER)
Finalist Nomination: Canon Shine, Canon with Ogilvy Public Relations
Category: CONSUMER HEALTH
Finalist Nomination: Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health
Category: NOT FOR PROFIT
Finalist Nomination: Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations
Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.
This year the Awards attracted a record nearly 1,400 entries from across the region, and according to Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury, the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.
The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.
Last week, we announced the third round Trumpet winners. The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
We have a client team win with Jess Smart, Tom Hunter and Klara Kalocsay, also winning the trophy were Jaquie Potter, Louise Halloran and Justine Taylor all for their excellence team work and going that extra mile for their clients. Congratulations to all.
The appointment sees Ogilvy Public Relations Australia become Microsoft’s communications agency partner for consumer, commercial, social and content programs. Fuel Communications will continue to represent Microsoft Devices (formerly Nokia).
Microsoft’s Head of Corporate Communications, Pip Arthur said: “Our aspiration going into this process was to find the best consumer PR agency partner to support some of our most loved consumer devices and services.
“The Ogilvy PR team displayed an unparalleled understanding of our business, and presented a highly creative program that we believe will strike a chord with consumers. We are looking forward to kicking this off immediately,” she said.
Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Ogilvy consumer team delivers a combination of brand understanding, consumer technology expertise and innovative digital creative capability with a passion to deliver to our diverse consumer audiences.
“We created a specialist team comprising members from Ogilvy’s consumer and brand team with our skilled social and content team from Social@Ogilvy, and senior counsel from the greater Ogilvy PR Group to deliver creative campaigns,” he explained.
As a result of the move to have all of the Microsoft communications business under one Ogilvy PR umbrella, the agency has appointed Skye Lambley (currently Director at Howorth Communications, Ogilvy PR’s technology and business specialist agency) to the newly created Client Director Microsoft role, reporting directly to the CEO, Kieran Moore. She will be responsible for integrating and aligning the commercial, consumer, corporate, social and content campaigns across Microsoft Australia.
According to Ogilvy PR Australia’s CEO, Kieran Moore: “We’ll be working to ensure we have the best alignment and integration possible given that we are in this unique and enviable position of being the one communications agency for Microsoft Australia. Microsoft is at a very exciting time in its history, it has a tremendous focus on partnership and we look forward to working together and to delivering outstanding results.”
Work begins on the account immediately. Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.
For more information contact: Rebecca Tilly, STW PR ph: +61 410 501 043
About Ogilvy PR Australia:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Website at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.
Sydney, July 1, 2014: Ogilvy Public Relations Australia, part of STW Group, has launched its proprietary measurement system, Impact4, which offers its clients and organisations over 70 different tools and techniques to measure public relations and communication campaigns.
It combines the very latest measurement techniques, analysis software and tools, with a mathematical thread that allows Ogilvy PR Australia to be the first public relations consultancy in Australia to offer a unique combination of predictive analytics, statistical outcome modelling, independent analysis and integrated search optimisation methodology.
Impact 4 supports AMEC’s Barcelona Principles on measurement and is based on four specific principles. First it is built on a bespoke framework of different measures, allowing clients to build their own unique model. Secondly, it offers clients a fully graphic dashboard interface to analyse, in real time, the results of the campaign. Thirdly it is based around a constant quarterly cycle of review and insight based learning, and lastly and most importantly, it is powered by and built with, a relationship with Metrica (a global media analysis and media evaluation consultancy headquartered in London), allowing fully independent measurement across all Ogilvy Public Relations Australia clients.
Impact4 is organised into four groups of measurement:
Success is agreed at the beginning of each campaign or year with a number of proprietary tools including the Impact4 Scorecard and Impact4 Measurement Matrix. KPIs across communications outputs, out-takes and business outcomes are all set and agreed during this phase.
A full suite of statistical correlation techniques is offered which allows Ogilvy Public Relations to directly understand how a campaign makes an impact to a client’s business. Out-takes and outputs are correlated to business results via regression and correlation techniques. Finally, predictive analytics tools are offered to allow the agency to accurately predict the increase in revenue and sales of a campaign.
A full suite of communication out-take measures are offered, including awareness change, attitude change and propensity. A full suite of social media measures, powered by twelve different social analytics tools also forms part of the offer. The agency is also including a fully integrated complement of SEO tools within Impact4.
A full range of campaign output measures, analysed independently by Metrica, is grouped into four levels, and includes over 50 different ways to measure a campaign’s quantity and quality. Part of the system can score the quality and quantity of a campaign in a single number (Impact Points), allowing an easy and simple way to track a campaign over time.
Kieran Moore, CEO Ogilvy Public Relations Australia said: “The launch of Impact4 reflects Ogilvy Public Relations’ new global standards for measurement and builds on our commitment to offer a state of the art measurement offering. Our clients are sophisticated. They need hard data and together we need to measure the impact of our work. We have gone above and beyond with Impact4 and we are excited to launch it,” she said.
Richard Brett, Group Managing Director, Consumer, Ogilvy Public Relations Australia, who led the development of Impact4 for the agency said: “Impact4 puts all of our measurement knowledge in one place, combining the very best tools and techniques from around the world in both social and traditional media analytics. And, because it is fully tailored specifically for each client need, it allows clients to have a measurement tool that is both insightful and real time.”
The agency’s new system follows an eight month internal build process and client review.
Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing and communications service group.
Notes to Editors
- Impact4 has been designed to fully comply with Association of Measurement and Evaluation in Communication’s seven Barcelona Principles agreed in 2010.
- Impact4 is a trademark of Ogilvy Public Relations Australia and its other trading brands including Pulse Communications, Howorth Communications, Ogilvy Impact, Parker & Partners and Ogilvy Public Relations Health.
- The social tools offered within Impact4 include: Radar, SocialBakers, GroupHigh, Sysomos, SEOMoz, Klout, GoogleAnalytics, PeerIndex, Radian6, SEMRush, Net Promoter Score, SproutSocial, BuzzNumbers, Edgerank Checker. Unmetric.
- Impact4 out-takes are measured in partnership with Added Value, AMR and Yellow Square.
For further information please contact Rebecca Tilly, STW PR on 0410 501 043
About Ogilvy PR Australia:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.