The Ogilvy PR Experience

September 13, 2012 by  
Filed under Blog

Sitting down to write this blog is ironically one of the most daunting tasks I’ll carry out for Ogilvy PR, despite finishing my internship a week ago! How does one sum up all of the amazing experiences, invaluable guidance and insurmountable kindness, patience and friendship that was gifted to me by my colleagues at Howorth in just a few short paragraphs? Let’s see if I can do this justice.

Each day of my internship at Howorth was different, which meant I was always learning new skills, interacting with different people, and being presented new opportunities. I was so fortunate to be surrounded by such creative and experienced professionals on a daily basis.

For me, the aspect of my internship at Ogilvy PR of which has made a lasting impression on me, is the radiant culture. It is built on hard work, support, but also creativity and a lot of fun.

During my (all too short) month at Howorth I was given the reign to write press releases, by-lines, draft case studies, client profiles, create media lists, conduct volumes of research and attend brainstorms among many other activities. I even found myself writing personalised travel guides for people that were going on holidays to places I’d been!

I was fortunate enough to attend several learning seminars and presentations given by people from the wider Ogilvy PR group, which provided a fantastic overview of other ventures, achievements and creativity from across the board. I participated in brainstorms with Social@Ogilvy digital analysts, who were kind enough to put time aside out of their busy schedules to chat with me.

My advice for prospective Ogilvy PR interns (without giving away too many of my secrets):

  • Be proactive
  • Be memorable
  • Think outside the box

Thank you to all the brilliant professionals that I had the privilege of working alongside. It’s only been a week and I miss it terribly. This internship has given me the confidence to aspire to greatness and drives me to do my best every single day. I hope one day, to ooze the same professional zeal, playful creativity, and cupcake baking skills that I was lucky enough to sample on more than one occasion.

I hope this blog has done the Ogilvy PR experience justice; in reality, it’s all of this and more. Like anything in life, it is what you make of it. An internship at Ogilvy PR is no exception.

By Rebecca Booth.

The Ogilvy PR Experience

July 18, 2012 by  
Filed under Blog

The word internship is often associated with terms such as making coffees, photocopying and stamp-licking. Thankfully for me this was not the case when I joined the Social@Ogilvy team for two weeks. Hard yet rewarding work, incredible advice, teamwork and great people, are in my eyes, the terms accompanying an Ogilvy internship.

Before even stepping into the Ogilvy building, I was made to feel welcome with warm greetings via LinkedIn, anticipating my arrival come the following Monday. With an abundance of great people working around and with me, my understanding of what it takes to be a part of the biggest social team in Australia quickly became clear. From the get go I was given real life experience as my short-term and long-term goals were shifted into overdrive. I had the opportunity to participate in brainstorming sessions for a nationwide campaign, client meetings entailing development of B2B social platforms and research for brands.

I was introduced to ‘Radian6’, an online data collecting tool, a great asset to add to my resume when on the hunt for jobs! I was also given the opportunity to be included in the presentation of the research findings, which showcased how important research is to every task involved with a client. I Working on the development of competitions and community management allowed university theory to transform into physical practice and gifted me further skills which I will utilise upon my return next semester. Joining conference calls to international and local clients, enabled me to learn and grasp how PR practitioners search for insights in all aspects of business to develop the most appropriate strategy to solve a problem.

Always made to feel a part of the team, I was invited to client meetings in the CBD, the annual costume themed David Ogilvy party and learnt how to construct a pitch. Being part of a production piece for David Ogilvy’s birthday celebrations was another highlight of my time at Ogilvy. Not only was the Social@Ogilvy team great, I was invited to a Pulse Communications brainstorm and everyone in the in the building was always extremely helpful and friendly.

Interning at Ogilvy taught me four important aspects to succeed in my chosen industry:

  • Research is essential
  • Work fast
  • Work creatively
  • Effectively communicate

Upon completion of my internship I walk away gaining expert knowledge, priceless experience and having met some great people that hopefully one day, I will work with again. Thank you Ogilvy for making the 5:30am starts and two hour train rides worth it!

By Joel West.

The Ogilvy PR experience

April 30, 2012 by  
Filed under Blog

Lachlan McKernan: Moving from Melbourne to Sydney for an internship at Pulse Communications was quite a daunting prospect. However, from day one at Ogilvy House, I was made to feel welcome. Whether it was going for lunch with people, a chat in the office or socialising after work, the team at Pulse Communications constantly ensured I was involved and part of the team.

I was provided with tasks that not only accelerated my learning as an aspiring PR practitioner but also ensured I was able to be a part of real projects and campaigns, giving me a taste of what was ahead of me in the industry. Having been put to the test and seeing what it takes to work in a top agency such as Pulse Communications, I now have a great idea of what it takes to work for, and be, the very best.

Every day I was invited to sit in on meetings, brainstorms and was always told why I was doing things and how it would contribute to a result for a client. All of my work was contributing to an end goal which made for a great learning environment and provided a clear insight into what it would be like to be a full time member of the team.

At the conclusion of my month with Pulse Communications, I realised how lucky I was to work with such a great organisation and to learn from some of the very best in the industry. I now know what it takes, and my time at Ogilvy House has motivated me to work towards being a part of a team like this one in the future.