MYOB appoints Ogilvy Public Relations as its Australian agency of record

March 4, 2015 by  
Filed under News

MYOB logoOgilvy Public Relations will be responsible for the development and execution of communications strategies to support the continuing growth of MYOB.

The account team has been created drawing on expertise from Ogilvy PR’s business to business, corporate, technology, media and social media specialists.

Caroline Ruddick, GM Group Marketing, MYOB, said: “MYOB is experiencing record growth and recently achieved a milestone of more than half a million regular paying clients, of which more than 116,000 are cloud subscribers. With a suite of exciting products that make business life easier for micro, small and medium-sized enterprises, we have a great story to tell. We have enlisted the help of Ogilvy Public Relations to help us tell our story.

“The team impressed us with their ideas, their knowledge and their passion for our business and have already hit the ground running. We are entering an exciting time in our business and look forward to a great partnership with Ogilvy PR to ensure we deliver outstanding results together.”

Working closely with MYOB’s in-house communications team, Ogilvy Public Relation’s remit includes strategy and campaign implementation comprising corporate affairs, business to business and brand communications.

Susan Redden Makatoa, Ogilvy PR’s Group Managing Director – Corporate, said: “MYOB is a fantastic brand and business and we’re thrilled to be working with them. MYOB plays an important role in the Australian SME landscape and is experiencing tremendous growth. They have just announced some impressive growth numbers and we’re looking forward to what promises to be an exciting year.”

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

content and communications group.



Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our website at or follow us on Twitter at @ogilvypraus.


Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit

For more information please contact:


Sandra Renowden

0403 823 218

Caroline Ruddick


0431 250 860

Ogilvy PR shortlisted for 2015 CommsCon Awards

February 26, 2015 by  
Filed under News

The shortlists have been announced for this year’s CommsCon Awards for PR and communications professionals.

Ogilvy Public Relations has been shortlisted for five awards which include Howorth, Pulse Communications and Ogilvy PR Melbourne.

B2B campaign:  Mercer: Expectations vs Reality of Retirement in Australia. Launching a game changer – Mercer with Ogilvy PR (comprising Howorth and Ogilvy PR Melbourne)

PR-led event or activation of the year:  eBay: Christmas Shoppable Windows – Pulse Communications

PR Leader of the year:  Richard Brett – Pulse Communications

Large PR agency of the year: Pulse Communications

Best use of research / insights:  Kronos: Australia’s Dilemma – Live to work or work to live? – Ogilvy PR

Congratulations to all of the teams and Richard Brett and we wish them the best of luck at the awards dinner on Wednesday 18th March.

You can view the full list of awards here.

Al Jazeera brand campaign

November 28, 2014 by  
Filed under Case studies, Featured

This month, the Howorth team were tasked with the job of launching the new Al Jazeera brand campaign into the Australian market.   The campaign, Hear the Human Story, focuses on the importance of telling human stories without prejudice, in the most authentic way possible. It was launched at Quay restaurant, where a cross section of influential journalists, academics and NGO’s came together for a celebration of courageous storytelling.

Guests of honour were the family of detained Al Jazeera journalist Peter Greste, who heard Al Jazeera English Managing Director Al Anstey deliver an impassioned address calling for the release of Peter and his colleagues, Baher Mohamed and Mohamed Fahmy.  The keynote speech was given by Professor Gillian Triggs, President of the Australian Human Rights Commission, who spoke about the vital role the media plays in raising awareness of human rights issues that might otherwise go unnoticed.

In the lead up to the event, the Howorth team arranged a comprehensive media program for Al Anstey, who was interviewed by ABC TV breakfast, ABC Radio National breakfast, ABC 702, ABC Radio PM, SBS, AAP, The Guardian, B&T, Adnews, Mumbrella and Marketing Magazine.

The Al Jazeera team left us with some kind words before heading back to Doha, “Thanks for doing such a great job for our trip to Sydney.  Your organisation, planning, and execution of the event and all the PR was excellent.  Well done.  And thank you.”


Ogilvy PR and Canon in full focus at PRIA State Awards for Excellence

October 31, 2014 by  
Filed under Featured, News

Ogilvy Public Relations and Canon have been acknowledged for some outstanding work by the Public Relations Institute of Australia (PRIA).

At yesterday’s glittering PRIA NSW State Awards for Excellence ceremony in Sydney, Canon with Ogilvy PR picked up a ‘NSW Highly Commended’ in the Consumer Marketing category for its Canon Shine communications campaign.

“I am so proud of the work done by the Ogilvy Canon team, who all worked tirelessly on this campaign in collaboration with Andrew Giles at Canon. It’s an incredible honour to be acknowledged alongside some truly excellent campaigns,” said Kieran Moore, CEO, Ogilvy PR Australia.

Canon Shine was centred on elevating the power of images to do more in a world that is saturated with meaningless photos.

“It is an honour to be acknowledged by the industry among so many strong campaigns,” said Andrew Giles, head of Communications and PR at Canon. “We recognised from day one the special opportunity that we had with Canon Shine for Public Relations to spark conversation and influence opinion on truly large scale. The team executed with excellence to make it happen, and this is the icing on the cake.”

Read the full list of winners here.

The strength & beauty of women, Lisa Wilkinson



Ogilvy PR Australia collects more metal

September 5, 2014 by  
Filed under News

As the countdown begins to the highly anticipated SABRE Awards ceremony on September 18, Ogilvy PR Australia is excited to announce Howorth and social@Ogilvy were outright winners at the In2 SABREs which were announced earlier this week.  The In2SABREs – formally the silver SABREs – recognise a wide range of content, from experiential to digital, across multiple channels including  paid, earned, owned and shared.  Howorth won the broadcast media category for its client and social@Ogilvy collected metal and won the coveted podcast/weekly webinar category.

Howorth and social@Ogilvy also collected four Certificates of Excellence across varying categories.

Across the region Ogilvy PR was awarded three wins and 12 Certificates of Excellence overall.

Read the full list of winners here.


Strong line-up for OPR Australia at the 2014 Asia-Pacific SABRE Awards

August 27, 2014 by  
Filed under News

Ogilvy Public Relations Australia is delighted to announce it has been shortlisted for 11 awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

“The  Awards showcase the best the public relations industry has to offer and  to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.

“In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”

Ogilvy PR Australia’s nominations include:


Category: Reputation Management

Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia

Category: Measurement and Evaluation

Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company

Finalist Nomination:  Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health


Finalist Nomination: A Commonwealth of Rock with Howorth, an Ogilvy Public Relations company



Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia

Finalist Nomination:  GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications


Finalist Nomination:  Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company



Finalist Nomination:  KFC Newsroom, KFC with Ogilvy, Social@Ogilvy

Finalist Nomination:  Canon Shine, Canon with Ogilvy Public Relations

Finalist Nomination:  Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health

Category:   NOT FOR PROFIT
Finalist Nomination:  Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations

Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.

This year the Awards  attracted  a record nearly  1,400 entries from across the region, and according to  Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury,  the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.

The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.

TechCollect selects Howorth as its communications partner for E-waste awareness campaign

August 12, 2014 by  
Filed under News

August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).

TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.

Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.

Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”

“If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials.  Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.

Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.[i]

Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”

TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo,, Toshiba and Twitter.

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

content and communications group.


For more information please contact:

Howorth Communications

Tara Mills

03 8695 3511 / 0415 506 014


Sandra Renowden

0403 823 218


Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Website at or follow us on Twitter at @ogilvypraus.


TechCollect is a free national e-waste recycling service funded by many of Australia’s

leading technology importers and manufacturers dedicated to responsible recycling,

including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit for more information and to find your nearest collection site

[i] Waste Account, Australia, Experimental Estimates, 2013


Every Voice Counts

June 24, 2014 by  
Filed under Featured, News

Today, in support of Peter Greste and his colleagues from our client Al Jazeera, Ogilvy PR Australia team members participated in a silent protest at our offices in Sydney, Canberra and Melbourne.

Ogilvy PR Australia is also proud to support Peter in his quest for justice, as part of the work that the agency does to support The Walkley Foundation and press freedom.   Through the #FreeAJStaff, Ogilvy PR spread the word calling for the Egyptian Government  to free Peter Greste, Mohamed Fahmy & Baher Mohamed.














How important is press freedom?

May 2, 2014 by  
Filed under News

MEDIA ALERT: Jailed Australian journalist Peter Greste speaks out from Cairo jail cell hours before his next court appearance on UNESCO World Press Freedom Day (May 3)

Jailed Australian journalist Peter Greste has delivered a powerful statement from his cell in Cairo on his 125th day in detention, acknowledging the international “outpouring of support” for his plight.

Peter Greste’s speech will be delivered by his father Juris to hundreds of Peter’s media colleagues and supporters at the annual Press Freedom Australia dinner in Sydney tonight to mark UNESCO World Press Freedom Day (May 3) – the day Peter will next appear in court.

Peter Greste penned the message inside Mulhaq Al Masra prison where he, Al Jazeera colleagues Mohaned Fahmy and Baher Mohamed and many other local journalists have been imprisoned by Egyptian authorities.

Greste said the journalists were “deeply moved and strengthened” by the outpouring of support for their case, which he said had become emblematic of the freedom of the press worldwide.

Worldwide protests, an “extraordinary” online campaign, petitions, news conferences and appeals together were “unprecedented in the struggle to protect press freedom”, he said.

Greste said muzzling the press was not only a moral affront, but “an abuse of basic universally accepted social rights and responsibilities – the right to speak freely and openly coupled with the media’s responsibility to question, interrogate and challenge those in power”.

“What often gets lost is the fundament truth that the best defence against insecurity is a vibrant, open, noisy and yes at times even rabid press, willing to snap at the extremists with as much enthusiasm as tearing strips off the authorities,” Greste said. “That is why even in a place as apparently stable and open as Australia we must never take press freedom for granted.

“But we must also acknowledge that on this day and for the past few months, press freedom is being vigorously defended, and in a way that would have been unimaginable before our arrest.”

Hundreds of journalists and corporate, government and non-government supporters will gather at Doltone House in Sydney from 6.30pm tonight for the dinner, which raises funds for the Media Safety and Solidarity Fund that supports journalists at risk in the Asia Pacific and advocates for press freedom across the region and worldwide.

Also tonight the Media, Entertainment & Arts Alliance (MEAA) releases its report on press freedom in Australia, Secrecy and Surveillance, focussing on the lack of media access to asylum seekers since the militarisation of customs and immigration activities under Operation Sovereign Borders.

MEAA federal secretary Christopher Warren said the report also catalogued instances of political interference in the editorial independence of the ABC and the threats to the funding of Australia’s public broadcasters.

“The report also looks at the revelations of Edward Snowden regarding widespread data surveillance and the illegal misuse of the date collected and shared among foreign intelligence agencies and the implications arising from the harassment of journalist Glenn Greenwald’s partner at Heathrow Airport,” he said.

The report reiterates MEAA’s call for uniform national shield laws and examines the new federal whistleblower protection laws, as well as the ongoing failure of freedom of information laws to ensure open and transparent government.

The report also examines the dire situation of Australian journalists abroad including Greste, Alan Morison who faces up to seven years in a Thai prison on criminal defamation charges for republishing a paragraph from a Pulitzer Prize-winning Reuters story; and the impunity for the killers of the Balibo Five, Roger East and Paul Moran.

Read more here

To read Secrecy and Surveillance: the State of Press Freedom in Australia 2014 report, visit

Media enquiries: Flip Prior, The Walkley Foundation communications and partnerships manager

T: (02) 9333 0956 | M: 0409 912 955 | E:

A conversation with Emilio Robles

April 8, 2014 by  
Filed under Blog

Emilio Robles completed a Bachelor of Arts (Honours) at UOW in 1980 and a DipEd in 1981 intending to become a teacher, but never made the classroom. Instead, he forged a career first in journalism then as a high-flying Public Relations executive in the United States before returning to Australia. He is now Director at Howorth. This is his journey.

Childhood:  I was a first generation migrant, arriving in Australia in 1961 at the age of three from Madrid, Spain. By the age of five I was my household’s translator: everything from helping buy our first TV to running down to the corner shop in Lake Heights to buy my dad his favourite brand of cigarettes (something I’m pretty sure a kid that age wouldn’t be allowed to do now).

The trust and confidence my parents had in me to communicate effectively on their behalf inspired me and helped shape my character.

Big Break:  Actually, it was a series of ‘big breaks’ rather than just one. The Illawarra Mercury newspaper gave my first two big breaks. Firstly, it hired me as a journalist on its weekly free paper, which had just started up. I learnt a lot, not just about writing but about stories and more importantly about people.

The other break it gave me was asking me to help the paper transition from old hot metal technology to computerised typesetting. I was a bridge between the editorial department and the printers and I helped train the journalists on the new computer systems and workflows.

That led to my third big break: sparking an interest in technology that got me a job as the Corporate Affairs Manager at Apple Computers in Australia in 1987 and then as a senior PR manager at Apple, Inc. in California in 1991.

Read the full story here.

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