As the countdown begins to the highly anticipated SABRE Awards ceremony on September 18, Ogilvy PR Australia is excited to announce Howorth and social@Ogilvy were outright winners at the In2 SABREs which were announced earlier this week. The In2SABREs – formally the silver SABREs – recognise a wide range of content, from experiential to digital, across multiple channels including paid, earned, owned and shared. Howorth won the broadcast media category for its client ancestry.com.au and social@Ogilvy collected metal and won the coveted podcast/weekly webinar category.
Howorth and social@Ogilvy also collected four Certificates of Excellence across varying categories.
Across the region Ogilvy PR was awarded three wins and 12 Certificates of Excellence overall.
Read the full list of winners here.
“The Awards showcase the best the public relations industry has to offer and to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.
“In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”
Ogilvy PR Australia’s nominations include:
AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
Category: Reputation Management
Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia
Category: Measurement and Evaluation
Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company
Finalist Nomination: Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health
AWARD: GOLD SABRE AWARDS GEOGRAPHIC
Category: AUSTRALIA AND NEW ZEALAND
Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company
Category: PUBLIC AFFAIRS
Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia
Category: CORPORATE MEDIA RELATIONS
Finalist Nomination: GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications
Category: SOCIAL MEDIA CAMPAIGN
Finalist Nomination: Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company
Category: RESTAURANTS AND FOOD SERVICE
Finalist Nomination: KFC Newsroom, KFC with Ogilvy, Social@Ogilvy
Category: TECHNOLOGY (CONSUMER)
Finalist Nomination: Canon Shine, Canon with Ogilvy Public Relations
Category: CONSUMER HEALTH
Finalist Nomination: Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health
Category: NOT FOR PROFIT
Finalist Nomination: Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations
Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.
This year the Awards attracted a record nearly 1,400 entries from across the region, and according to Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury, the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.
The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.
August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).
TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.
Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.
Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”
“If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials. Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.
Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.[i]
Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”
TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo, Ancestry.com.au, Toshiba and Twitter.
Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing
content and communications group.
For more information please contact:
03 8695 3511 / 0415 506 014
0403 823 218
ABOUT OGILVY PUBLIC RELATIONS:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Website at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.
TechCollect is a free national e-waste recycling service funded by many of Australia’s
leading technology importers and manufacturers dedicated to responsible recycling,
including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit techcollect.com.au for more information and to find your nearest collection site
[i] Waste Account, Australia, Experimental Estimates, 2013
Ogilvy PR Australia is also proud to support Peter in his quest for justice, as part of the work that the agency does to support The Walkley Foundation and press freedom. Through the #FreeAJStaff, Ogilvy PR spread the word calling for the Egyptian Government to free Peter Greste, Mohamed Fahmy & Baher Mohamed.
Jailed Australian journalist Peter Greste has delivered a powerful statement from his cell in Cairo on his 125th day in detention, acknowledging the international “outpouring of support” for his plight.
Peter Greste’s speech will be delivered by his father Juris to hundreds of Peter’s media colleagues and supporters at the annual Press Freedom Australia dinner in Sydney tonight to mark UNESCO World Press Freedom Day (May 3) – the day Peter will next appear in court.
Peter Greste penned the message inside Mulhaq Al Masra prison where he, Al Jazeera colleagues Mohaned Fahmy and Baher Mohamed and many other local journalists have been imprisoned by Egyptian authorities.
Greste said the journalists were “deeply moved and strengthened” by the outpouring of support for their case, which he said had become emblematic of the freedom of the press worldwide.
Worldwide protests, an “extraordinary” online campaign, petitions, news conferences and appeals together were “unprecedented in the struggle to protect press freedom”, he said.
Greste said muzzling the press was not only a moral affront, but “an abuse of basic universally accepted social rights and responsibilities – the right to speak freely and openly coupled with the media’s responsibility to question, interrogate and challenge those in power”.
“What often gets lost is the fundament truth that the best defence against insecurity is a vibrant, open, noisy and yes at times even rabid press, willing to snap at the extremists with as much enthusiasm as tearing strips off the authorities,” Greste said. “That is why even in a place as apparently stable and open as Australia we must never take press freedom for granted.
“But we must also acknowledge that on this day and for the past few months, press freedom is being vigorously defended, and in a way that would have been unimaginable before our arrest.”
Hundreds of journalists and corporate, government and non-government supporters will gather at Doltone House in Sydney from 6.30pm tonight for the dinner, which raises funds for the Media Safety and Solidarity Fund that supports journalists at risk in the Asia Pacific and advocates for press freedom across the region and worldwide.
Also tonight the Media, Entertainment & Arts Alliance (MEAA) releases its report on press freedom in Australia, Secrecy and Surveillance, focussing on the lack of media access to asylum seekers since the militarisation of customs and immigration activities under Operation Sovereign Borders.
MEAA federal secretary Christopher Warren said the report also catalogued instances of political interference in the editorial independence of the ABC and the threats to the funding of Australia’s public broadcasters.
“The report also looks at the revelations of Edward Snowden regarding widespread data surveillance and the illegal misuse of the date collected and shared among foreign intelligence agencies and the implications arising from the harassment of journalist Glenn Greenwald’s partner at Heathrow Airport,” he said.
The report reiterates MEAA’s call for uniform national shield laws and examines the new federal whistleblower protection laws, as well as the ongoing failure of freedom of information laws to ensure open and transparent government.
The report also examines the dire situation of Australian journalists abroad including Greste, Alan Morison who faces up to seven years in a Thai prison on criminal defamation charges for republishing a paragraph from a Pulitzer Prize-winning Reuters story; and the impunity for the killers of the Balibo Five, Roger East and Paul Moran.
Read more here
To read Secrecy and Surveillance: the State of Press Freedom in Australia 2014 report, visit www.pressfreedom.org.au.
Media enquiries: Flip Prior, The Walkley Foundation communications and partnerships manager
T: (02) 9333 0956 | M: 0409 912 955 | E: email@example.com
Emilio Robles completed a Bachelor of Arts (Honours) at UOW in 1980 and a DipEd in 1981 intending to become a teacher, but never made the classroom. Instead, he forged a career first in journalism then as a high-flying Public Relations executive in the United States before returning to Australia. He is now Director at Howorth. This is his journey.
Childhood: I was a first generation migrant, arriving in Australia in 1961 at the age of three from Madrid, Spain. By the age of five I was my household’s translator: everything from helping buy our first TV to running down to the corner shop in Lake Heights to buy my dad his favourite brand of cigarettes (something I’m pretty sure a kid that age wouldn’t be allowed to do now).
The trust and confidence my parents had in me to communicate effectively on their behalf inspired me and helped shape my character.
Big Break: Actually, it was a series of ‘big breaks’ rather than just one. The Illawarra Mercury newspaper gave my first two big breaks. Firstly, it hired me as a journalist on its weekly free paper, which had just started up. I learnt a lot, not just about writing but about stories and more importantly about people.
The other break it gave me was asking me to help the paper transition from old hot metal technology to computerised typesetting. I was a bridge between the editorial department and the printers and I helped train the journalists on the new computer systems and workflows.
That led to my third big break: sparking an interest in technology that got me a job as the Corporate Affairs Manager at Apple Computers in Australia in 1987 and then as a senior PR manager at Apple, Inc. in California in 1991.
Read the full story here.
But what type of person are we when we’re leading?
My very first PR agency boss, a kind-hearted Lancashire man back in England, gave me a bit of his wisdom that has stuck with me. He said: “Employees will often forget what you say. They will often forget what you do. But they will never forget how you made them feel.”
He was so bloody right …..
Click here to read more.
Last Thursday in Sydney at the CommsCon Awards, the night to celebrate the best of the PR industry’s efforts over the previous 12 months, we were yet again subjected to the narrow view of the discipline. This time through the moderator on the night, journalist Joe Hildebrand.
Whether it was black humour or not, the message in Joe’s speech was fixated on the art of spin – cover up, manipulation, hiding the truth, trying to make the negative look positive, and so it went on. If you want to see what Joe had to say, he published his edited speech in the Daily Telegraph.
I have worked in public relations for almost 20 years and did not find Joe’s attempts of humour remotely funny. But that’s not what bothered me. What did was his opinion that we, public relations professionals, spend most of our time trying to polish turds. That, quite frankly, is a turd.
Back in the 90s we were called Hemispheric Communicators. Like the half crest moon, we were told we only focus on the bright side and keep the dark side hidden.
Challenge: Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products. The challenge to Howorth was to generate mass awareness and positive coverage across ANZ business, technology, marketing, creative and photography media for the global launch of Embed – a tool that, for the first time ever, allows people to easily embed and share content from Getty Images’ huge library of editorial, creative and archival imagery, free of charge, for personal sites, blogs and social media posts.
In addition to securing media coverage, the brief also required Howorth to position Getty Images’ role in educating social media users on copyright and licensing infringements.
Strategy: A two-pronged media strategy was developed to engage traditional media and key influencers and bloggers on the significance of Getty Images’ new business model; the practical applications of the tool; and, the importance of sharing licensed digital content. In executing the traditional media element, Howorth developed targeted pitches offering pre-brief interviews with Getty Images’ spokesperson, Craig Peters to titles across the business, consumer tech, social media and IT spaces – Australian Associated Press (AAP), CNET Australia, Technology Spectator and New Zealand Herald. Howorth also engaged an Australian Getty Images contributor to provide ‘grass roots’ comment on how the Embed tool affects professional photographers.
The second element of the media strategy is to be executed in the months that follow the launch of the Embed tool and will cultivate momentum among key influencers and bloggers by offering practical activations of Embed so users begin to understand the relevance and ease of using licensed digital content in a ‘right-click and share’ era.
Results: The pre-briefing interviews paired with the distribution of a media release generated 24 pieces of media coverage in the ANZ region, with a potential global audience reach of 159,187,660. Each article was positive in sentiment appearing in key business, technology, creative, marketing and photography titles including: The Australian, BRW, CNET Australia, CNET global, Gizmodo Technology Spectator, Sydney Morning Herald, The Age, SBS, Stuff.co.nz, New Zealand Herald, Desktop Australia and Good Gear Guide. The news was also shared across social media sites such as Twitter, reaching millions of users across the globe.
Emma Pearson was nominated for Emerging PR professional of the year and Pulse Communications was nominated in the category of Event/activation of the year for Carnival Cruise Lines: Being Silly for a Cause.
Howorth was announced the winner of Best use of research / insights for its Kronos: Hidden workforce campaign at last night CommsCon awards for PR and communications professionals.
Ogilvy PR Health was highly commended for its Fitness First relaunch.
The work was judged over a two-stage process by a panel of around 30 jurors from PR agencies, internal communications leaders and independent consultants.
Read the full list on winners here: