Pulse wins TWO Sabre Awards

Pulse Communications, Ogilvy PR’s consumer public relations agency, received the very exciting news on Friday that they won two awards at the Holmes Report Asia Pacific Sabre Awards.

Carlton Draught ‘Wagyu Beef’ was named the winning Australian campaign of the year. The campaign saw Carlton Draught and Pulse Communications make a gastronomic breakthrough, combining two of Australia’s favourite ingredients – Beef and Beer – to create what many Aussies believed to be the greatest addition to BBQing since the invention of tongs – Carlton Draught Wagyu Beef, made from beer.

The second win was for the Engineers Australia – ‘Make It So Campaign’ in the Associations category. EA is the national body for the advancement of engineering and professional development, and the ‘Make It So Campaign’ successfully raised the profile of the profession.

The Sabre Awards returned to the APAC region this year after a three year break. They recognise excellence in reputation and branding in the public relations industry. For the first time ever, APAC winners, including both Pulse campaigns, will automatically be entered in to the global competition, which will identify the 25 best of the best PR programmes worldwide.

Congratulations Pulse!

Pulse Helps Engineers Australia Make it so

The team at Pulse launched Engineers Australia’s $2.5 million public relations campaign aimed at addressing a skills shortage in the engineering industry on Tuesday 16^th February.

A core component of the new PR initiative is a world first competition that calls on everyday Australians to submit an idea online. The competition will culminate with one lucky person having their idea ‘made so’ by an engineering team.

Since its launch, the Make it so public relations campaign has featured in the Australian media more than 30 times across broadcast, print and digital media outlets.

Highlight pieces of coverage include interviews with CEO Peter Taylor on key talkback radio stations which have high listenership figures including Alan Jones on 2GB and 5AA. Articles have also appeared on ABC News, Australian Geographic, Yahoo!7, B&T, iTWire and Gizmodo websites and print coverage in The Australian, The Australian Financial Review and the Adelaide Advertiser.

Pulse also secured a national radio partnership with DMG’s Nova Network which involves the public relations campaign being featured weekly on the “Ryan, Monty and Wippa” drive time program.

The Make it so competition will run for 12 weeks, until 15^th May. Each week, a shortlist of the top 10 user-rated ideas will be compiled and one idea owner will be awarded an Eee PC, valued at $399.

Visit www.makeitso.org.au to submit, share and champion your ideas!