Pulse Helps Engineers Australia Make it so

The team at Pulse launched Engineers Australia’s $2.5 million public relations campaign aimed at addressing a skills shortage in the engineering industry on Tuesday 16^th February.

A core component of the new PR initiative is a world first competition that calls on everyday Australians to submit an idea online. The competition will culminate with one lucky person having their idea ‘made so’ by an engineering team.

Since its launch, the Make it so public relations campaign has featured in the Australian media more than 30 times across broadcast, print and digital media outlets.

Highlight pieces of coverage include interviews with CEO Peter Taylor on key talkback radio stations which have high listenership figures including Alan Jones on 2GB and 5AA. Articles have also appeared on ABC News, Australian Geographic, Yahoo!7, B&T, iTWire and Gizmodo websites and print coverage in The Australian, The Australian Financial Review and the Adelaide Advertiser.

Pulse also secured a national radio partnership with DMG’s Nova Network which involves the public relations campaign being featured weekly on the “Ryan, Monty and Wippa” drive time program.

The Make it so competition will run for 12 weeks, until 15^th May. Each week, a shortlist of the top 10 user-rated ideas will be compiled and one idea owner will be awarded an Eee PC, valued at $399.

Visit www.makeitso.org.au to submit, share and champion your ideas!

Award-winning Media Leader to Head 360° Digital Influence Practice at Ogilvy PR

Thomas Crampton, veteran, award-winning journalist and digital media specialist has been named Asia Pacific Regional Director of 360° Digital Influence at Ogilvy Public Relations Worldwide.
Tom started his career in journalism 18 years ago with the International Herald Tribune and the New York Times, reporting from Asia, the US and Europe. He has worked in Asia for more than a decade as a reporter, serving as president of the both the Foreign Correspondents Clubs in Bangkok and in Hong Kong.  Most recently, Crampton worked as Director of New Media and Business Development at Next Media, the publisher of Apple Daily newspaper.
The World Economic Forum named Thomas as a “Young Global Leader,” a prestigious title offered to very few worldwide, and Crampton leads sessions at the annual Davos event. Tom is also a much sought-after speaker on social media around the world.
Tom is also well-followed Twitter poster and a very popular blogger (www.thomascrampton.com ). Appropriately, word of his joining Ogilvy PR made it to Twitter first and he confirmed it on his blog, saying his new job is to “Build Community… Build Business… Build Profile.” Tom also confessed “Why am I so excited about this job? This role combines my two great passions: Asia and digital. I spent more than a decade reporting on Asia and the last five years immersed in digital.”
“Tom attracts brilliant, interesting people on the cutting edge and connects them in ways that generate electricity and new ideas,” observed Ogilvy PR Asia Pacific CEO Christopher Graves. “He lives, works on, and deeply understands digital and social media– as well as the fundamental changes they are driving in media consumption and influence– and what that means for our clients.”
Four years ago, Ogilvy PR launched its 360° Digital Influence Group out of the US (see: http://www.360digitalinfluence.com ) led by Managing Director John Bell.  Since then, the 360° Digital Influence team has worked with clients such as: Lenovo; Johnson & Johnson; Ford; Adidas and dozens of others.
In Asia Pacific, Ogilvy PR has been building its community of digital specialists city by city over the past four years. “This completes our global leadership,” said Graves. “Now we have an inspirational leader in Thomas Crampton to lead this group in Asia Pacific and connect with his counterparts in North America and Europe and bring huge value to our clients looking to learn about and leverage emerging digital and social media.”
Thomas Crampton graduated from the University of Virginia, and studied at Trinity College, Dublin and at the Institut d’Etudes Politiques de Paris. He speaks English, French, Thai and is learning Mandarin Chinese.
Follow Tom’s blog at:   www.thomascrampton.com
Follow Tom on Twitter: https://twitter.com/ThomasCrampton
Join the Ogilvy PR team of bloggers: www.360digitalinfluence.com
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